Department of Management: Recent submissions
Now showing items 341-360 of 8603
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Analisis Pengaruh Kualitas Pelayanan, Harga, dan Lokasi terhadap Keputusan Pelanggan Bengkel Mobil Speedline Auto Maxpro Medan
(Universitas Sumatera Utara, 2024)This study aims to analyze the influence of service quality, price, and location on customer satisfaction at Speedline auto maxpro workshop in Medan. This type of research is associative with a quantitative approach. The ... -
Pengaruh Human Capital, Adversity Quotient dan Social Media Marketing Terhadap Keberhasilan Usaha Pada Coffee Shop di Medan Selayang
(Universitas Sumatera Utara, 2024)The purpose of this study is to determine the influence of Human Capital, Adversity Quotient, and Social Media Marketing on the success of coffee shop businesses in Medan Selayang. This research is associative in nature ... -
Pengaruh Orientasi Kewirausahaan dan Social Media Marketing Terhadap Keberhasilan Usaha pada Coffee Shop di Kecamatan Medan Selayang
(Universitas Sumatera Utara, 2024)The development of the coffee shop business in the city of Medan is dominated by young people who are considered to be the millennial generation. The facilities provided by the cafe in the form of free WiFi and a unique ... -
Analisis Innovation Capability dan Social Media Marketing Terhadap Kinerja Usaha Mikro Kecil dan Menengah (UMKM) Kuliner di Kecamatan Medan Sunggal
(Universitas Sumatera Utara, 2024)The aim of this research is to analyze the influence of Innovation Capability and Social Media Marketing on the performance of culinary MSMEs in Medan Sunggal District. This type of research is associative research with a ... -
Pengaruh Harga, Social Media Marketing, dan Celebrity Endorser Terhadap Keputusan Pembelian pada 3 Second Ruko Medan
(Universitas Sumatera Utara, 2024)This research aims to analyze the influence of price, social media marketing, and celebrity endorsers on purchase decisions at 3 Second Ruko Medan. This type of research is associative with a quantitative approach. The ... -
Pengaruh Inovasi Produk dan Harga terhadap Keunggulan Bersaing pada Deni Catering di Kota Medan
(Universitas Sumatera Utara, 2024)This research aims to determine the effect of product and price innovation on Deni Catering's competitive advantage. This type of research is quantitative research. The type of data used in this research is primary data ... -
Pengaruh Influencer Marketing, Electronic Word of Mouth dan Harga terhadap Keputusan Pembelian Scarlett Whitening (Studi Pada Konsumen Scarlett Whitening di Underprice Skincare Cabang Jamin Ginting Kota Medan)
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the effect of influencer marketing, electronic word of mouth and price on purchase decision of Scarlett Whitening (case study on Scarlett Whitening customer at Underprice Skincare ... -
Pengaruh Harga dan Celebrity Endorser terhadap Purchase Decision dengan Citra Merek sebagai Variabel Intervening pada Produk Skincare MS. Glow
(Universitas Sumatera Utara, 2025)The beauty industry has been experiencing continuous growth over the years. In Indonesia, several well-known skincare brands have emerged, one of which is Ms Glow. Ms Glow have received the Indonesia Top Corporate Social ... -
Pengaruh Service Quality dan Citra Institusi terhadap Loyalitas Mahasiswa melalui Kepuasan sebagai Variabel Intervening pada Universitas Battuta
(Universitas Sumatera Utara, 2025)Universities play an important role as the main pillar in driving national transformation, both in terms of economy, social, and culture. In the era of globalization and revolution 4.0, the role of universities is becoming ... -
Pengaruh Penggunaan Media Sosial terhadap Profitabilitas pada Industri Perbankan yang Terdaftar di Bursa Efek Indonesia Periode 2016-2020
(Universitas Sumatera Utara, 2021)Profit is often a measure of company performance, where when the company has high profits it can be concluded that the company's performance is good and vice versa. Profitability measures are used to measure the company's ... -
Pengaruh Financial Literacy, Perceived Ease of Use, Perceived Usefullness dan Trust terhadap Keputusan Menggunakan BRImo (Studi Kasus Generasi Milenial Pengguna Aplikasi BRImo di Helvetia Tengah)
(Universitas Sumatera Utara, 2025)This study aims to identify and analyze the influence of financial literacy, perceived ease of use, perceived usefullness and trust on the decision to use BRImo. Technological innovation in the banking sector demands that ... -
Peran Emotional Marketing Dan Destination Image Terhadap Positive Electronic Word Of Mouth Melalui Tourist Satisfaction Sebagai Variabel Mediasi Pada Wisata Siantar Zoo
(Universitas Sumatera Utara, 2025)This study aims to analyze and determine the influence of Emotional Marketing and Destination Image on Positive Electronic Word of Mouth through Tourist Satisfaction as a mediating variable in Siantar Zoo tourism. The ... -
Pengaruh Servicescape dan Customer Experience terhadap Customer Satisfaction di Seis Cafe & Public Space Medan
(Universitas Sumatera Utara, 2024)This research was conducted at Seis Cafe & Public Space Medan. The study aimed to determine and analyze the influence of servicescape and customer experience on customer satisfaction at Seis Cafe & Public Space Medan. ... -
Pengaruh Customer Experience Quality terhadap Revisit Intention pada Pelanggan Hotel OYO di Kota Medan
(Universitas Sumatera Utara, 2024)The rapid development of information technology has contributed to various industries, including the tourism industry. With technological advancements, hotels can increse sales through digital marketing. OYO is a Virtual ... -
Pengaruh Kualitas Pelayanan Digital (BRImo) Terhadap Loyalitas Nasabah Melalui Kepercayaan dan Kepuasan Nasabah pada Situasi Covid 19 (PT Bank Rakyat Indonesia Kantor Wilayah Medan)
(Universitas Sumatera Utara, 2021)BRImo is the latest application from BRI Mobile that combines the functions of mobile banking, internet banking, and electronic money or Tbank into one application with a more complete and attractive transaction menu, using ... -
Pengaruh Kepemilikan Institusional, Leverage, dan Likuiditas terhadap Effective Tax Rate pada Perusahaan Properti dan Real Estate yang Terdaftar di Bursa Efek Indonesia Periode 2018 – 2022
(Universitas Sumatera Utara, 2025)This study aims to examine the effect of institutional ownership, leverage, and liquidity on effective tax rate in property and real estate companies. The population in this study are property and real estate companies ... -
Pengaruh Variasi Produk, Kualitas Produk dan Harga terhadap Keputusan Pembelian Aksesoris Wanita di MR.DIY Plaza Medan Fair
(Universitas Sumatera Utara, 2025)This research was conducted to determine the effect of product variety, product quality and price on purchasing decisions for women's accessories at MR.DIY Plaza Medan Fair. This study aimed to determine and analyze how ... -
Pengaruh Persepsi Harga, Atribut Produk Wisata dan Sosial Media Marketing Terhadap Keputusan Berkunjung di Pantai Kenangan Tigaras
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze the influence of price perceptions, tourism product attributes and social media marketing on the decision to visit Kenangan Beach Tigaras. This research is associative research ... -
Pengaruh Keseimbangan Kehidupan-Kerja (Work-Life Balance), Komunikasi Interpersonal, dan Efikasi Diri (Self-Efficacy) Terhadap Kepuasan Kerja Guru Wanita Di SMA Negeri 1 Pangururan Kabupaten Samosir
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of Work-Life Balance, Interpersonal Communication, and Self-Efficacy Towards Work Satisfaction of Female Teachers at SMA Negeri 1 Pangururan Kabupaten Samosir. This research is an ... -
Pengaruh Perputaran Kas, Perputaran Piutang, Perputaran Persediaan dan Pertumbuhan Penjualan terhadap Profitabilitas pada Perusahaan Sub Sektor Food and Beverages yang Terdaftar di Bursa Efek Indonesia Periode 2018-2022
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the effect of cash turnover, receivables turnover, inventory turnover, and sales growth on profitability in food and beverages sub-sector companies listed on the Indonesia Stock ...