Department of Management: Recent submissions
Now showing items 361-380 of 8603
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Analisis Pengaruh Budaya Keuangan dan Inklusi Keuangan Terhadap Kinerja Keuangan UMKM Sektor Perdagangan di Kecamatan Langsa Baro
(Universitas Sumatera Utara, 2024)Financial performance is a measure used to assess the effectiveness of financial resource management in achieving business objectives. MSMEs play a crucial role in the local economy but often experience a decline in financial ... -
Pengaruh Kualitas Pelayanan, Harga, dan Keamanan terhadap Minat Menggunakan Ulang Jasa Transportasi Online Indrive di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the influence of service quality, price and safety on interest in reusing indrive online transportation services in the city of Medan. This research is a type of associative research ... -
Pengaruh Penggunaan E–Wallet, Flash Sale, dan Literasi Keuangan terhadap Perilaku Konsumtif pada Pembelian Produk Virtual dalam Game Online Mobile Legends (Studi Kasus pada Generasi Z Pemain Mobile Legends)
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the effect of using e–wallets, flash sales, and financial literacy on consumptive behavior in purchasing virtual products in the Mobile Legends online game. Along with the increasing ... -
Pengaruh Perceived Value dan Destination Brand Experience terhadap Minat Berkunjung Kembali melalui Kepuasan Wisatawan sebagai Variabel Intervening pada Ekowisata Bukit Lawang
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of perceived value and destination brand experience on revisit intention through tourist satisfaction as an intervening variable at the Bukit Lawang ecotourism destination. This ... -
Pengaruh Green Marketing, Citra Merek, dan Kualitas Produk Terhadap Keputusan Pembelian Pada Produk Skincare Avoskin (Studi Kasus Pada Konsumen di Store Underprice Jamin Ginting Medan)
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze the influence of green marketing, brand image and product quality on purchasing decisions for Avoskin skincare products. This research is associative research and the type of ... -
Pengaruh Brand Image, Product Quality dan Product Innovation terhadap Keputusan Pembelian Produk BB Cream Wardah (Studi Kasus Konsumen Matahari Departement Store Medan)
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze the influence of brand image, product quality, and product innovation on purchasing decisions for Wardah BB Cream products. This research is associative, and the type of data ... -
Pengaruh Kesiapan Berubah Pegawai dan Organizational Citizenship Behavior terhadap Kinerja Pegawai melalui Stres Kerja pada UPT Perlindungan Tanaman Pangan dan Hortikultura Sumatera Utara
(Universitas Sumatera Utara, 2021)The Unit of Food and Horticultural Crops Protection (UPT PTPH) of North Sumatera is a government agency responsible for assisting the Head of Service in carrying out the administration and/or technical tasks of plant ... -
Pengaruh Academic Achievement, Locus of Control, dan Self Efficacy terhadap Kematangan Karier pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2024)This study aims to determine the effect of Academic Achievement, Centre of Control, and Self-Efficacy on Career Maturity in students at the Faculty of Economics and Business, Universitas Sumatera Utara. This research is ... -
Pengaruh Gaya Kepemimpinan, Self Efficacy dan Kompensasi terhadap Kinerja Pegawai dengan Kepuasan Kerja sebagai Variabel Intervening pada Dinas Pekerjaan Umum Kota Medan
(Universitas Sumatera Utara, 2024)An institution's progress is influenced by both internal and external environmental factors. The extent to which the institution's goals have been achieved can be seen from how much it meets the environmental demands. ... -
Pengaruh Green Marketing dan Citra Merek terhadap Keputusan Pembelian dengan Minat Beli sebagai Variabel Intervening pada Konsumen Starbucks Coffee Multatuli Medan
(Universitas Sumatera Utara, 2024)Starbucks Coffee is a company that pays attention to its brand image in the eyes of consumers by focusing its marketing strategy on environmental issues. In the Top Brand Index, Starbucks Coffee has experienced a decline ... -
Pengaruh Social Media Marketing, Electronic Word of Mouth (E-Wom) dan Harga Terhadap Keputusan Pembelian pada Underprice Skincare Medan
(Universitas Sumatera Utara, 2024)Underprice Skincare is a business that operates in the field of selling affordable and quality skin care products located in the Medan area, North Sumatra. Over the last 6 months, the number of Underprice Skincare consumers ... -
Pengaruh Mobile Banking, Kualitas Aset, Efisiensi Operasional, Likuditas dan Ukuran Perusahaan Terhadap Kinerja Keuangan Sektor Perbankan yang Terdaftar di Bursa Efek Indonesia Periode 2018-2022
(Universitas Sumatera Utara, 2024)This study aims to determine the effect of Mobile Banking, Asset Quality, Operational Efficiency, Liquidity, and Company Size on the Financial Performance of banks listed on the Indonesia Stock Exchange. Mobile Banking ... -
Pengaruh Lingkungan Kerja, Efikasi Diri, dan Disiplin Kerja terhadap Kinerja Pegawai Non-ASN Dinas Pendidikan Kabupaten Langkat
(Universitas Sumatera Utara, 2024)A government organization is required to prioritize the quality of service to the community through increased effectiveness, efficiency, professionalism, and government accountability. In realizing this, both ASN employees ... -
Kinerja Kepemimpinan Transformasional dan Keterlibatan Karyawan di Era Digital pada PTPN 4 Regional 1 Medan
(Universitas Sumatera Utara, 2024)This study aims to determine the performance of transformational leadership and employee engagement in the digital era at PTPN 4 Regional I Medan. This type of research is descriptive using a quantitative approach with a ... -
Pengaruh Beban Kerja, Servant Leadership, dan Suksesi Kepemimpinan terhadap Kinerja Karyawan PT Perkebunan Nusantara (Studi Kasus PTPN 4 Kota Medan)
(Universitas Sumatera Utara, 2025)This research aims to determine the influence of Workload, Servant Leadership, and leadership succession on the performance of PT Perkebunan Nusantara 4 employees. This research is associative research and the type of data ... -
Pengaruh Beban Kerja dan Kejenuhan Kerja terhadap Turnover Intention dengan Stres Kerja sebagai Variabel Intervening pada Perawat Rumah Sakit Mitra Sejati Medan
(Universitas Sumatera Utara, 2022)Nurses who decide to do turnover is a serious problem for hospitals. Hospitals need to know what factors influence nurses so that they intend to leave the hospital to be able to prevent this from happening. This study aims ... -
Pengaruh Atribut Produk, Harga, dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Produk Daihatsu Sigra (Studi pada PT. Daya Adicipta Wihaya Medan)
(Universitas Sumatera Utara, 2024)This research aims to determine the influence of product attributes, price and service quality on customer satisfaction for Daihatsu Sigra products (Study at PT. Daya Adicipta Wihaya Medan). This research is associative ... -
Pengaruh Kualitas Pelayanan, Harga, dan Fasilitas terhadap Kepuasan Pelanggan (Studi Kasus pada Bus Trans Metro Deli Rute Lapangan Merdeka – Tuntungan)
(Universitas Sumatera Utara, 2024)This research aims to analyze the influence of service quality, price, and facilities on customer satisfaction on the Trans Metro Deli Bus Route from Merdeka Field to Tuntungan. This research is of an associative type with ... -
Analisis Perbedaan Keakuratan Sinyal Jual Beli Saham Sebelum dan Sesudah Menggunaan Indikator Teknikal Moving Average 50 dan Relative Strength Index 21
(Universitas Sumatera Utara, 2024)This study aims to determine the difference in accuracy before and after using the Moving Average 50 and Relative Strength Index 21 in determining sell or buy signals in the trading of the Indonesian sharia stock index in ... -
Evaluasi dan Pengestimasian Biaya Service Bengkel dengan Metode Time Driven Activity Based Costing (Studi Kasus pada Bengkel Parrona Jaya Motor)
(Universitas Sumatera Utara, 2024)This qualitative case study research aims to illuminate activities, costs and provide valuable insights for the management of Parrona Jaya Motor Workshop through the implementation of cost calculation using the Time Driven ...