Undergraduate Theses
Undergraduate Theses
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Pengaruh Academic Achievement, Locus of Control, dan Self Efficacy terhadap Kematangan Karier pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2024)This study aims to determine the effect of Academic Achievement, Centre of Control, and Self-Efficacy on Career Maturity in students at the Faculty of Economics and Business, Universitas Sumatera Utara. This research is ... -
Pengaruh Social Media Marketing, Electronic Word of Mouth (E-Wom) dan Harga Terhadap Keputusan Pembelian pada Underprice Skincare Medan
(Universitas Sumatera Utara, 2024)Underprice Skincare is a business that operates in the field of selling affordable and quality skin care products located in the Medan area, North Sumatra. Over the last 6 months, the number of Underprice Skincare consumers ... -
Pengaruh Mobile Banking, Kualitas Aset, Efisiensi Operasional, Likuditas dan Ukuran Perusahaan Terhadap Kinerja Keuangan Sektor Perbankan yang Terdaftar di Bursa Efek Indonesia Periode 2018-2022
(Universitas Sumatera Utara, 2024)This study aims to determine the effect of Mobile Banking, Asset Quality, Operational Efficiency, Liquidity, and Company Size on the Financial Performance of banks listed on the Indonesia Stock Exchange. Mobile Banking ... -
Pengaruh Lingkungan Kerja, Efikasi Diri, dan Disiplin Kerja terhadap Kinerja Pegawai Non-ASN Dinas Pendidikan Kabupaten Langkat
(Universitas Sumatera Utara, 2024)A government organization is required to prioritize the quality of service to the community through increased effectiveness, efficiency, professionalism, and government accountability. In realizing this, both ASN employees ... -
Kinerja Kepemimpinan Transformasional dan Keterlibatan Karyawan di Era Digital pada PTPN 4 Regional 1 Medan
(Universitas Sumatera Utara, 2024)This study aims to determine the performance of transformational leadership and employee engagement in the digital era at PTPN 4 Regional I Medan. This type of research is descriptive using a quantitative approach with a ... -
Pengaruh Beban Kerja, Servant Leadership, dan Suksesi Kepemimpinan terhadap Kinerja Karyawan PT Perkebunan Nusantara (Studi Kasus PTPN 4 Kota Medan)
(Universitas Sumatera Utara, 2025)This research aims to determine the influence of Workload, Servant Leadership, and leadership succession on the performance of PT Perkebunan Nusantara 4 employees. This research is associative research and the type of data ... -
Pengaruh Beban Kerja dan Kejenuhan Kerja terhadap Turnover Intention dengan Stres Kerja sebagai Variabel Intervening pada Perawat Rumah Sakit Mitra Sejati Medan
(Universitas Sumatera Utara, 2022)Nurses who decide to do turnover is a serious problem for hospitals. Hospitals need to know what factors influence nurses so that they intend to leave the hospital to be able to prevent this from happening. This study aims ... -
Pengaruh Atribut Produk, Harga, dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Produk Daihatsu Sigra (Studi pada PT. Daya Adicipta Wihaya Medan)
(Universitas Sumatera Utara, 2024)This research aims to determine the influence of product attributes, price and service quality on customer satisfaction for Daihatsu Sigra products (Study at PT. Daya Adicipta Wihaya Medan). This research is associative ... -
Pengaruh Kualitas Pelayanan, Harga, dan Fasilitas terhadap Kepuasan Pelanggan (Studi Kasus pada Bus Trans Metro Deli Rute Lapangan Merdeka – Tuntungan)
(Universitas Sumatera Utara, 2024)This research aims to analyze the influence of service quality, price, and facilities on customer satisfaction on the Trans Metro Deli Bus Route from Merdeka Field to Tuntungan. This research is of an associative type with ... -
Analisis Perbedaan Keakuratan Sinyal Jual Beli Saham Sebelum dan Sesudah Menggunaan Indikator Teknikal Moving Average 50 dan Relative Strength Index 21
(Universitas Sumatera Utara, 2024)This study aims to determine the difference in accuracy before and after using the Moving Average 50 and Relative Strength Index 21 in determining sell or buy signals in the trading of the Indonesian sharia stock index in ... -
Evaluasi dan Pengestimasian Biaya Service Bengkel dengan Metode Time Driven Activity Based Costing (Studi Kasus pada Bengkel Parrona Jaya Motor)
(Universitas Sumatera Utara, 2024)This qualitative case study research aims to illuminate activities, costs and provide valuable insights for the management of Parrona Jaya Motor Workshop through the implementation of cost calculation using the Time Driven ... -
Pengaruh Personal Branding, Brand Image dan Digital Marketing terhadap Keputusan Pembelian Produk Scarlett Whitening pada Mahasiswa Universitas Sumatera Utara
(Universitas Sumatera Utara, 2024)The transformation from traditional marketing to digital marketing is a complex phenomenon that changes the dynamics of the industry. Companies must adopt online-based marketing strategies to remain competitive. In the ... -
Pengaruh Penerapan Gamifikasi Shopee terhadap Loyalitas Pelanggan Bagi Pengguna Shopee di Kecamatan Medan Baru dengan Keterlibatan Pelanggan sebagai Variabel Intervening
(Universitas Sumatera Utara, 2024)This study aims to determine the effect of the gamification strategy that has been implemented by Shopee through Shopee Games on customer loyalty with the customer engagement variabel as the intervening variable. The data ... -
Pengaruh Perceived Ease of Use, Perceived Usefulness, Perceived Security, dan Ketersediaan Fitur terhadap Behavioral Intention to Use Pengguna Aplikasi BNI Mobile Banking pada Mahasiswa S-1 FEB USU
(Universitas Sumatera Utara, 2024)This study aims to determine the significant influence of perceived ease of use, perceived usefulness, perceived security, and feature availability on the behavioral intention to use the BNI Mobile Banking application ... -
Pengaruh Lingkungan Kerja, Stres Kerja, dan Disiplin Kerja terhadap Kinerja Karyawan pada Bank Sumut Cabang Iskandar Muda
(Universitas Sumatera Utara, 2024)Bank Sumut is a Regional-Owned Enterprise (BUMD) of North Sumatra that serves as a flagship bank to assist and drive economic growth and regional development in all sectors, as well as a source of regional income to improve ... -
Pengaruh Kualitas Pelayanan, Harga dan Lokasi terhadap Loyalitas Konsumen Pondok Bakso Dian Panca
(Universitas Sumatera Utara, 2024)There is a cycle of ups and downs in the number of consumers every year. This research aims to determine and analyze the influence of service quality, price and location on consumer loyalty at Pondok Bakso Dian Panca. This ... -
Pengaruh Kualitas Pelayanan, Kualitas Produk dan Harga terhadap Kepuasan Pelanggan (Studi Kasus pada Konsumen di Drop. Coffee Medan)
(Universitas Sumatera Utara, 2024)The development of the coffee shop business in Indonesia has been noticed by many entrepreneurs in various circles, especially in the city of Medan. The development of the coffee shop seems to be growing rapidly in the ... -
Analisis Pengaruh Innovation Capability, Digital Competence, dan Digital Transformation terhadap Kinerja UKM Kuliner di Kota Medan melalui Self-Directed Learning
(Universitas Sumatera Utara, 2025)The global economic crises and the Covid-19 pandemic have significantly impacted the culinary SME sector in Medan, as evidenced by a decline in the number of business units from 12,500 (2021) to 12,226 (2023) and an increase ... -
Pengaruh Pemasaran Media Sosial, Citra Merek dan Keterlibatan Konsumen Terhadap Minat Beli Ulang Konsumen Hidden Place Medan
(2024)This research aims to determine and analyze the influence of social media marketing, brand image, and consumer involvement on Hidden Place Medan consumers' repurchase interest. This research is associative research and the ... -
Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Pelanggan Membeli Tiket Pesawat Secara Online di Situs Traveloka di Kecamatan Medan Marelan
(Universitas Sumatera Utara, 2024)This study aims to determine and analyze the influence of service quality and price on customer satisfaction when buying flight tickets online on the Traveloka site in Medan City. The population in the research is consumers ...
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