Department of Management: Recent submissions
Now showing items 121-140 of 8347
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Pengaruh Atribut Produk, Harga, dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Produk Daihatsu Sigra (Studi pada PT. Daya Adicipta Wihaya Medan)
(Universitas Sumatera Utara, 2024)This research aims to determine the influence of product attributes, price and service quality on customer satisfaction for Daihatsu Sigra products (Study at PT. Daya Adicipta Wihaya Medan). This research is associative ... -
Pengaruh Kualitas Pelayanan, Harga, dan Fasilitas terhadap Kepuasan Pelanggan (Studi Kasus pada Bus Trans Metro Deli Rute Lapangan Merdeka – Tuntungan)
(Universitas Sumatera Utara, 2024)This research aims to analyze the influence of service quality, price, and facilities on customer satisfaction on the Trans Metro Deli Bus Route from Merdeka Field to Tuntungan. This research is of an associative type with ... -
Analisis Perbedaan Keakuratan Sinyal Jual Beli Saham Sebelum dan Sesudah Menggunaan Indikator Teknikal Moving Average 50 dan Relative Strength Index 21
(Universitas Sumatera Utara, 2024)This study aims to determine the difference in accuracy before and after using the Moving Average 50 and Relative Strength Index 21 in determining sell or buy signals in the trading of the Indonesian sharia stock index in ... -
Evaluasi dan Pengestimasian Biaya Service Bengkel dengan Metode Time Driven Activity Based Costing (Studi Kasus pada Bengkel Parrona Jaya Motor)
(Universitas Sumatera Utara, 2024)This qualitative case study research aims to illuminate activities, costs and provide valuable insights for the management of Parrona Jaya Motor Workshop through the implementation of cost calculation using the Time Driven ... -
Pengaruh Personal Branding, Brand Image dan Digital Marketing terhadap Keputusan Pembelian Produk Scarlett Whitening pada Mahasiswa Universitas Sumatera Utara
(Universitas Sumatera Utara, 2024)The transformation from traditional marketing to digital marketing is a complex phenomenon that changes the dynamics of the industry. Companies must adopt online-based marketing strategies to remain competitive. In the ... -
Pengaruh Penerapan Gamifikasi Shopee terhadap Loyalitas Pelanggan Bagi Pengguna Shopee di Kecamatan Medan Baru dengan Keterlibatan Pelanggan sebagai Variabel Intervening
(Universitas Sumatera Utara, 2024)This study aims to determine the effect of the gamification strategy that has been implemented by Shopee through Shopee Games on customer loyalty with the customer engagement variabel as the intervening variable. The data ... -
Pengaruh Perceived Ease of Use, Perceived Usefulness, Perceived Security, dan Ketersediaan Fitur terhadap Behavioral Intention to Use Pengguna Aplikasi BNI Mobile Banking pada Mahasiswa S-1 FEB USU
(Universitas Sumatera Utara, 2024)This study aims to determine the significant influence of perceived ease of use, perceived usefulness, perceived security, and feature availability on the behavioral intention to use the BNI Mobile Banking application ... -
Pengaruh Service Quality of E-Ticketing Technique terhadap Word of Mouth dan Repurchase Intention dengan Customer Satisfaction Sebagai Variabel Intervening pada Jasa Layanan Online Traveloka di Kota Binjai
(Universitas Sumatera Utara, 2022)The development of technology is expected to give significant· benefits to the competitive business world. E-commerce is a new paradigm that becomes important when society experience changes in behavior, namely when they ... -
Pengaruh Pemasaran Online terhadap Keputusan Pembelian Produk Sepatu Merek Converse pada Siswa/I Sma Yayasan Pendidikan Harapan 1 Medan
(Universitas Sumatera Utara, 2020)The research aims to discover the effects of online marketing on purchase decision of converse shoes in the students at Harapan 1 Education Foundation Medan. The population of this research is made up of all Senior High ... -
Analisis Pengaruh Gaya Kepemimpinan Transaksional, Kompensasi dan Motivasi Kerja terhadap Prestasi Kerja Pegawai Operator PT. Pelabuhan Indonesia I (Persero) Cabang Belawan International Container Terminal (BICT)
(Universitas Sumatera Utara, 2024)Work Performance of Operator that is calculated in the Electronic Performance Management (MKE) Application experiences a decline in 2013 to 2015. The result of the pre-survey Leadership Style of General Managers of PT ... -
Komparasi Determinan Struktur Modal Perusahaan Lippo Group dan Bakrie Group yang Terdaftar di Bursa Efek Indonesia (Pendekatan Partial Adjustment Model)
(Universitas Sumatera Utara, 2024)This research aims to compare the caplial structure determinants of Lippe Group and Batrie Group both of which are listed on Joukomenta Stock Exchange using partial adjustment model approach. The capital structure (leverage) ... -
Pengaruh Pengalaman Pelanggan, Citra Merek,Persepsi Harga terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Gojek di Universitas Sumatera Utara
(Universitas Sumatera Utara, 2024)The advancement of digital technology has brought significant changes and progress to human life One frequently wed deptal techology is online applications In today's modern era, marsportation plays a crucial role in daily ... -
Pengaruh Work-Life Balance dan Employee Engagement terhadap Kinerja Karyawan Kantor Cabang Tipe A dan B PT Asabri (Persero) Melalui Kepuasan Kerja
(Universitas Sumatera Utara, 2024)This study identifies an imbalance perceived by employees between their work and personal lives, where employees are less satisfied with their jobs due to unmet expectations, leading to a decline in their engagement with ... -
Pengaruh Kecerdasan Emosional, Rekan Kerja dan Self Efficacy terhadap Turnover Intention Karyawan Melalui Kepuasan Kerja pada PT AXA Mandiri Financial Service Region 1
(Universitas Sumatera Utara, 2024)PT AXA Mandiri Financial Services, harainafter referred to as AXA Mandiri, initially operated on October 28, 1991 under the name PT Azuruns! Jhoot Saan Raharjo, becoming the forerunner of PT AXA Mandiri Financial Services. ... -
Anteseden Kinerja Perusahaan Pemula (STARTUP) di Indonesia
(Universitas Sumatera Utara, 2024)Rapidly growing startup companies in the technology, internet, and digital innovation sectors have become an important pillar in global economic growth, including in Indonesia. Although Indonesia has the highest number of ... -
Pengaruh Manajemen Talenta Dan Manajemen Pengetahuan Terhadap Kinerja Karyawan Dengan Keterikatan Karyawan Sebagai Variabel Intervening Pada PT. Bank Sumut Kantor Pusat Medan
(Universitas Sumatera Utara, 2025)Employee performance is a key element in achieving company goals and optimizing operations. PT Bank Sumut Head Office Medan needs to focus on improving performance, especially after facing revenue challenges in previous ... -
Anteseden Kinerja Aparatur Sipil Negara (ASN) Pemerintah Kota di Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2024)In the era of rapid globalization, the world faces great challenges in terms of governance and public services. Effective and efficient government performance is essential to ensure sustainable development and public ... -
Pengaruh Lingkungan Kerja, Stres Kerja, dan Disiplin Kerja terhadap Kinerja Karyawan pada Bank Sumut Cabang Iskandar Muda
(Universitas Sumatera Utara, 2024)Bank Sumut is a Regional-Owned Enterprise (BUMD) of North Sumatra that serves as a flagship bank to assist and drive economic growth and regional development in all sectors, as well as a source of regional income to improve ... -
Pengaruh Kualitas Pelayanan, Harga dan Lokasi terhadap Loyalitas Konsumen Pondok Bakso Dian Panca
(Universitas Sumatera Utara, 2024)There is a cycle of ups and downs in the number of consumers every year. This research aims to determine and analyze the influence of service quality, price and location on consumer loyalty at Pondok Bakso Dian Panca. This ... -
Pengaruh Bauran Pemasaran dan Layanan E-Mas terhadap Keputusan Gadai Emas pada Bank BSI KCP Medan Adam Malik melalui Citra Merek sebagai Variabel Intervening
(Universitas Sumatera Utara, 2024)This research aims to analyze the effect of marketing mix and e-mas (gold) services on customers' decision in using gold pawning services at Bank Syariah Indonesia (BSI) KCP (Sub-branch office) Medan Adam Malik with brand ...