Browsing Undergraduate Theses by Issue Date
Now showing items 1-20 of 4421
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Analisis Pengaruh Innovation Capability, Digital Competence, dan Digital Transformation terhadap Kinerja UKM Kuliner di Kota Medan melalui Self-Directed Learning
(Universitas Sumatera Utara, 2025)The global economic crises and the Covid-19 pandemic have significantly impacted the culinary SME sector in Medan, as evidenced by a decline in the number of business units from 12,500 (2021) to 12,226 (2023) and an increase ... -
Pengaruh Beban Kerja, Servant Leadership, dan Suksesi Kepemimpinan terhadap Kinerja Karyawan PT Perkebunan Nusantara (Studi Kasus PTPN 4 Kota Medan)
(Universitas Sumatera Utara, 2025)This research aims to determine the influence of Workload, Servant Leadership, and leadership succession on the performance of PT Perkebunan Nusantara 4 employees. This research is associative research and the type of data ... -
Pengaruh Brand Image, Product Quality dan Product Innovation terhadap Keputusan Pembelian Produk BB Cream Wardah (Studi Kasus Konsumen Matahari Departement Store Medan)
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze the influence of brand image, product quality, and product innovation on purchasing decisions for Wardah BB Cream products. This research is associative, and the type of data ... -
Pengaruh Green Marketing, Citra Merek, dan Kualitas Produk Terhadap Keputusan Pembelian Pada Produk Skincare Avoskin (Studi Kasus Pada Konsumen di Store Underprice Jamin Ginting Medan)
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze the influence of green marketing, brand image and product quality on purchasing decisions for Avoskin skincare products. This research is associative research and the type of ... -
Pengaruh Kualitas Pelayanan, Harga, dan Keamanan terhadap Minat Menggunakan Ulang Jasa Transportasi Online Indrive di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the influence of service quality, price and safety on interest in reusing indrive online transportation services in the city of Medan. This research is a type of associative research ... -
Pengaruh Penggunaan E–Wallet, Flash Sale, dan Literasi Keuangan terhadap Perilaku Konsumtif pada Pembelian Produk Virtual dalam Game Online Mobile Legends (Studi Kasus pada Generasi Z Pemain Mobile Legends)
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the effect of using e–wallets, flash sales, and financial literacy on consumptive behavior in purchasing virtual products in the Mobile Legends online game. Along with the increasing ... -
Pengaruh Persepsi Harga, Atribut Produk Wisata dan Sosial Media Marketing Terhadap Keputusan Berkunjung di Pantai Kenangan Tigaras
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze the influence of price perceptions, tourism product attributes and social media marketing on the decision to visit Kenangan Beach Tigaras. This research is associative research ... -
Pengaruh Keseimbangan Kehidupan-Kerja (Work-Life Balance), Komunikasi Interpersonal, dan Efikasi Diri (Self-Efficacy) Terhadap Kepuasan Kerja Guru Wanita Di SMA Negeri 1 Pangururan Kabupaten Samosir
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of Work-Life Balance, Interpersonal Communication, and Self-Efficacy Towards Work Satisfaction of Female Teachers at SMA Negeri 1 Pangururan Kabupaten Samosir. This research is an ... -
Pengaruh Kepemilikan Institusional, Leverage, dan Likuiditas terhadap Effective Tax Rate pada Perusahaan Properti dan Real Estate yang Terdaftar di Bursa Efek Indonesia Periode 2018 – 2022
(Universitas Sumatera Utara, 2025)This study aims to examine the effect of institutional ownership, leverage, and liquidity on effective tax rate in property and real estate companies. The population in this study are property and real estate companies ... -
Pengaruh Variasi Produk, Kualitas Produk dan Harga terhadap Keputusan Pembelian Aksesoris Wanita di MR.DIY Plaza Medan Fair
(Universitas Sumatera Utara, 2025)This research was conducted to determine the effect of product variety, product quality and price on purchasing decisions for women's accessories at MR.DIY Plaza Medan Fair. This study aimed to determine and analyze how ... -
Pengaruh Financial Literacy, Perceived Ease of Use, Perceived Usefullness dan Trust terhadap Keputusan Menggunakan BRImo (Studi Kasus Generasi Milenial Pengguna Aplikasi BRImo di Helvetia Tengah)
(Universitas Sumatera Utara, 2025)This study aims to identify and analyze the influence of financial literacy, perceived ease of use, perceived usefullness and trust on the decision to use BRImo. Technological innovation in the banking sector demands that ... -
Pengaruh Influencer Marketing, Electronic Word of Mouth dan Harga terhadap Keputusan Pembelian Scarlett Whitening (Studi Pada Konsumen Scarlett Whitening di Underprice Skincare Cabang Jamin Ginting Kota Medan)
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the effect of influencer marketing, electronic word of mouth and price on purchase decision of Scarlett Whitening (case study on Scarlett Whitening customer at Underprice Skincare ... -
Pengaruh Bagi Hasil, Brand Trust dan Kualitas Pelayanan terhadap Keputusan Nasabah Menggunakan Tabungan (Mudharabah) pada PT Bank Aceh Syariah KCP UIN Darussalam Kota Banda Aceh
(Universitas Sumatera Utara, 2025)The rapid economic growth at this time, of course, affects people's behavior in determining decisions to save their funds. Therefore, banks are required to always follow economic developments and trends in the needs of the ... -
Pengaruh Struktur Modal, Efisiensi Operasi, dan Pendapatan Non-Bunga Terhadap Profitabilitas Bank Bumn di Indonesia Periode 2014-2023
(Universitas Sumatera Utara, 2025)The purpose of this research is to determine and analyze the effect of Capital Structure, Operation Efficiency, and Non-Interest Income on the Profitability of State-Own Banks in Indonesia for period 2014-2023. This ... -
Pengaruh Work-Life Balance, Stres Kerja, dan Lingkungan Kerja terhadap Kualitas Kerja Perawat pada RSUP H. Adam Malik Medan
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze the influence of work-life balance, work stress and work environment on the quality of nurses' work at H. Adam Malik General Hospital, Medan. The population in this study were ... -
Pengaruh Collaboration Branding dan Gaya Hidup terhadap Keputusan Pembelian barang di Game Mobile Legends: Bang Bang dada komunitas Mobile Legends Mahasiswa Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of Collaboration Branding and lifestyle on purchasing decisions of in-game items in Mobile Legends: Bang Bang among the student community at Universitas Sumatera Utara. The ... -
Pengaruh Lingkungan Kerja dan Disiplin Kerja terhadap Kinerja Pegawai Dinas Pendidikan dan Kebudayaan Kabupaten Aceh Jaya
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze the influence of the work environment and work discipline on the performance of employees at the Aceh Jaya Regency Education Service. This research is quantitative associative ... -
Pengaruh Dining Service Quality dan Customer Experience terhadap Customer Satisfaction pada Kafe Temu Tengah USU (Studi Kasus pada Mahasiswa FISIP dan FEB USU)
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze the influence of Dining Service Quality and customer experience on customer satisfaction at Temu Tengah USU Cafe. This research is associative research and the type of data ... -
Pengaruh Price, Electronic Word Of Mouth, Lifestyle dan User Experience Terhadap Customer Loyalty Layanan Streaming Music Spotify Premium (Studi Kasus Pada Gen Z Pengguna Spotify Berlangganan)
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the effect of Price, Electronic Word Of Mouth, Lifestyle and User Experience on Customer Loyalty for Spotify Premium Music Streaming Services. This research is associative research ... -
Pengaruh Service Quality, Price dan Store Atmosphere terhadap Customer Satisfaction pada Kafe Dopamine Jcity
(Universitas Sumatera Utara, 2025)The purpose of this study is to determine and analyze the effect of service quality, price, and store atmosphere on customer satisfaction at Dopamine Café Jcity. This research is associative research, and the type of data ...