Browsing Undergraduate Theses by Submit Date
Now showing items 1-20 of 4421
-
Pengaruh Gaya Kepemimpinan, Kompensasi, dan Lingkungan Kerja terhadap Kepuasan Kerja Karyawan CV. Lindung Jaya
(Universitas Sumatera Utara, 2025)This research was conducted on employees of CV. Lindung Jaya. This study aims to determine and analyze the influence of work style leadership, compensation, and environment work on satisfaction Work employees of CV. Lindung ... -
Pengaruh Komunikasi dan Dukungan Atasan Terhadap Kinerja Karyawan Melalui Kepuasan Kerja di PTPN IV Medan, Sumatera Utara
(Universitas Sumatera Utara, 2025)In the modern industrial era, employee performance has become one of the main indicators that determine the success of an organization. The purpose of this study was to determine the effect of communication and superior ... -
Pengaruh Social Media Marketing dan Kualitas Layanan Terhadap Minat Beli Konsumen Aplikasi Duolingo pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the effect of Social Media Marketing and Service Quality on Purchase Interest in the Duolingo Application. This research focuses on the variables of Social Media Marketing (X1), ... -
Analisis Pengaruh Financial Literacy, Consumptive Behaviour, Dan Risk Perceptions Terhadap Keputusan Penggunaan Pinjaman Daring Adakami Di Kota Medan
(Universitas Sumatera Utara, 2025)Peer to Peer Lending is the Fintech with the fastest progress in Indonesia, the growth of P2P Lending in Indonesia increased by 21.98% year on year (YoY), This triggered many online lending companies, both legal and illegal. ... -
Pengaruh Tingkat Kesehatan Bank dengan Metode Risk Profile, Good Corporate Governance, Earning dan Capital Terhadap Kinerja Keuangan Bank Digital Indonesia
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the effect of bank health levels using the RGEC method (Risk Profile, Good Corporate Governance, Earning, and Capital) on the financial performance of digital banks registered with ... -
Pengaruh Literasi Keuangan, Sikap Keuangan, Kepribadian, dan Pendapatan Terhadap Pengelolaan Keuangan pada UMKM Medan Sunggal
(Universitas Sumatera Utara, 2025)This research was conducted to determine the influence of financial literacy, financial attitudes, personality, and income on management in Medan Sunggal MSMEs. The aim of this research is to find out and analyze how ... -
Analisis Pengaruh Faktor Finansial terhadap Kebijakan Dividen Dimediasi oleh Profitabilitas pada Perusahaan Sektor Energi Batubara Terdaftar di Bursa Efek Indonesia pada Tahun 2019-2023
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of Efficiency, Capital Structure, Company Growth, Royalty Costs, and Liquidity on Dividend Policy mediated by Profitability in coal energy sector companies listed on the Indonesia Stock ... -
Analisis Pengaruh Pendapatan, Pengalaman Keuangan, Gaya Hidup, Dan Literasi Keuangan Terhadap Pengelolaan Keuangan Mahasiswa Magang Dalam Program Magang Dan Studi Independen Bersertifikat Di Indonesia
(Universitas Sumatera Utara, 2025)This study aims to analyze whether income, financial experience, financial style, and financial literacy affect the financial management of intern students in certified internship and independent study programs in Indonesia. ... -
Pengaruh User Experience, User Interface, dan E-Customer Relationship Management terhadap Customer Loyalty pada Pengguna Spotify Premium (Studi Kasus pada Generasi Z)
(Universitas Sumatera Utara, 2024)The increasingly tight competition in the music streaming service industry forces companies to continuously innovate to improve customer loyalty, including through User Experience, User Interface, and E-Customer ... -
Pengaruh Store Atmosphere, Retail Service Quality, dan Product Quality terhadap Kepuasan Pelanggan J.CO Donuts Gajah Mada Medan (Studi Kasus pada Pelanggan J.CO)
(Universitas Sumatera Utara, 2024)This study aims to determine and analyze the effect of Store Atmosphere, Retail Service Quality, and Product Quality on Customer Satisfaction of J.CO Donuts Gajah Mada Medan (Case Study on J.CO Customers). This research ... -
Pengaruh Social Media Marketing dan Electronic Word of Mouth terhadap Keputusan Pembelian Produk (Studi Kasus pada Maga Coffee di Kecamatan Medan Amplas)
(Universitas Sumatera Utara, 2024)This study aims to analyze the effect of internal Social Media Marketing, and Electronic Word of Mouth On Decision Buying. This type of research is associative research. The type of data used is primary data. The population ... -
Pengaruh Current Ratio, Return on Asset, Return on Equity, Price Earning Ratio, dan Earning Per Share terhadap Harga Saham Perusahaan Pertambangan yang Terdaftar di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2019)This study aims to determine the effect of Current Ratio, Return on Assets, Return on Equity, Price Earning Ratio, and Earning Per Share on Stock Prices of Mining companies listed on the Indonesia Stock Exchange. This ... -
Pengaruh Pelatihan dan Insentif Terhadap Kepuasan Kerja Pegawai di Rumah Sakit Umum Daerah (RSUD) Tanjung Pura
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of job training and incentives received by employees of the Regional General Hospital (RSUD) Tanjung Pura on job satisfaction. The study employs a quantitative method with a ... -
Pengaruh Servicescape dan Social Media Marketing terhadap Keputusan Menginap Pelanggan di Zeqin Hotel Sidebuk-Debuk.
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of servicescape and social media marketing on customer stay decisions at Zeqin Hotel. The research method used is a quantitative approach by distributing questionnaires to 95 ... -
Pengaruh Harga, Brand Image dan Electronic Word Of Mouth Terhadap Minat Beli Layanan Premium pada Aplikasi Streaming Video Netflix pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)The purpose of this study was to determine and analyze the effect of Price, Brand Image and Price on Purchase Interest in premium services on the Netflix video streaming application for Students of the Faculty of Economics ... -
Analisis Pengaruh Pengetahuan Investasi, Risk Perception dan Return Perception terhadap Minat Investasi di Pasar Modal Studi pada Mahasiswa S-1 Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2024)The aim of this research is to determine and analyze the influence of investment knowledge, risk perception and return perception on capital market investment interest in undergraduate students at the Faculty of Economics ... -
Pengaruh Servicescape dan Kualitas Produk terhadap Loyalitas Konsumen Durian Ucok Tanjung di Kota Medan
(Universitas Sumatera Utara, 2025)This research aims to analyze the influence of Servicescape and Product Quality on Consumer Loyalty at Ucok Durian Tanjung. The research method used is quantitative with multiple linear regression analysis techniques. Data ... -
Pengaruh Investor Sentimen dan Kinerja Keuangan Perusahaan terhadap Harga Saham (Studi Kasus pada Sektor Perusahaan Teknologi yang Terdaftar di BEI Periode 2019-2023)
(Universitas Sumatera Utara, 2025)This study analyzes the influence of investor sentiment and financial performance on stock prices in technology sector companies listed on the Indonesia Stock Exchange (IDX) for the 2019–2023 period. The independent variables ... -
Pengaruh Store Atmosphere, Harga, dan Kualitas Pelayanan terhadap Kepuasan Pelanggan di Cafe Sosmed Medan (Studi Kasus pada Pelanggan Cafe Sosmed di Medan)
(Universitas Sumatera Utara, 2021)The growing culinary business in Medan, which requires business owners to continue to improvise in order to keep their business running. As has been done by a company that creates a place to eat that serves food that can ... -
Pengaruh Mobile Service Quality (M-S-Qual), Customer Trust, dan Price Terhadap Customer Satisfaction Jasa Transportasi Online Grabbike (Studi Kasus pada Mahasiswa S-1 Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2025)This study aims to examine and analyze the influence of mobile service quality (M-S-Qual), customer trust, and price on customer satisfaction in GrabBike’s online transportation services. This research is an associative ...