Department of Management: Recent submissions
Now showing items 261-280 of 8600
-
Analisis Pengaruh Financial Literacy, Consumptive Behaviour, Dan Risk Perceptions Terhadap Keputusan Penggunaan Pinjaman Daring Adakami Di Kota Medan
(Universitas Sumatera Utara, 2025)Peer to Peer Lending is the Fintech with the fastest progress in Indonesia, the growth of P2P Lending in Indonesia increased by 21.98% year on year (YoY), This triggered many online lending companies, both legal and illegal. ... -
Analisis Teknikal Moving Average Convergence Divergence, Stochastic Oscillator, Relative Strength Index dan Money Flow Index terhadap Harga Saham perusahaan yang terdaftar pada Indeks IDX30 di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2025)The number of investors in Indonesia is growing rapidly every year. In order to decrease any loss, they need strategies in investment. One of them is by using Technical Analysis. The objective of the research is to analyze ... -
Pengaruh Tingkat Kesehatan Bank dengan Metode Risk Profile, Good Corporate Governance, Earning dan Capital Terhadap Kinerja Keuangan Bank Digital Indonesia
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the effect of bank health levels using the RGEC method (Risk Profile, Good Corporate Governance, Earning, and Capital) on the financial performance of digital banks registered with ... -
Pengaruh Self Efficacy, Kondisi Pekerjaan dan Retensi Karyawan terhadap Kinerja Karyawan Kebun Melalui Disiplin Kerja di PT Socfindo Labuhanbatu Utara
(Universitas Sumatera Utara, 2025)The performance of plantation employees is crucial to examine in today's modern and digital era, as current and future interest among younger generations in working in the plantation sector particularly in lower-level roles ... -
Pengaruh Keselamatan dan Kesehatan Kerja serta Penerapan Kepemimpinan Transaksional terhadap Kinerja Karyawan Melalui Disiplin Kerja pada PT Wira Duta Fiberglass Deli Serdang
(Universitas Sumatera Utara, 2025)The manufacturing industry often involves work with a high risk of occupational accidents, and employees tend to act as followers who merely comply with leadership directives and standard operating procedures established ... -
Pengaruh Literasi Keuangan, Sikap Keuangan, Kepribadian, dan Pendapatan Terhadap Pengelolaan Keuangan pada UMKM Medan Sunggal
(Universitas Sumatera Utara, 2025)This research was conducted to determine the influence of financial literacy, financial attitudes, personality, and income on management in Medan Sunggal MSMEs. The aim of this research is to find out and analyze how ... -
Pengaruh Work Life Balance, Kreativitas dan Stres Kerja Terhadap Kinerja Pegawai PT. Bank Mandiri (Persero), Tbk Unit Collection & Recovery Center West Region I Sumatera 1 Dengan Problem Solving Sebagai Variabel Intervening
(Universitas Sumatera Utara, 2025)In carrying out its operational activities, a company strives to maximize efforts in achieving its established goals, which requires careful attention to its human resources. Each employee is expected to work according to ... -
Pengaruh Penggunaan Sistem Omnichannel dan Pengalaman Konsumen terhadap Loyalitas Konsumen melalui Kepuasan Konsumen Sociolla di Sun Plaza Kota Medan
(Universitas Sumatera Utara, 2025)The beauty industry has experienced significant and massive growth in recent years. However, this trend has not been accompanied by increased revenue at Sociolla, which has instead shown fluctuations and a tendency to ... -
Analisis Pengaruh Faktor Finansial terhadap Kebijakan Dividen Dimediasi oleh Profitabilitas pada Perusahaan Sektor Energi Batubara Terdaftar di Bursa Efek Indonesia pada Tahun 2019-2023
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of Efficiency, Capital Structure, Company Growth, Royalty Costs, and Liquidity on Dividend Policy mediated by Profitability in coal energy sector companies listed on the Indonesia Stock ... -
Analisis Pengaruh Pendapatan, Pengalaman Keuangan, Gaya Hidup, Dan Literasi Keuangan Terhadap Pengelolaan Keuangan Mahasiswa Magang Dalam Program Magang Dan Studi Independen Bersertifikat Di Indonesia
(Universitas Sumatera Utara, 2025)This study aims to analyze whether income, financial experience, financial style, and financial literacy affect the financial management of intern students in certified internship and independent study programs in Indonesia. ... -
Pengaruh User Experience, User Interface, dan E-Customer Relationship Management terhadap Customer Loyalty pada Pengguna Spotify Premium (Studi Kasus pada Generasi Z)
(Universitas Sumatera Utara, 2024)The increasingly tight competition in the music streaming service industry forces companies to continuously innovate to improve customer loyalty, including through User Experience, User Interface, and E-Customer ... -
Pengaruh Store Atmosphere, Retail Service Quality, dan Product Quality terhadap Kepuasan Pelanggan J.CO Donuts Gajah Mada Medan (Studi Kasus pada Pelanggan J.CO)
(Universitas Sumatera Utara, 2024)This study aims to determine and analyze the effect of Store Atmosphere, Retail Service Quality, and Product Quality on Customer Satisfaction of J.CO Donuts Gajah Mada Medan (Case Study on J.CO Customers). This research ... -
Pengaruh Social Media Marketing dan Electronic Word of Mouth terhadap Keputusan Pembelian Produk (Studi Kasus pada Maga Coffee di Kecamatan Medan Amplas)
(Universitas Sumatera Utara, 2024)This study aims to analyze the effect of internal Social Media Marketing, and Electronic Word of Mouth On Decision Buying. This type of research is associative research. The type of data used is primary data. The population ... -
Pengaruh Current Ratio, Return on Asset, Return on Equity, Price Earning Ratio, dan Earning Per Share terhadap Harga Saham Perusahaan Pertambangan yang Terdaftar di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2019)This study aims to determine the effect of Current Ratio, Return on Assets, Return on Equity, Price Earning Ratio, and Earning Per Share on Stock Prices of Mining companies listed on the Indonesia Stock Exchange. This ... -
Anteseden Adoption and Use Fintech Melalui Functional Value Reliability dan Customer Interaction pada E-Wallet di Sumatera Bagian Utara
(Universitas Sumatera Utara, 2024)The technology development that increased significantly has led to emerge many innovations, and one of it is the existence of E-Wallet that disrupted the banking sector, but the development of E-Wallet is relatively low ... -
Mediasi High-Impact Network Asset dan Aggressive Marketing Strategy pada Pengaruh Orientasi Kewirausahaan dan Resources Availability terhadap Kinerja Pemasaran UMKM Halal di Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2024)The performance of halal MSMEs is influenced by several factors including innovating products and services, increasing available resources such as financial capital, labour, raw materials and technology. Developing business ... -
Anteseden Loyalitas Generasi Z dalam Konteks Omnichannel pada Industri Fashion Dikota Medan
(Universitas Sumatera Utara, 2024)Developing the fashion industry in Indonesia contributed 18.01% or IDR 116 trillion to the National Gross Domestic Income (GDP). The government encourages fashion industry players in Indonesia to strengthen digitalization ... -
Pengaruh Pelatihan dan Insentif Terhadap Kepuasan Kerja Pegawai di Rumah Sakit Umum Daerah (RSUD) Tanjung Pura
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of job training and incentives received by employees of the Regional General Hospital (RSUD) Tanjung Pura on job satisfaction. The study employs a quantitative method with a ... -
Pengaruh Selebgram Endorser, Social Media Intensity, dan Technological Marketing Innovation terhadap Conspicuous Consumption Melalui Electronic Word of Mouth pada Generasi X, Y, dan Z Pengguna Instagram di Indonesia Berdasarkan Perspektif Gender
(Universitas Sumatera Utara, 2024)The consumptive behavior of society in Indonesia can be seen from the increase in the amount of spending that is greater than saving or investment in generations The quantitative research method was carried out by ... -
Kajian Peran Differentiated Marketing Agility untuk Meningkatkan Innovation Performance dan Marketing Performance pada Perusahaan Jasa Pengiriman Ekspres di Indonesia
(Universitas Sumatera Utara, 2024)The express delivery service industry in Indonesia faces intense competition, requiring companies to continuously learn, innovate, and develop adaptive marketing strategies to enhance their performance. Differentiated ...