Undergraduate Theses
Undergraduate Theses
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Analisis Pengaruh Intensitas Aset Tetap, Likuiditas dan Leverage Terhadap Tax Avoidance pada Perusahaan Sub Sektor Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia Periode 2018-2023
(Universitas Sumatera Utara, 2024)This study aims to determine and analyze the effect of fixed asset intensity variables, liquidity and leverage on tax avoidance. This research is an associative research using secondary data obtained from financial reports ... -
Pengaruh Social Media Marketing dan Sales Promotion Terhadap Minat Beli pada Indihome di Kota Medan
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the influence of social media marketing and sales promotion on purchasing interest at IndiHome in Medan City. This type of research is associative research and the type of data ... -
Pengaruh Kualitas Produk, Harga, dan Word of Mouth Terhadap Keputusan Pembelian Keripik Singkong pada UMKM Keripik Cap Rumah Adat Minang UD Rezeki Baru
(Universitas Sumatera Utara, 2024)Rapid developments in the business sector are creating increasingly fierce competition in the market, requiring businesses to optimize their business and find a competitive advantage. MSMEs have an important role in the ... -
Pengaruh Collateral Assets, Profitabilitas, dan Investment Opportunity Set terhadap Kebijakan Dividen pada Perusahaan Properti dan Real Estate yang Terdaftar di Bursa Efek Indonesia Periode 2019-2022
(Universitas Sumatera Utara, 2024)This study aims to determine and analyze the effect of Collateral Assets, Profitability, and Investment Opportunity Set on Dividend Policy in Property and Real Estate Companies Listed on the Indonesia Stock Exchange for ... -
Analisis Komparatif Capital Asset Pricing Model dan Arbitrage Pricing Theory dalam Memprediksi Keakuratan Return Saham pada Perusahaan Sub-Sektor Perbankan di Bursa Efek Indonesia Tahun 2018-2022
(Universitas Sumatera Utara, 2024)There are two models that investors can use to predict company stock returns, namely the Capital Asset Pricing Model (CAPM) and Arbitrage Pricing Theory (APT). There is still debate between these two models as to which ... -
Pengaruh Harga, Pembayaran Digital, dan Kualitas Layanan terhadap Keputusan Pembelian pada Konsumen Common Folks di Pos Bloc Medan
(Universitas Sumatera Utara, 2024)This study aims to determine and analyze the influence of price, digital payment, and service quality on purchase decisions on Common Folks consumers in Pos Bloc Medan. This type of research is associative research and the ... -
Pengaruh Paylater Feature, Shopping Lifestyle, dan Shopping Enjoyment Terhadap Impulse Buying Pelanggan Shopee (Studi Kasus pada Mahasiswa S1 FEB USU)
(Universitas Sumatera Utara, 2024)The purpose of this research is to determine and analyze the influence of paylater features, shopping lifestyle and shopping enjoyment simultaneously or partially on impulse buying and what variables are most dominant in ... -
Analisis Determinan Nilai Perusahaan pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Periode 2018-2022
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the influence of Profitability, Company Size, Dividend Policy and Intellectual Capital on Firm Value in Manufacturing Companies Listed on the Indonesian Stock Exchange for the ... -
Pengaruh User Experience , Kemanfaatan Pengguna dan Keamanan Transaksi terhadap Keputusan Penggunaan terhadap OVO E-Wallet (Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis di Sumatera Utara)
(Universitas Sumatera Utara, 2024)E-wallet is a form of financial technology (fintech) which is used as an alternative payment using the internet. This research aims to determine and analyze the influence of User Experience, User Benefits and Transaction ... -
Pengaruh Perceived Usefulness, Perceived Ease of Use, Dan Perceived Security Terhadap Minat Menggunakan Digital Payment Systems Pada UMKM di Kecamatan Babalan
(Universitas Sumatera Utara, 2024)This study aims to determine and analyze the effect of Perceived Usefulness, Perceived Ease of Use, and Perceived Security on Interest to using digital payment systems in MSMEs in Babalan District. This research is associative ... -
Pengaruh Perceived Organizational Support (Pos) dan Pelatihan Kerja Terhadap Kinerja Pegawai dengan Efikasi Diri Sebagai Variabel Intervening pada Pegawai Bidang Akuntansi dan Keuangan PPTN III
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the influence of perceived organizational support and job training on employee performance with selfefficacy as an intervening variable. This type of research is associative ... -
Pengaruh Literasi Keuangan, Payment Gateway, Peer to Peer Lending Terhadap Kinerja UMKM Kecamatan Medan Baru
(Universitas Sumatera Utara, 2024)Indonesia has the potential for a large and strong national economic base because the number of small and medium businesses, especially micro businesses, is very large and has a high labor absorption capacity. In order for ... -
Pengaruh Kualitas Produk, Social Media Marketing Instagram, dan Store Atmosphere Terhadap Keputusan Pembelian Pelanggan Garage Coffee Space
(Universitas Sumatera Utara, 2024)This study aims to determine and analyze the effect of product quality, social media marketing Instagram, and store atmosphere on customer purchase decision at Garage Coffee Space. This study is an associative research ... -
Analisis Pengaruh Corporate Social Responsibility dan Good Corporate Governance Terhadap Nilai Perusahaan Pertambangan Minyak dan Gas yang Terdaftar di Bursa Efek Indonesia Periode 2018 – 2022
(Universitas Sumatera Utara, 2024)This study aims to determine and analyze the influence of Corporate Social Responsibility and Good Corporate Governance on the Firm Value of oil and gas mining companies listed on the Indonesian Stock Exchange from the ... -
Pengaruh Disiplin Kerja dan Stres Kerja Terhadap Kinerja Pegawai pada Badan Kepegawaian Daerah Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2024)This study aims to determine and analyze the effect of Work Discipline and Work Stress on the Employee Performance at the Regional Staffing Agency of Sumatera Utara Province. The research is an associative research and the ... -
Pengaruh Persepsi Kemudahan Penggunaan, Manfaat, dan Keamanan Terhadap Minat Menggunakan Aplikasi Dana (Studi Kasus Pada Pelanggan di Gerai Mixue Jl. Dr. Mansyur Medan)
(Universitas Sumatera Utara, 2024)This study aims to determine and analyze the effect of perceived ease of use, usefulness, and security on intention to use the DANA application at Mixue branch JL. Dr. Mansyur in Medan City, Indonesia. This research is ... -
Pengaruh Dinex Service Quality dan Lokasi Terhadap Customer Satisfaction Es Teler 77 Manhattan Times Square Medan
(Universitas Sumatera Utara, 2024)This study aims to determine and analyze the effect of DinEX Service Quality and Location on Customer Satisfaction Es Teler 77 Manhattan Times Square Medan. The population in this study were consumers of Es Teler 77 ... -
Pengaruh Iklan Sosial Media, Brand Ambassador dan Brand Image Terhadap Minat Beli Ulang Starbucks (Studi Kasus pada Konsumen Gen Z Starbucks di Kota Medan)
(Universitas Sumatera Utara, 2024)Marketing strategies such as effective use of social media advertising, the presence of relevant brand ambassadors, and building a positive brand image can increase consumer repurchase interest in Starbucks. However, ... -
Pengaruh Brand Image, Brand Trust, dan Kualitas Produk terhadap Kepuasan Konsumen UMKM Sagu Ambon Asnah
(Universitas Sumatera Utara, 2024)This study aims to determine the effect of Brand Image, Brand Trust, and Product Quality on consumer satisfaction of UMKM Sago Ambon Asnah. This research is associative research and the type of data used is quantitative ... -
Analisis Perbandingan Metode Capital Asset Pricing Model (CAPM) untuk Menentukan Pilihan Investasi Saham Perusahaan Perbankan dan Perusahaan Asuransi di Bursa Efek Indonesia Periode 2016 – 2020
(Universitas Sumatera Utara, 2022)The purpose of this research is to determine and analyze the comparison of the Capital Asset Pricing Model (CAPM) method for determining investment options in shares of banking companies and insurance companies on the ...
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