Undergraduate Theses
Undergraduate Theses
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Analisis Pengaruh Kualitas Pelayanan, Harga, dan Lokasi terhadap Keputusan Pelanggan Bengkel Mobil Speedline Auto Maxpro Medan
(Universitas Sumatera Utara, 2024)This study aims to analyze the influence of service quality, price, and location on customer satisfaction at Speedline auto maxpro workshop in Medan. This type of research is associative with a quantitative approach. The ... -
Pengaruh Human Capital, Adversity Quotient dan Social Media Marketing Terhadap Keberhasilan Usaha Pada Coffee Shop di Medan Selayang
(Universitas Sumatera Utara, 2024)The purpose of this study is to determine the influence of Human Capital, Adversity Quotient, and Social Media Marketing on the success of coffee shop businesses in Medan Selayang. This research is associative in nature ... -
Pengaruh Orientasi Kewirausahaan dan Social Media Marketing Terhadap Keberhasilan Usaha pada Coffee Shop di Kecamatan Medan Selayang
(Universitas Sumatera Utara, 2024)The development of the coffee shop business in the city of Medan is dominated by young people who are considered to be the millennial generation. The facilities provided by the cafe in the form of free WiFi and a unique ... -
Analisis Innovation Capability dan Social Media Marketing Terhadap Kinerja Usaha Mikro Kecil dan Menengah (UMKM) Kuliner di Kecamatan Medan Sunggal
(Universitas Sumatera Utara, 2024)The aim of this research is to analyze the influence of Innovation Capability and Social Media Marketing on the performance of culinary MSMEs in Medan Sunggal District. This type of research is associative research with a ... -
Pengaruh Harga, Social Media Marketing, dan Celebrity Endorser Terhadap Keputusan Pembelian pada 3 Second Ruko Medan
(Universitas Sumatera Utara, 2024)This research aims to analyze the influence of price, social media marketing, and celebrity endorsers on purchase decisions at 3 Second Ruko Medan. This type of research is associative with a quantitative approach. The ... -
Pengaruh Inovasi Produk dan Harga terhadap Keunggulan Bersaing pada Deni Catering di Kota Medan
(Universitas Sumatera Utara, 2024)This research aims to determine the effect of product and price innovation on Deni Catering's competitive advantage. This type of research is quantitative research. The type of data used in this research is primary data ... -
Pengaruh Influencer Marketing, Electronic Word of Mouth dan Harga terhadap Keputusan Pembelian Scarlett Whitening (Studi Pada Konsumen Scarlett Whitening di Underprice Skincare Cabang Jamin Ginting Kota Medan)
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the effect of influencer marketing, electronic word of mouth and price on purchase decision of Scarlett Whitening (case study on Scarlett Whitening customer at Underprice Skincare ... -
Pengaruh Penggunaan Media Sosial terhadap Profitabilitas pada Industri Perbankan yang Terdaftar di Bursa Efek Indonesia Periode 2016-2020
(Universitas Sumatera Utara, 2021)Profit is often a measure of company performance, where when the company has high profits it can be concluded that the company's performance is good and vice versa. Profitability measures are used to measure the company's ... -
Pengaruh Financial Literacy, Perceived Ease of Use, Perceived Usefullness dan Trust terhadap Keputusan Menggunakan BRImo (Studi Kasus Generasi Milenial Pengguna Aplikasi BRImo di Helvetia Tengah)
(Universitas Sumatera Utara, 2025)This study aims to identify and analyze the influence of financial literacy, perceived ease of use, perceived usefullness and trust on the decision to use BRImo. Technological innovation in the banking sector demands that ... -
Pengaruh Servicescape dan Customer Experience terhadap Customer Satisfaction di Seis Cafe & Public Space Medan
(Universitas Sumatera Utara, 2024)This research was conducted at Seis Cafe & Public Space Medan. The study aimed to determine and analyze the influence of servicescape and customer experience on customer satisfaction at Seis Cafe & Public Space Medan. ... -
Pengaruh Kepemilikan Institusional, Leverage, dan Likuiditas terhadap Effective Tax Rate pada Perusahaan Properti dan Real Estate yang Terdaftar di Bursa Efek Indonesia Periode 2018 – 2022
(Universitas Sumatera Utara, 2025)This study aims to examine the effect of institutional ownership, leverage, and liquidity on effective tax rate in property and real estate companies. The population in this study are property and real estate companies ... -
Pengaruh Variasi Produk, Kualitas Produk dan Harga terhadap Keputusan Pembelian Aksesoris Wanita di MR.DIY Plaza Medan Fair
(Universitas Sumatera Utara, 2025)This research was conducted to determine the effect of product variety, product quality and price on purchasing decisions for women's accessories at MR.DIY Plaza Medan Fair. This study aimed to determine and analyze how ... -
Pengaruh Persepsi Harga, Atribut Produk Wisata dan Sosial Media Marketing Terhadap Keputusan Berkunjung di Pantai Kenangan Tigaras
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze the influence of price perceptions, tourism product attributes and social media marketing on the decision to visit Kenangan Beach Tigaras. This research is associative research ... -
Pengaruh Keseimbangan Kehidupan-Kerja (Work-Life Balance), Komunikasi Interpersonal, dan Efikasi Diri (Self-Efficacy) Terhadap Kepuasan Kerja Guru Wanita Di SMA Negeri 1 Pangururan Kabupaten Samosir
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of Work-Life Balance, Interpersonal Communication, and Self-Efficacy Towards Work Satisfaction of Female Teachers at SMA Negeri 1 Pangururan Kabupaten Samosir. This research is an ... -
Pengaruh Perputaran Kas, Perputaran Piutang, Perputaran Persediaan dan Pertumbuhan Penjualan terhadap Profitabilitas pada Perusahaan Sub Sektor Food and Beverages yang Terdaftar di Bursa Efek Indonesia Periode 2018-2022
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the effect of cash turnover, receivables turnover, inventory turnover, and sales growth on profitability in food and beverages sub-sector companies listed on the Indonesia Stock ... -
Analisis Pengaruh Budaya Keuangan dan Inklusi Keuangan Terhadap Kinerja Keuangan UMKM Sektor Perdagangan di Kecamatan Langsa Baro
(Universitas Sumatera Utara, 2024)Financial performance is a measure used to assess the effectiveness of financial resource management in achieving business objectives. MSMEs play a crucial role in the local economy but often experience a decline in financial ... -
Pengaruh Kualitas Pelayanan, Harga, dan Keamanan terhadap Minat Menggunakan Ulang Jasa Transportasi Online Indrive di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the influence of service quality, price and safety on interest in reusing indrive online transportation services in the city of Medan. This research is a type of associative research ... -
Pengaruh Penggunaan E–Wallet, Flash Sale, dan Literasi Keuangan terhadap Perilaku Konsumtif pada Pembelian Produk Virtual dalam Game Online Mobile Legends (Studi Kasus pada Generasi Z Pemain Mobile Legends)
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the effect of using e–wallets, flash sales, and financial literacy on consumptive behavior in purchasing virtual products in the Mobile Legends online game. Along with the increasing ... -
Pengaruh Green Marketing, Citra Merek, dan Kualitas Produk Terhadap Keputusan Pembelian Pada Produk Skincare Avoskin (Studi Kasus Pada Konsumen di Store Underprice Jamin Ginting Medan)
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze the influence of green marketing, brand image and product quality on purchasing decisions for Avoskin skincare products. This research is associative research and the type of ... -
Pengaruh Brand Image, Product Quality dan Product Innovation terhadap Keputusan Pembelian Produk BB Cream Wardah (Studi Kasus Konsumen Matahari Departement Store Medan)
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze the influence of brand image, product quality, and product innovation on purchasing decisions for Wardah BB Cream products. This research is associative, and the type of data ...
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