Undergraduate Theses
Undergraduate Theses
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Pengaruh Marketing Mix dan Customer Experience Terhadap Customer Satisfaction pada Fore Coffee Cabang Multatuli Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the influence of the marketing mix (product, price, place, promotion) and customer experience on customer satisfaction at Fore Coffee Multatuli Branch in Medan City. This research ... -
Pengaruh Kepuasan Kerja terhadap Kinerja Mitra Pengawas Lapangan di Kantor Badan Pusat Statistik (BPS) Kabupaten Dairi dengan Employee Engagement sebagai Variabel Intervening
(Universitas Sumatera Utara, 2025)This research aims to determine the effect of Job Satisfaction on the Performance of Field Supervisory Partners at the Dairi Regency Central Statistics Agency (BPS) Office with Employee Engagement as an Intervening Variable. ... -
Pengaruh Pengembangan Karir Dan Lingkungan Kerja Terhadap Kepuasan Kerja Karyawan Generasi Z Staf Administrasi Perusahaan Finance Di Kecamatan Medan Baru
(Universitas Sumatera Utara, 2025)In recent years, the increasing number of Generation Z employees entering the workforce has presented new challenges for companies, particularly in maintaining their job satisfaction. Many companies, including those in the ... -
Pengaruh Financial Literacy dan Penggunaan Financial Technology terhadap Kinerja Usaha dengan Financial Inclusion sebagai Variabel Mediasi pada Pelaku Usaha Mikro di Pajak USU Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of financial literacy and the use of financial technology on business performance, with financial inclusion as a mediating variable. The population of this study consists of ... -
Pengaruh Kecerdasan Emosional (EQ), Kecerdasan Intelektual (IQ), Kecerdasan Spiritual (SQ) dan Keseimbangan Kehidupan Pekerjaan (Work-Life Balance) terhadap Kinerja Pegawai pada Dinas Pekerjaan Umum dan Penataan Ruang Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2025)Employee performance in government institutions has increasingly come into focus, as various personal factors such as emotional intelligence, intellectual intelligence, spiritual intelligence, and work-life balance are ... -
Analisis Pengaruh Literasi Keuangan, Pendapatan Orang Tua, dan Lingkungan Sosial terhadap Perilaku Keuangan Mahasiswa pada Komunitas Generasi Baru Indonesia Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of financial literacy, parental income, and social environment on student financial behavior in the Generasi Baru Indonesia University of North Sumatra (GenBI USU) community. ... -
Pengaruh Kualitas Pelayanan, Harga dan Promosi Terhadap Keputusan Pembelian Burger King Ring Road di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to identify and analyze the influence of service quality, price, and promotion on purchase decisions at Burger King, Ring Road in Medan City. The research was conducted at the Burger King outlet located on ... -
Pengaruh E-Trust, Online Customer Review dan Influencer Marketing terhadap Keputusan Pembelian Produk Fashion Jiniso di Tiktokshop pada Generasi Z di Kota Binjai
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the influence of E-Trust, Online Customer Review, and Influencer Marketing on Purchase Decisions for Jiniso fashion products on Tiktokshop for Generation Z in Binjai City. This ... -
Pengaruh Pengembangan Karir, Disiplin Kerja, dan Lingkungan Kerja Terhadap Kinerja Karyawan PT. Suri Tani Pemuka Kabupaten Simalungun
(Universitas Sumatera Utara, 2025)This research aims to investigate and analyze the influence of career development, work discipline, and work environment on employees performance at PT. Suri Tani Pemuka, Simalungun Regency. Based on the phenomena found ... -
Pengaruh Kepuasan Kerja, Etika Kerja, dan Budaya Organisasi terhadap Kinerja Guru Honorer pada SMA N 1 Barumun
(Universitas Sumatera Utara, 2025)The decline in the performance of honorary teachers at SMA Negeri 1 Barumun over the past three years has become the main problem in this study. This is thought to be influenced by low job satisfaction, weak work ethics, ... -
Pengaruh Lingkungan Kerja, Kompensasi, dan Beban Kerja terhadap Produktivitas Karyawan pada CV. Putra Sihobun Jaya Kota Medan
(Universitas Sumatera Utara, 2025)The background of this research problem is that Employee Productivity at CV. Putra Sihobun Jaya in Medan City has experienced a decline and inconsistency in the year 2024. This study aims to determine and analyze the ... -
Pengaruh Promosi dan Kualitas Layanan Pendidikan terhadap Keputusan Mahasiswa Memilih Kuliah di Universitas Al-Azhar Medan
(Universitas Sumatera Utara, 2025)This study aims to identify and analyze the influence of promotion and the quality of Educational Services on students' decisions to enroll at Al-Azhar University Medan. This research is associative in nature and uses ... -
Pengaruh Keterlibatan Kerja, Budaya Organisasi, dan Motivasi Kerja Terhadap Kepuasan Kerja pada Pegawai Non-ASN Dinas Komunikasi dan Informatika Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2025)The optimization of public services in government institutions requires adequate human resource support. Dinas Komunikasi dan Informatika Provinsi Sumatera Utara, the recruitment of Non-ASN employees has been implemented ... -
Analisis Pengaruh Pengetahuan Keuangan, Sikap Keuangan, dan Kepribadian Terhadap Perilaku Manajemen Keuangan Pada UMKM Kecamatan Medan Sunggal
(Universitas Sumatera Utara, 2025)Analysis Of The Influence Of Financial Knowledge, Financial Attitude, And Personality On Financial Management Behavior Among Msmes In Medan Sunggal District This research aims to analyze the influence of financial knowledge, ... -
Pengaruh Promosi Media Sosial, Persepsi Kemudahan Penggunaan, dan Online Customer Review terhadap Minat Menggunakan Aplikasi Jmo (Jamsostek Mobile) pada Peserta Bpjs Ketenagakerjaan Medan Kota
(Universitas Sumatera Utara, 2025)This study aims to examine and analyze the influence of Social Media Promotion, Perceived Ease of Use, and Online Customer Review on the Intention to Use the JMO (Jamsostek Mobile) application among BPJS Ketenagakerjaan ... -
Pengaruh Daya Tarik Wisata, Aksesibilitas, dan Amenitas terhadap Keputusan Berkunjung Wisatawan Mancanegara ke Danau Toba Kabupaten Samosir
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the influence of tourist attractions, accessibility and amenities on the decision to visit foreign tourists to Lake Toba, Samosir Regency. This study is an associative study and the ... -
Pengaruh Penggunaan Augmented Reality dan Brand Equity terhadap Keputusan Pembelian Produk Maybelline di Platform Shopee
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the effect of the influence of using Augmented Reality and Brand Equity on Purchase Decisions for Maybelline products in the Shopee platform. This research is an associative ... -
Pengaruh Persepsi Harga, Diversifikasi Produk dan Konten Edutainment Terhadap Minat Berlangganan Ruangguru (Studi Kasus di SMAN 1 Medan)
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of price perception, product diversification, and edutainment content on students' subscription interest in Ruangguru among SMAN 1 Medan students. The global education technology ... -
Pengaruh Harga, Gaya Hidup, dan Social Media Marketing Terhadap Keputusan Pembelian Pakaian Bekas/Thrifting (Studi Kasus Konsumen Tokoyefincollection Medan)
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of price, lifestyle, and social media marketing on the purchase decision of used clothes/thrifting in consumers of the yefincollection medan store. The research method used is ... -
Pengaruh Public Transport Service Quality dan Electronic Word of Mouth terhadap Keputusan Penggunaan Jasa pada PT Antar Lintas Sumatera (Studi pada PT Antar Lintas Sumatera Trayek Medan - Padang)
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the influence of public transport service quality and electronic word of mouth on serving usage decisions at PT Antar Lintas Sumatera. This study is a quantitative associative study ...
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