Undergraduate Theses
Undergraduate Theses
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Pengaruh Viral Marketing, Online Consumer Review dan Harga Terhadap Keputusan Pembelian Online The Originote di Platform Tiktok Shop Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2024)The skincare industry in Indonesia is experiencing growth, which has an impact on the increase in various types of skincare brands in Indonesia. These various skincare brands have developed by launching products with ... -
Pengaruh Pola Pikir Kewirausahaan, Kemandirian Pribadi dan Pengambilan Resiko terhadap Keberhasilan Pelaku Usaha Barbershop di Kotamadya Binjai
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the influence of an entrepreneurial mi ndset, personal independence, and risk taking on the success of barbershop businesses in the Municipality of Binjai. This research is ... -
Pengaruh Inovasi, Lingkungan Bisnis dan Kualitas Pelayanan terhadap Keberhasilan Usaha Kedai Kopi di Kecamatan Berastagi Kabupaten Karo Sumatera Utara
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the influence of innovation, business environment and service quality on the success of coffee shop businesses in Berastagi District. This research is associative research and ... -
Pengaruh Profitability, Firm Size, Business Risk, dan Asset Tangibility terhadap Struktur Modal pada Sektor Manufaktur di Bursa Efek Indonesia Periode 2016 - 2022
(Universitas Sumatera Utara, 2024)The Purpose of this research was to find out and to analyze the impact of Profitability, Firm Size, Business risk, and Asset Tangibility to Capital Structure on manufacturing companies in the Indonesia Stock Exchange period ... -
Pengaruh Budaya Organisasi, Komitmen Organisasi, dan Lingkungan Kerja terhadap Disiplin Kerja Pegawai Kantor Camat Merek Kabupaten Karo
(Universitas Sumatera Utara, 2024)This research aims to determine the influence of organizational culture, organizational commitment, and work environment on employee work discipline. The research was conducted using quantitative methods, using as objects ... -
Pengaruh Kualitas Produk Harga dan Promosi terhadap Keputusan Pembelian Tenun (Studi Khasus Hilwa Tenun Khas Batu Bara Provinsi Sumatera Utara)
(Universitas Sumatera Utara, 2022)The purpose of this study was to analyze product quality, price and promotion of purchasing decisions in hilwa weaving. This type of research is associative research. The population in this study are customers who have ... -
Analisis Pengaruh Pengetahuan Investasi, Kebijakan Modal Minimum, Motivasi Investasi, Persepsi Risiko Investasi dan Fasilitas Online Trading terhadap Minat Investasi Pasar Modal Studi pada Mahasiswa di Kecamatan Medan Tuntungan
(Universitas Sumatera Utara, 2024)The aim of this research is to determine and analyze the influence of investment knowledge, minimum capital policy, investment motivation, investment risk perception and online trading facilities on interest in capital ... -
Pengaruh Kepemimpinan, Motivasi, dan Lingkungan Kerja terhadap Kinerja Perusahaan pada PT PLN (Persero) Sektor Pembangkitan Belawan
(Universitas Sumatera Utara, 2024)The purpose of this research is to determine and analyze the influence of leadership, motivation and work environment on company performance. The population in this study was 292 permanent employees of PT PLN (Persero) ... -
Analisis Faktor Faktor yang Mempengaruhi Financial Distress Score pada Perusahaan Teknologi Makanan dan Minuman yang Terdaftar pada Bursa Efek Indonesia Periode 2018-2022
(Universitas Sumatera Utara, 2024)Financial distress is a stage of decline in financial conditions that occurs before the bankruptcy or liquidation phase. Many factors influence financial distress, including sales growth, profitability, leverage, firm's ... -
Pengaruh Manajemen Talenta dan Manajemen Pengetahuan terhadap Kinerja Karyawan Pada PT Astra International Tbk-Isuzu Cabang Medan
(Universitas Sumatera Utara, 2024)This study aims to test empirically the influence of Talent Management and Knowledge Management on Employee Performance at PT Astra International Tbk-Isuzu Medan Branch. This analysis uses independent variables, namely ... -
Pengaruh Kompensasi, Komitmen Organisasi dan Lingkungan Kerja terhadap Turnover Intention Tenaga Pengajar Lembaga Bimbingan Belajar Sony Sugema College di Kota Medan
(Universitas Sumatera Utara, 2024)This study aims to analyze the effect of Compensation, Organizational Commitment and Work Environment simultaneously have a significant effect on Turnover Intention of LBB SSC Medan Teaching Staff. The type of research ... -
Analisis Pengaruh Current Ratio, Debt to Equity Ratio, Total Asset Turnover, Return on Equity, dan Earning Growth terhadap Harga Saham (Studi Kasus Pada Perusahan Properti dan Real Estate yang Terdaftar di Bursa Efek Indonesia Periode 2018-2022)
(Universitas Sumatera Utara, 2024)Investment in a company is very important so that the company can finance its operational activities. The capital market is an alternative source of long-term financing for companies. Currently, the property and real estate ... -
Analisis Pengaruh Inflasi, Kurs, Sertifikat Bank Indonesia Syariah, dan Jumlah Uang Beredar Terhadap Indeks Saham Syariah Indonesia Periode 2018-2023
(Universitas Sumatera Utara, 2024)This study aims to analyze the effect of inflation, exchange rate, Bank Indonesia Sharia Certificate (SBIS), and money supply on the Indonesia Sharia Stock Index (ISSI). This study used associative research and the type ... -
Pengaruh Good Corporate Governance dan Corporate Social Responsobility Terhadap Kinerja Keuangan Perbankan yang Terdaftar di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2024)The purpose of this study was to determine the effect of institutional ownership, independent board of commissioners, audit committee, board of directors and Corporate Social Responsibility on the financial performance ... -
Pengaruh Disiplin Kerja dan Pelatihan Kerja Terhadap Kinerja Pegawai di Dinas Kebudayaan, Pemuda dan Olahraga Serta Pariwisata Kabupaten Karo
(Universitas Sumatera Utara, 2024)This research aims to determine the influence of Work Discipline and Job Training on Employee Performance in Dinas Kebudayaan, Pemuda dan Olahraga serta Pariwisata Kabupaten Karo. This research is a quantitative research ... -
Pengaruh Kesesuaian Individu-Organisasi, Keseimbangan Kehidupan Kerja, dan Kecerdasan Emosional terhadap Perilaku Kewargaan Organisasi Pegawai Kantor Pusat PDAM Tirtanadi Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2021)Organizational citizenship behavior is very necessary in all companies, especially for companies that provide public services such as PDAM TirtanadiProvinsi Sumatera Utara. Organizational citizenship behavior is an ... -
Analisis Pengaruh Kualitas Produk, Harga dan Lokasi Terhadap Keputusan Pembelian Pada Sumatra Tapanuli Coffee & Roastery
(2024)This research aims to analyze the influence of product quality, price and purchasing decisions on Sumatra Tapanuli Coffee & Roastery. This research method uses quantitative methods. The population in this research are ... -
Pengaruh Financial Knowledge, Financial Attitude, dan Hedonism Lifestyle Terhadap Financial Management Behavior Pada Kalangan Generasi Z di Kota Medan Kecamatan Medan Baru
(Universitas Sumatera Utara, 2024)The research aim to determine the influence of Financial Knowledge, Financial Attitude, and Hedonism Lifestyle on Financial Management Behavior among Z Generation in Medan City, Medan Baru District. The type of research ... -
Determinan Kualitas Pengungkapan Sustainability Report Pada Industri Basic Materials di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2024)This study aims to determine the influence of board size, board gender diversity, firm size, and institutional ownership on the quality of sustainability report disclosures in the basic materials industry listed on the ... -
Pengaruh Electronic Customer Relationship Management (E-CRM), Mobile Banking Service Quality dan Customer Satisfaction Terhadap Customer Loyalty Pengguna Aplikasi Brimo Bank BRI Kantor Cabang Medan Putri Hijau
(Universitas Sumatera Utara, 2024)This study aims to determine and analyze the effect of Electronic Customer Relationship Management, Mobile Banking Service Quality and Customer Satisfaction on Customer Loyalty of BRImo BRI application users at Putri Hijau ...