Undergraduate Theses
Undergraduate Theses
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Pengaruh Tekanan Pekerjaan dan Semangat Kerja Terhadap Kinerja Karyawan PT Persero Belmera Medan
(Universitas Sumatera Utara, 2024)There is intense competition in the world of work, so every company tries to improve employee performance to be able to survive and even compete with its competitors. Employee performance is the result of work in terms of ... -
Pengaruh E-Word of Mouth, User Experience, dan Social Media Marketing terhadap Keputusan Pembelian pada Generasi Z Pengguna Traveloka di Kecamatan Medan Baru
(Universitas Sumatera Utara, 2024)Along with the development of the tourism industry lately, Online Travel Agent market competition will also be increasingly fierce. To increase long-term profitability, customer perspectives on E-Word of Mouth, User ... -
Pengaruh Servicescape dan Social Media Marketing Terhadap Minat Berkunjung Kembali pada Objek Wisata Pantai Indah Pandan Kabupaten Tapanuli Tengah
(Universitas Sumatera Utara, 2024)Tourism in Indonesia is currently experiencing a very rapid development and has a positive impact on economic growth. One of object that is currently developing in Central Tapanuli District is Indah Pandan beach tourism. ... -
Pengaruh Gaya Kepemimpinan Kharismatik dan Model Komunikasi Organisasi Terhadap Kinerja Pengurus Wilayah Al Washliyah Sumatera Utara
(Universitas Sumatera Utara, 2021)This study aims to determine and analyze the effect of charismatic leadership style and organization communication models on organization performance at Al Washliyah Sumatera Utara. The population in this study were all ... -
Pengaruh Orientasi Kewirausahaan dan Orientasi Pasar Terhadap Keunggulan Bersaing UMKM di Era Revolusi Industri 4.0 (Studi Kasus pada UMKM Makanan dan Minuman di E-Commerce Bhinneka.Com)
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the influence of Entrepreneurial Orientation and Market Orientation on the Competitive Advantage of MSMEs in the Era of Industrial Revolution 4.0 with a Case Study on Food and ... -
Analisis Pengaruh Pengetahuan Kewirausahaan dan Kepribadian Wirausaha Terhadap Keberhasilan UMKM Percetakan di Kecamatan Medan Baru Sumatera Utara
(Universitas Sumatera Utara, 2024)This research aims to determine the influence of entrepreneurial knowledge and entrepreneurial personality on the success of printing businesses in Medan Baru District, North Sumatra. The population in this study was 35 ... -
Analisis Pengaruh Harga, Lokasi, dan Electronic Word of Mouth (E-Wom) Terhadap Keputusan Pembelian (Studi Kasus pada Kafe Bromo Hillside, Jawa Timur)
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the influence of price, location and electronic word of mouth (E-WOM) on purchasing decisions for case studies in Bromo Hillside, East Java. This type of research is associative ... -
Pengaruh Kualitas Pelayanan dan Brand Image Terhadap Kepuasan Konsumen pada Maskapai Penerbangan Lion Air (Studi di Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the influence of service quality and brand image on consumer satisfaction at Lion Air at the Faculty of Economics and Business, University of North Sumatra. This type of research ... -
Pengaruh Experienced Regret, Risk Tolerance, Illusion of Control, dan Literasi Keuangan Terhadap Keputusan Investasi Cryptocurrency Masyarakat Milenial di Kota Medan
(2024)This research aims to determine the influence of Experience Regret, Risk Tolerance, Illusion Of Control, and Financial Literacy on cryptocurrency investment decisions among millennials in the city of Medan. This type of ... -
Pengaruh Profitabilitas, Leverage, Kepemilikan Manajerial, dan Ukuran Perusahaan Terhadap Internet Financial Reporting (IFR) pada Perusahaan Transportasi dan Logistik yang Terdaftar di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2024)The aim of this research is to determine and analyze the influence of profitability, leverage, managerial ownership, and company size on internet financial reporting (IFR) in Transportation and Logistics Companies listed ... -
Pengaruh Firm Size, Leverage, dan Growth Opportunity Terhadap Cash Holding pada Perusahaan Sub Sektor Food and Beverage yang Terdaftar di Bursa Efek Indonesia Tahun 2018-2022
(Universitas Sumatera Utara, 2024)This study aims to determine and analyze the effect of Firm Size, Leverage, Growth Opportunity on the Cash Holding in the food and beverage industry subsector listed on the Indonesia Stock Exchange for the 2018-2022 ... -
Pengaruh Intellectual Capital dan Gender Diversity Terhadap Financial Distress dengan Earning Management Sebagai Variabel Intervening pada Perusahaan Sektor Telekomunikasi yang Terdaftar di Bei Periode 2018-2022
(Universitas Sumatera Utara, 2024)This study aims to determine and analyze the effect of Intellectual Capital and Gender Diversity on Financial Distress with Earning Management as an Intervening variable in telecommunications sector companies listed on the ... -
Analisis Perbandingan Kinerja Keuangan dan Nilai Perusahaan pada Perusahaan yang Menerapkan dan Tidak Menerapkan Employee Stock Ownership Plan (Esop) Periode 2016-2020 dan Terdaftar di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2024)The purpose of this research is to compare the financial performance and company value in companies that implement ESOP with companies that don’t implement ESOP in the non-financial sector companies listed on the Indonesia ... -
Pengaruh Literasi Keuangan, Pendapatan, dan Persepsi Risiko Terhadap Keputusan Investasi pada Generasi Milenial di PT Pegadaian CP Sibolga
(Universitas Sumatera Utara, 2024)This study aims to determine and analyze the influence of Financial Literacy, Income and Risk Perception on Investment Decisions in the Millennial Generation at PT Pegadaian CP Sibolga. This study is an associative study ... -
Pengaruh Toleransi Risiko, Sosial Media, dan Literasi Keuangan Terhadap Keputusan Investasi pada Generasi Milenial Kecamatan Medan Selayang
(2024)This study aims to determine the effect of Risk Tolerance, Social Media, and Financial Literacy on Investment Decisions of the millennial generation of Medan Selayang District. This research is associative research and the ... -
Pengaruh Digital Marketing, E-Word of Mouth, dan Product Innovation Terhadap Keputusan Pembelian pada Produk Skincare Kahf
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the influence of digital marketing, eword of mouth, and product innovation on purchasing decisions regarding Kahf skincare products. This study is associative in nature and ... -
Pengaruh User Experience, E-Service Quality, dan Social Media Marketing Terhadap Loyalitas Pelanggan Layanan Streaming Digital Vidio pada Generasi Z
(Universitas Sumatera Utara, 2024)Competition is getting tougher in the digital streaming service industry. This causes digital streaming service companies to continue to innovate to increase customer loyalty, including from User Experience, E-Service ... -
Pengaruh Keberagaman Gender, Profitabilitas, Leverage dan Ukuran Perusahaan Terhadap Pengambilan Risiko pada Perusahaan Sektor Perbankan yang Terdaftar di Bursa Efek Indonesia Periode 2019-2023
(Universitas Sumatera Utara, 2024)This study aims to determine the influence of Gender Diversity, Profitability, Leverage, and Firm Size on Risk-Taking in banking sector companies listed on the Indonesia Stock Exchange from 2019 - 2023. This research is ... -
Faktor-Faktor yang Mempengaruhi Kebijakan Dividen Perusahaan Manufaktur Sektor Industri Dasar dan Kimia yang Terdaftar di Bursa Efek Indonesia Periode 2018-2022
(Universitas Sumatera Utara, 2024)This study aims to determine and analyze the effect of Current Ratio, Debt to Equity Ratio, Return on Asset, Sales Growth and Firm Size on Dividend Payout Ratio on manufacturing companies in the basic and chemical industry ... -
Pengaruh Reputasi dan Word of Mouth Terhadap Kepercayaan Pelanggan di PT ALS Medan
(2024)The aim of this research is to determine and analyze the influence of reputation and word of mouth on PT ALS Medan customer trust. The population in the research is customers using PT ALS Medan bus transportation services. ...
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