Department of Management: Recent submissions
Now showing items 241-260 of 8596
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Optimalisasi Brand Resonating dalam Meningkatkan Destination Repatronizing Intention di Sumatera Utara
(Universitas Sumatera Utara, 2023)Tourism is an industry with the potential to develop. Tourism can also be used as one of the spearheads for economic growth in an area. The development of tourism in an area is indicated by the growth in the number of ... -
Pengaruh Pelatihan Kerja, Pengembangan Karier dan Kompensasi Terhadap Kinerja Karyawan BPJS Ketenagakerjaan Cabang Medan Kota
(Universitas Sumatera Utara, 2025)In the era of increasingly competitive job competition, job training, career development, and compensation are important factors in improving employee performance. Proper job training can improve employee skills and ... -
Pengaruh Live Streaming, Viral Marketing, dan Sales Promotion terhadap Keputusan Pembelian Pengguna Shopee (Studi pada Generasi Z Kecamatan Medan Baru)
(Universitas Sumatera Utara, 2025)The current e-commerce business competition requires entrepreneurs to pay more attention to product quality, price, and promotion in order to attract consumers to make purchases, including the Live Streaming feature, Viral ... -
Analisis Pengaruh Viral Marketing, Halal Awareness dan Electronic Word of Mouth terhadap Keputusan Pembelian pada Mie Gacoan (Studi Kasus pada Konsumen Mie Gacoan Cabang Dr. Mansyur Medan)
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the effect of Viral Marketing, Halal Awareness and Electronic Word of Mouth on Purchasing Decisions on Mie Gacoan. This research is associative research and the type of data used ... -
Pengaruh Struktur Modal dan Likuiditas terhadap Harga Saham melalui Profitabilitas sebagai Variabel Intervening pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Periode 2019-2023
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of capital structure and liquidity on stock prices through profitability as an intervening variable in manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the ... -
Pengaruh Kebijakan Hutang, Keputusan Investasi, dan Net Profit Margin terhadap Harga Saham pada Sub Sektor Perdagangan Besar yang Terdaftar di Bursa Efek Indonesia Periode 2019-2023
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of debt policy, investment decisions, and net profit margin on stock prices in wholesale trade subsector companies listed on the Indonesia Stock Exchange (IDX) during the period ... -
Pengaruh Citra Merek, Pengalaman Berbelanja dan Kualitas Produk terhadap Keputusan Pembelian Produk Lipstik Wardah pada Toko Kosmetik Underprice Skincare Jamin Ginting di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to identify and analyze the influence of brand image, shopping experience, and product quality on purchasing decisions for Wardah lipstick products at Underprice Skincare Cosmetic Store, Jamin Ginting, ... -
Pengaruh Program Pertukaran Mahasiswa Merdeka Terhadap Tingkat Kepuasan Mahasiswa Inbound Universitas Sumatera Utara dengan Modul Nusantara Sebagai Variabel Moderasi
(Universitas Sumatera Utara, 2025)This research is motivated by the existence of an innovative program launched by the Ministry of Education and Culture to encourage students to have more experience outside their university. This study aims to analyze ... -
Analisis Pengaruh Lokasi, Kualitas Produk dan Persepsi Harga terhadap Keputusan Pembelian pada Waroeng Steak and Shake (Studi Kasus Konsumen Jl. Dr. Mansyur)
(Universitas Sumatera Utara, 2025)The purpose of this study was to determine and analyze the effect of Location, Product Quality and Price Perception on Purchasing Decisions of Waroeng Steak and Shake. The population in this study were consumers of Waroeng ... -
Pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Kepuasan Nasabah Bank BTPN Syariah (Studi Kasus : BTPN Syariah MMS Rantau Selatan)
(Universitas Sumatera Utara, 2025)Customer satisfaction in the service sector is an important element that determines the growth and development of the Bank in order to continue to exist in the face of competition. To create customer satisfaction, the ... -
Pengaruh Pemasaran Konten dan Gamifikasi terhadap Keterlibatan Pelanggan pada Aplikasi Duolingo di Kalangan Mahasiswa FEB USU
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze the influence of Content Marketing and Gamification on Customer Engagement in the Duolingo application among FEB USU students. This research is associative in nature and uses ... -
Pengaruh Gaya Kepemimpinan, Kompensasi, dan Lingkungan Kerja terhadap Kepuasan Kerja Karyawan CV. Lindung Jaya
(Universitas Sumatera Utara, 2025)This research was conducted on employees of CV. Lindung Jaya. This study aims to determine and analyze the influence of work style leadership, compensation, and environment work on satisfaction Work employees of CV. Lindung ... -
Pengaruh Brand Image dan Brand Love terhadap Customer Loyalty dengan Customer Engagement sebagai Variabel Intervening pada Konsumen Somethinc Brand di Delipark Mall Medan
(Universitas Sumatera Utara, 2025)The decline in market share experienced by the Something brand during 2022-2023 was attributed to increasing competition in the beauty industry, with numerous brands offering high-quality skincare products and employing ... -
Pengaruh Komunikasi dan Dukungan Atasan Terhadap Kinerja Karyawan Melalui Kepuasan Kerja di PTPN IV Medan, Sumatera Utara
(Universitas Sumatera Utara, 2025)In the modern industrial era, employee performance has become one of the main indicators that determine the success of an organization. The purpose of this study was to determine the effect of communication and superior ... -
Strategi Peningkatan Kinerja Pemasaran melalui Innovative Indigenous Product pada UMKM di Kabupaten Deli Serdang
(Universitas Sumatera Utara, 2025)MSMEs that are characterized or contain local wisdom from a particular region (indigenous product) require market orientation, entrepreneurial experience, and government support to improve their marketing performance. ... -
Pengaruh Social Media Marketing dan Kualitas Layanan Terhadap Minat Beli Konsumen Aplikasi Duolingo pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the effect of Social Media Marketing and Service Quality on Purchase Interest in the Duolingo Application. This research focuses on the variables of Social Media Marketing (X1), ... -
Analisis Pengaruh Financial Literacy, Consumptive Behaviour, Dan Risk Perceptions Terhadap Keputusan Penggunaan Pinjaman Daring Adakami Di Kota Medan
(Universitas Sumatera Utara, 2025)Peer to Peer Lending is the Fintech with the fastest progress in Indonesia, the growth of P2P Lending in Indonesia increased by 21.98% year on year (YoY), This triggered many online lending companies, both legal and illegal. ... -
Analisis Teknikal Moving Average Convergence Divergence, Stochastic Oscillator, Relative Strength Index dan Money Flow Index terhadap Harga Saham perusahaan yang terdaftar pada Indeks IDX30 di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2025)The number of investors in Indonesia is growing rapidly every year. In order to decrease any loss, they need strategies in investment. One of them is by using Technical Analysis. The objective of the research is to analyze ... -
Pengaruh Tingkat Kesehatan Bank dengan Metode Risk Profile, Good Corporate Governance, Earning dan Capital Terhadap Kinerja Keuangan Bank Digital Indonesia
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the effect of bank health levels using the RGEC method (Risk Profile, Good Corporate Governance, Earning, and Capital) on the financial performance of digital banks registered with ... -
Pengaruh Self Efficacy, Kondisi Pekerjaan dan Retensi Karyawan terhadap Kinerja Karyawan Kebun Melalui Disiplin Kerja di PT Socfindo Labuhanbatu Utara
(Universitas Sumatera Utara, 2025)The performance of plantation employees is crucial to examine in today's modern and digital era, as current and future interest among younger generations in working in the plantation sector particularly in lower-level roles ...