Department of Management: Recent submissions
Now showing items 281-300 of 8600
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Dyadic Value Co-Creation pada Komunitas Berbasis Media Sosial
(Universitas Sumatera Utara, 2024)The current study aims to develop and empirically test a proposed theoretical model that advances understanding of collaborative value creation within social media-based communities. Specifically, the research focuses on ... -
Pengukuran Ekuitas Merek Parfum Mewah Berbasis Konsumen di Media Sosial
(Universitas Sumatera Utara, 2024)The challenges faced by the luxury perfume industry involve managing the brand equity of luxury perfumes with consumers through social media e-commerce platforms. The existence of consumer-based brand equity through ... -
Strategi Pemasaran Paket Wisata pada PT Yuk Kita Tour
(Universitas Sumatera Utara, 2024)The purpose of writing is to find out the marketing strategy at the PT. Yuk Kita Tour Travel Bureau in marketing and selling its tour package products to consumers and the inhibiting factors in the marketing carried out. ... -
Pengaruh Pengalaman Komunitas dan Persepsi Manfaat Komunitas terhadap Loyalitas Merek melalui Keterlibatan Komunitas Merek sebagai Variabel Intervening pada Sampoerna Retail Community Area Medan 2
(Universitas Sumatera Utara, 2024)This research aims to analyze community experiences and Perceived community benefits towards brand loyalty through brand community engagement at Sampoerna Retail Community Area Medan 2. This research uses associative ... -
Pengaruh User Experience, System Quality, dan Product Quality terhadap Repurchase Intention dengan User Satisfaction sebagai Variabel Intervening pada Pengguna Aplikasi Uniqlo
(Universitas Sumatera Utara, 2024)The impact of imformation technology on marketing is very significant, especially with the transformation of consumer behavior that is now more comfortable shopping online. The dynamic development of e-commerce is not only ... -
Pengaruh Beban Kerja, Kompetensi dan Teknologi Informasi terhadap Kinerja Pelaksana Gugus Kendali Mutu Melalui Kepuasan Kerja sebagai Variabel Mediasi pada Program Studi di Universitas Sumatera Utara
(Universitas Sumatera Utara, 2024)Universitas Sumatera Utara is a PTN-BH (legal entity state university) established by the government and has the status of autonomous legal entity. A university is required to provide quality control in its study programs ... -
Pengaruh Servicescape dan Social Media Marketing terhadap Keputusan Menginap Pelanggan di Zeqin Hotel Sidebuk-Debuk.
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of servicescape and social media marketing on customer stay decisions at Zeqin Hotel. The research method used is a quantitative approach by distributing questionnaires to 95 ... -
Pengaruh Social Media Content dan Mental Health Condition terhadap Purchase Intention dengan Customer Engagement sebagai Variabel Moderasi pada Shopee (Studi Kasus : Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2024)This research aims to analyze and determine the influence of Social Media Content and Mental Health Condition on Purchase Intention on the Shopee E- Commerce Platform with Customer Engagement as a moderating variable. The ... -
Analisis Pengaruh Penempatan Kerja dan Promosi Internal terhadap Kinerja Karyawan PT. Cargill Indonesia Cabang Tanjung Morawa dengan Loyalitas sebagai Variabel Mediasi
(Universitas Sumatera Utara, 2022)PT. Cargill Indonesia Tanjung Morawa Branch have problems with declining of employee performance throughout 2018 to 2019. This was allegedly due to the ineffective Job Placement and Internal Promotion program. This condition ... -
Pengaruh Financial Technology dan Kualitas Pelayanan terhadap Loyalitas Melalui Kepuasan Konsumen Pengguna Aplikasi Grab pada Karyawan Bank CIMB Niaga Cabang Bukit Barisan
(Universitas Sumatera Utara, 2022)The development of information technology and telecommunications will make it easier for business people to run their business. One of the information and telecommunications technologies that support these needs is fintech. ... -
Pengaruh Harga, Brand Image dan Electronic Word Of Mouth Terhadap Minat Beli Layanan Premium pada Aplikasi Streaming Video Netflix pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)The purpose of this study was to determine and analyze the effect of Price, Brand Image and Price on Purchase Interest in premium services on the Netflix video streaming application for Students of the Faculty of Economics ... -
Analisis Pengaruh Pengetahuan Investasi, Risk Perception dan Return Perception terhadap Minat Investasi di Pasar Modal Studi pada Mahasiswa S-1 Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2024)The aim of this research is to determine and analyze the influence of investment knowledge, risk perception and return perception on capital market investment interest in undergraduate students at the Faculty of Economics ... -
Pengaruh Servicescape dan Kualitas Produk terhadap Loyalitas Konsumen Durian Ucok Tanjung di Kota Medan
(Universitas Sumatera Utara, 2025)This research aims to analyze the influence of Servicescape and Product Quality on Consumer Loyalty at Ucok Durian Tanjung. The research method used is quantitative with multiple linear regression analysis techniques. Data ... -
Pengaruh Investor Sentimen dan Kinerja Keuangan Perusahaan terhadap Harga Saham (Studi Kasus pada Sektor Perusahaan Teknologi yang Terdaftar di BEI Periode 2019-2023)
(Universitas Sumatera Utara, 2025)This study analyzes the influence of investor sentiment and financial performance on stock prices in technology sector companies listed on the Indonesia Stock Exchange (IDX) for the 2019–2023 period. The independent variables ... -
Pengaruh Store Atmosphere, Harga, dan Kualitas Pelayanan terhadap Kepuasan Pelanggan di Cafe Sosmed Medan (Studi Kasus pada Pelanggan Cafe Sosmed di Medan)
(Universitas Sumatera Utara, 2021)The growing culinary business in Medan, which requires business owners to continue to improvise in order to keep their business running. As has been done by a company that creates a place to eat that serves food that can ... -
Pengaruh Mobile Service Quality (M-S-Qual), Customer Trust, dan Price Terhadap Customer Satisfaction Jasa Transportasi Online Grabbike (Studi Kasus pada Mahasiswa S-1 Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2025)This study aims to examine and analyze the influence of mobile service quality (M-S-Qual), customer trust, and price on customer satisfaction in GrabBike’s online transportation services. This research is an associative ... -
Pengaruh Artificial Intelligence Marketing Efforts terhadap Brand Preference dengan Mediasi Brand Experience pada Pengguna Grabbike di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of artificial intelligence marketing efforts on brand preference, with brand experience as a mediating variable among GrabBike service users in the city of Medan. The study employs ... -
Strategi Peningkatan Current Account (Rekening Giro) PT Bank Central Asia TBK KCU Medan
(Universitas Sumatera Utara, 2025)Current Account is an important indicator in the banking industry because it offers a stable source of cheap funds for banks, which will increase the profitability of the Bank. Current Account in banks is a checking account. ... -
Pengaruh Quickserv, Service Experience, dan Customer Engagement terhadap Loyalitas Pelanggan Starbucks Deli Park Medan
(Universitas Sumatera Utara, 2024)This research was conducted on Starbucks Deli Park Medan customers. This research aims to determine and analyze the influence of quickserv, service experience and customer engagement on customer loyalty at Starbucks Deli ... -
Pengaruh Stres Kerja dan Konflik Peran Ganda Terhadap Turnover Intention pada Karyawan Wanita di BPJS Ketenagakerjaan dengan Dukungan Organisasi Sebagai Variabel Moderating
(Universitas Sumatera Utara, 2025)Human resource management plays a crucial role in addressing turnover intention challenges. High turnover rates can reduce productivity and morale, necessitating effective management strategies to mitigate them. This study ...