Undergraduate Theses
Undergraduate Theses
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Pengaruh Social Media Marketing dan Servicescape terhadap Keputusan Pembelian Konsumen Hazza Coffee Medan
(Universitas Sumatera Utara, 2024)This study aims to determine and analyze Social Media Marketing and Servicescape on consumer purchasing decisions for Hazza Coffee Medan. The population of this study is the people of Medan City who make purchasing decisions ... -
Analisis Efficiency Perbankan Syariah di Indonesia dengan Metode Stochastic Frontier Analysis Periode 2014-2019
(Universitas Sumatera Utara, 2021)Islamic Banking Industry in Indonesia had growth rapidly, it cause futher improvement of quality, beside of increase number of islamic banking quantity. Ensuring quality was important for islamic bank because its operate ... -
Pengaruh Brand Image dan Store Atmosphere Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan pada Cafe Hidden Place Medan
(Universitas Sumatera Utara, 2020)The purpose of this research is to determine and analyze the influence of brand image and store atmosphere on customer loyalty through customer satisfaction at Café Hidden Place. This research is a type of descriptive ... -
Analisis Pengaruh Pengalaman Keuangan, Tingkat Pendapatan, dan Tingkat Pendidikan Terhadap Perilaku Keuangan Keluarga di Kecamatan Medan Johor
(Universitas Sumatera Utara, 2024)This study aims to determine and analyze the effect of financial experience, income level, and education level on family financial behavior in Medan Johor District. The population in this study were all heads of families ... -
Pengaruh Pengembangan Karir, Kompensasi dan Disiplin Kerja terhadap Organizational Citizenship Behavior (Studi Kasus pada PT. Novell Pharmaceutical Laboratories Medan)
(Universitas Sumatera Utara, 2024)This research aims to determine the influence of career development, compensation and work discipline on PT's Organizational Citizenship Behavior. Novel Pharmaceutical Laboratories Medan. The population in this study was ... -
Pengaruh Work Life Balance, Human Relation, dan Lingkungan Kerja Fisik terhadap Kinerja Pada CV. Indoscots Baby Utama Bandung
(Universitas Sumatera Utara, 2024)The purpose of this research is to determine and analyze the influence of Work Life Balance, Human Relations, and Physical Work Environment on Performance at CV. Indoscots Baby Utama Bandung either partially or simultaneously. ... -
Analisis Pengaruh Profitabilitas, Likuiditas, Leverage, Struktur Kepemilikan dan Corporate Governance terhadap Kebijakan Dividen pada Perusahaan Terindeks IDXHIDIV20 Tahun 2019–2022
(Universitas Sumatera Utara, 2024)This research aims to determine the influence of profitability, liquidity, leverage, ownership structure and corporate governance on dividend policy in IDXHIDIV20 indexed companies. This research design is quantitative ... -
Analisis Pengaruh Rasio Keuangan Early Warning System terhadap Harga Saham pada Perusahaan Sub-Sektor Asuransi yang Terdaftar di Bursa Efek Indonesia Periode 2018-2022
(Universitas Sumatera Utara, 2024)The aim of this research is to determine and analyze the influence of the Early Warning System financial ratios on the share prices of insurance sub-sector companies listed on the Indonesia Stock Exchange for the 2018-2022 ... -
Pengaruh Literasi Keuangan, Kepribadian, Financial Self Efficacy, dan Fintech Payment terhadap Perilaku Keuangan Mahasiswa di Kecamatan Medan Selayang Kota Medan
(Universitas Sumatera Utara, 2024)The aim of this research is to determine the influence of financial literacy, personality, financial self efficacy and fintech payments on student financial behavior in Medan Selayang District, Medan City. This type of ... -
Pengaruh Kelengkapan Produk, Kualitas Pelayanan, dan Servicescape terhadap Minat Beli Ulang Konsumen (Studi Kasus pada Toko Kosmetik Underprice Skincare Medan)
(Universitas Sumatera Utara, 2024)The purpose of this study was to determine and analyze the effect of Product Completeness, Service Quality, and Servicescape on Consumer Repurchase Interest. The cosmetics industry has received more attention from the ... -
Pengaruh Stres Kerja, Konflik Pekerjaan-Keluarga, dan Keseimbangan Pekerjaan-Kehidupan terhadap Kinerja Karyawan pada Bank BTN KC Medan
(Universitas Sumatera Utara, 2024)Employee performance greatly influences the sustainability of a company, especially in the BUMN sector, one of which is in the financial and banking sectors. This research aims to determine and analyze the influence of Job ... -
Pengaruh Pengetahuan Investasi, Literasi Keuangan dan Toleransi Risiko terhadap Minat Berinvestasi di Aplikasi Bibit (Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2024)The aim of this research is to find out and analyze whether investment knowledge, financial literacy and risk tolerance influence interest in investing in Bibit applications (case study: students at the Faculty of Economics ... -
Pengaruh Word of Mouth, Brand Image, dan Pengetahuan Pasien terhadap Keputusan Operasi Katarak di Rumah Sakit Mata Siantar
(Universitas Sumatera Utara, 2024)Mouth, Brand Image, and Product Knowledge on patient decisions. The population in the study were Siantar Eye Hospital patients. The sample used in this research was 87 respondents. The data collection technique in this ... -
Analisis Strategi Social Media Marketing 4C dalam Meningkatkan Brand Awareness (Studi Kasus Bisnis Fashion Baebee Joy)
(Universitas Sumatera Utara, 2024)This research aims to find out and analyse the 4C social media marketing strategy in increasing brand awareness in the case study of Baebee Joy's fahion business located in Bogor. This research uses design thinking method ... -
Pengaruh Green Marketing, Distribution Channel, dan Brand Image terhadap Purchase Decision Air Mineral Aqua (Studi Kasus pada Masyarakat di Kecamatan Medan Baru)
(Universitas Sumatera Utara, 2024)This research aims to determine how much influence green marketing, distribution channel, and brand image have both partially and simultaneously on purchase decision of Aqua mineral water in Medan Baru District. This ... -
Pengaruh Social Media Marketing, Celebrity Endorser, dan Kualitas Produk terhadap Keputusan Pembelian Konsumen pada Toko Roti Ketawa Siantar Waka Waka di Kota Pematangsiantar
(Universitas Sumatera Utara, 2024)Along with developments in the times that influence consumers' desires and needs, currently bread is starting to be popular at all levels of society, making business opportunities for this industry increasingly growing in ... -
Pengaruh Free Cash Flow, Sales Growth, Return on Asset dan Investment Opportunity Set terhadap Kebijakan Dividen pada Perusahaan Sektor Basic Material yang Terdaftar di Bursa Efek Indonesia Periode 2018-2022
(Universitas Sumatera Utara, 2024)This study aims to determine and analyze the effect of free cash flow, sales growth, return on asset, and investment opportunity set on dividend payout ratio in basic materials sector companies listed on the Indonesia Stock ... -
Analisis Faktor-Faktor yang Mempengaruhi Minat Penggunaan Ulang Uang Elektronik pada Mahasiswa S1 Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara (Studi Kasus Penggunaan Aplikasi Dana)
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the influence of perceived ease of use, perceived usefulness, perceived security, and social influence on interest in reusing electronic money among undergraduate students at ... -
Pengaruh Pengalaman Pengguna, Inovasi Produk dan Diferensiasi Produk terhadap Kepuasan Pengguna Aplikasi Kakao Webtoon pada Komunitas Dunia Anime 3
(Universitas Sumatera Utara, 2024)The purpose of this study was to determine and analyze the effect of user experience, product innovation and product differentiation on user satisfaction of the Kakao Webtoon application in the Dunia Anime 3 community. ... -
Analisis Faktor-Faktor yang Mempengaruhi Probabilitas Financial Distress pada Perusahaan Sektor Teknologi yang Terdaftar di Bursa Efek Indonesia Periode 2020-2022
(Universitas Sumatera Utara, 2024)This study aims to determine and analyze the effect of liquidity, leverage, profitability, company size, and activity ratio to financial distress probability on technology sector companies listed on the Indonesia Stock ...
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