Browsing Undergraduate Theses by Keyword "Above The Line Promotion Strategy"
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Pengaruh Penerapan Strategi Promosi Above The Line dan Below The Line terhadap Keputusan Penggunaan Jasa Pengiriman pada Perusahaan Logistik Tagu Express di Medan
(2023)The purpose of this study was to determine and analyze the influence of the Promotion Strategy Above The Line and Below The Line on the Decision to Use Medan Tagu Express Delivery Services. The population in this study ...