Undergraduate Theses
Undergraduate Theses
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Pengaruh Social Media Marketing dan Electronic Word of Mouth terhadap Keputusan Pembelian Produk (Studi Kasus pada Maga Coffee di Kecamatan Medan Amplas)
(Universitas Sumatera Utara, 2024)This study aims to analyze the effect of internal Social Media Marketing, and Electronic Word of Mouth On Decision Buying. This type of research is associative research. The type of data used is primary data. The population ... -
Pengaruh Current Ratio, Return on Asset, Return on Equity, Price Earning Ratio, dan Earning Per Share terhadap Harga Saham Perusahaan Pertambangan yang Terdaftar di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2019)This study aims to determine the effect of Current Ratio, Return on Assets, Return on Equity, Price Earning Ratio, and Earning Per Share on Stock Prices of Mining companies listed on the Indonesia Stock Exchange. This ... -
Pengaruh Pelatihan dan Insentif Terhadap Kepuasan Kerja Pegawai di Rumah Sakit Umum Daerah (RSUD) Tanjung Pura
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of job training and incentives received by employees of the Regional General Hospital (RSUD) Tanjung Pura on job satisfaction. The study employs a quantitative method with a ... -
Pengaruh Servicescape dan Social Media Marketing terhadap Keputusan Menginap Pelanggan di Zeqin Hotel Sidebuk-Debuk.
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of servicescape and social media marketing on customer stay decisions at Zeqin Hotel. The research method used is a quantitative approach by distributing questionnaires to 95 ... -
Pengaruh Harga, Brand Image dan Electronic Word Of Mouth Terhadap Minat Beli Layanan Premium pada Aplikasi Streaming Video Netflix pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)The purpose of this study was to determine and analyze the effect of Price, Brand Image and Price on Purchase Interest in premium services on the Netflix video streaming application for Students of the Faculty of Economics ... -
Analisis Pengaruh Pengetahuan Investasi, Risk Perception dan Return Perception terhadap Minat Investasi di Pasar Modal Studi pada Mahasiswa S-1 Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2024)The aim of this research is to determine and analyze the influence of investment knowledge, risk perception and return perception on capital market investment interest in undergraduate students at the Faculty of Economics ... -
Pengaruh Servicescape dan Kualitas Produk terhadap Loyalitas Konsumen Durian Ucok Tanjung di Kota Medan
(Universitas Sumatera Utara, 2025)This research aims to analyze the influence of Servicescape and Product Quality on Consumer Loyalty at Ucok Durian Tanjung. The research method used is quantitative with multiple linear regression analysis techniques. Data ... -
Pengaruh Investor Sentimen dan Kinerja Keuangan Perusahaan terhadap Harga Saham (Studi Kasus pada Sektor Perusahaan Teknologi yang Terdaftar di BEI Periode 2019-2023)
(Universitas Sumatera Utara, 2025)This study analyzes the influence of investor sentiment and financial performance on stock prices in technology sector companies listed on the Indonesia Stock Exchange (IDX) for the 2019–2023 period. The independent variables ... -
Pengaruh Store Atmosphere, Harga, dan Kualitas Pelayanan terhadap Kepuasan Pelanggan di Cafe Sosmed Medan (Studi Kasus pada Pelanggan Cafe Sosmed di Medan)
(Universitas Sumatera Utara, 2021)The growing culinary business in Medan, which requires business owners to continue to improvise in order to keep their business running. As has been done by a company that creates a place to eat that serves food that can ... -
Pengaruh Mobile Service Quality (M-S-Qual), Customer Trust, dan Price Terhadap Customer Satisfaction Jasa Transportasi Online Grabbike (Studi Kasus pada Mahasiswa S-1 Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2025)This study aims to examine and analyze the influence of mobile service quality (M-S-Qual), customer trust, and price on customer satisfaction in GrabBike’s online transportation services. This research is an associative ... -
Pengaruh Artificial Intelligence Marketing Efforts terhadap Brand Preference dengan Mediasi Brand Experience pada Pengguna Grabbike di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of artificial intelligence marketing efforts on brand preference, with brand experience as a mediating variable among GrabBike service users in the city of Medan. The study employs ... -
Pengaruh Quickserv, Service Experience, dan Customer Engagement terhadap Loyalitas Pelanggan Starbucks Deli Park Medan
(Universitas Sumatera Utara, 2024)This research was conducted on Starbucks Deli Park Medan customers. This research aims to determine and analyze the influence of quickserv, service experience and customer engagement on customer loyalty at Starbucks Deli ... -
Analisis Pengaruh Altman Z-Score dan Good Corporate Governance terhadap Indikasi Tax Avoidance pada Perusahaan Non-Keuangan yang Terdaftar di Jakarta Islamic Index Bursa Efek Indonesia
(Universitas Sumatera Utara, 2024)This study aims to analyze the effect of Altman Z-Score and Good Corporate Governance on indications of Tax Avoidance in non-financial companies listed on the Jakarta Islamic Index of the Indonesia Stock Exchange. Good ... -
Pengaruh Harga, Kualitas Pelayanan, dan Kepercayaan Terhadap Kepuasan Pelanggan Toko Online Lazada (Studi Kasus Pada Mahasiswa Manajemen Universitas Labuhanbatu Rantau Prapat)
(Universitas Sumatera Utara, 2022)This study aims to determine the effect of Price, Service Quality and Trust on Customer Satisfaction on management students of Labuhan Batu Rantau Prapat University. This research is an associative research and the types ... -
Pengaruh Brand Image, Word of Mouth, dan Fasilitas terhadap Keputusan Orang Tua Memilih Sekolah Dasar Swasta Budi Murni 2 di Perumnas Simalingkar Medan
(Universitas Sumatera Utara, 2025)This research aims to test and analyze the effect of brand image, word of mouth, and facilities on parents' decisions to choose private primary school budi murni 2 in perumnas simalingkar medan. Data collection was carried ... -
Pengaruh Brand Trust, Service Quality Dan Persepsi Nilai Terhadap Customer Loyalty Pada Sicepat Ekspress Di Kota Medan
(Universitas Sumatera Utara, 2025)The objective of this study is to ascertain the impact of brand trust, service quality, and perceived value on customer loyalty at SiCepat Ekspress in Medan City.This research employs an associative research approach, ... -
Pengaruh Locus of Control dan Self Efficacy terhadap Minat Berwirausaha Mitra Driver Gojek di Kecamatan Medan Baru
(Universitas Sumatera Utara, 2025)This study aims to find out and analyze the influence of Locus of Control and Self Efficacy on the Entrepreneurial Interest of Gojek driver partners operating in Medan Baru District. The population in this study is Gojek ... -
Pengaruh Kepemilikan Manajerial, Likuiditas, Profitabilitas, Struktur Aset dan Ukuran Perusahaan terhadap Kebijakan Hutang pada Perusahaan PT Garuda Indonesia Persero Tbk periode 2011-2021
(Universitas Sumatera Utara, 2025)This research aims to analyze and determine the influence of managerial ownership, liquidity, profitability, asset structure and company size on debt policy at the company PT Garuda Indonesia Persero Tbk for the 2011-2021 ... -
Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Pelanggan pada Alfamart Jamin Ginting (Studi Kasus pada Mahasiswa Asrama Putri USU)
(Universitas Sumatera Utara, 2024)Retail business was present in Indonesia in the 1960s. Although in the retail business world it has developed in big cities in the United States since the 1860s. In Indonesia itself, the first retail store appeared on April ... -
Analisis Pengaruh Current Ratio, Working Capital to Total Asset, Debt to Equity Ratio, Return on Asset, Net Profit Margin, Total Assets Turnover dan Inventory Turnover Terhadap Pertumbuhan Laba Pada Perusahaan Food & Beverage Yang Terdaftar di Bursa Efek Indonesia Periode 2019–2023
(Universitas Sumatera Utara, 2025)The aim of this research is to determine and analyze the influence of current ratio, working capital to total asset, debt to equity ratio, return on asset, net profit margin, total assets turnover and inventory turnover ...
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