Undergraduate Theses
Undergraduate Theses
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Pengaruh Perputaran Persediaan, Perputaran Piutang, Perputaran Kas, Debt To Equity Ratio, dan Nilai Tukar terhadap Profitablitas pada Perusahaan Subsektor Farmasi yang Terdaftar di Bursa Efek Indonesia Periode 2018-2022
(Universitas Sumatera Utara, 2023)This study aims to analyze and determine the effect of inventory turnover, account receivable turnover, cash turnover, debt to equity ratio, and exchange rate on profitability in pharmaceutical subsector companies listed ... -
Analisis Pengaruh Literasi Keuangan, Digital Literasi, dan Financial Self-Efficacy terhadap Risky Credit Behaviour dalam Penggunaan Paylater pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2024)This research aims to find empirical evidence on whether financial literacy, digital literacy, and financial self-efficacy have an impact on the risky credit behavior of undergraduate students from the Faculty of Economics ... -
Pengaruh Environment, Social and Governance dan Struktur Modal terhadap Kinerja Keuangan Perusahaan yang Terdaftar di BEI.
(Universitas Sumatera Utara, 2024)Maximum profit related with companies financial performance. For achieving good financial performance, any profits need to be captured in good, innovative ways, thoroughly and up-to date. Catching stakeholder’s attention ... -
Analisis Determinan Kepuasan Kerja Perawat di Unit Rawat Inap Rumah Sakit Umum Daerah Dr. Djasamen Saragih Pematang Siantar
(Universitas Sumatera Utara, 2024)Job satisfaction is something that hospitals need to pay attention to, because high levels of employee job dissatisfaction can increase turnover rates and can reduce patient satisfaction rates. The aim of the research was ... -
Pengaruh Social Media Marketing dan Harga Produk Terhadap Keputusan Pembelian (Studi Kasus pada Seis Café & Public Space)
(Universitas Sumatera Utara, 2024)Effective social media marketing strategies and competitive product pricing are critical factors influencing consumer purchase decisions, particularly in the cafe and restaurant industry. This study aims to analyze the ... -
Pengaruh Kualitas Produk, Harga, dan Citra Merek Terhadap Keputusan Pembelian Wardah pada Mahasiswi Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2024)Wardah continues to strive to expand its wings so that it now has a line of products. According to Shabrina Salsabilla as Brand Manager of Wardah Cosmetics, Wardah always prioritizes halal factors starting from the development ... -
Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Kepuasan Konsumen pada Toko Toko Nanda Jaya Ponsel Pajus Medan
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the influence of Service Quality and Product Quality on Consumer Satisfaction at the Nanda Jaya Mobile Shop Pajus Medan. This research is associative research and the type of ... -
Pengaruh E-Service Quality, Customer Relationship Management (CRM) dan Persepsi Manfaat Terhadap Loyalitas Pelanggan E-Wallet Dana (Studi Kasus pada Mahasiswa S-1 Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2024)E-Wallet is a form of financial technology (fintech) that is used as an alternative payment by utilizing the internet media. This study aims to determine and analyze the influence of E-Service Quality, Customer Relationship ... -
Analisis Pengaruh Social Media Marketing (Instagram) dan Lokasi Terhadap Minat Berkunjung Kembali (Studi Kasus pada Doorsmeer Savor Garage)
(Universitas Sumatera Utara, 2024)The purpose of this study was to determine and analyze the effect of social media marketing (Instagram) and location on revisit interest (Case Study at Doorsmeer Savor Garage). This type of research is quantitative. The ... -
Pengaruh Motivasi Kerja dan Komunikasi Kerja Terhadap Kepuasan Kerja Dosen di Universitas Al-Azhar Medan
(Universitas Sumatera Utara, 2024)Job satisfaction is an important element in an organization to achieve success. Universities as organizations in the education sector are also inseparable from managing lecturer job satisfaction in order to provide the ... -
Pengaruh Tekanan Pekerjaan dan Semangat Kerja Terhadap Kinerja Karyawan PT Persero Belmera Medan
(Universitas Sumatera Utara, 2024)There is intense competition in the world of work, so every company tries to improve employee performance to be able to survive and even compete with its competitors. Employee performance is the result of work in terms of ... -
Pengaruh E-Word of Mouth, User Experience, dan Social Media Marketing terhadap Keputusan Pembelian pada Generasi Z Pengguna Traveloka di Kecamatan Medan Baru
(Universitas Sumatera Utara, 2024)Along with the development of the tourism industry lately, Online Travel Agent market competition will also be increasingly fierce. To increase long-term profitability, customer perspectives on E-Word of Mouth, User ... -
Pengaruh Servicescape dan Social Media Marketing Terhadap Minat Berkunjung Kembali pada Objek Wisata Pantai Indah Pandan Kabupaten Tapanuli Tengah
(Universitas Sumatera Utara, 2024)Tourism in Indonesia is currently experiencing a very rapid development and has a positive impact on economic growth. One of object that is currently developing in Central Tapanuli District is Indah Pandan beach tourism. ... -
Pengaruh Gaya Kepemimpinan Kharismatik dan Model Komunikasi Organisasi Terhadap Kinerja Pengurus Wilayah Al Washliyah Sumatera Utara
(Universitas Sumatera Utara, 2021)This study aims to determine and analyze the effect of charismatic leadership style and organization communication models on organization performance at Al Washliyah Sumatera Utara. The population in this study were all ... -
Pengaruh Orientasi Kewirausahaan dan Orientasi Pasar Terhadap Keunggulan Bersaing UMKM di Era Revolusi Industri 4.0 (Studi Kasus pada UMKM Makanan dan Minuman di E-Commerce Bhinneka.Com)
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the influence of Entrepreneurial Orientation and Market Orientation on the Competitive Advantage of MSMEs in the Era of Industrial Revolution 4.0 with a Case Study on Food and ... -
Analisis Pengaruh Pengetahuan Kewirausahaan dan Kepribadian Wirausaha Terhadap Keberhasilan UMKM Percetakan di Kecamatan Medan Baru Sumatera Utara
(Universitas Sumatera Utara, 2024)This research aims to determine the influence of entrepreneurial knowledge and entrepreneurial personality on the success of printing businesses in Medan Baru District, North Sumatra. The population in this study was 35 ... -
Analisis Pengaruh Harga, Lokasi, dan Electronic Word of Mouth (E-Wom) Terhadap Keputusan Pembelian (Studi Kasus pada Kafe Bromo Hillside, Jawa Timur)
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the influence of price, location and electronic word of mouth (E-WOM) on purchasing decisions for case studies in Bromo Hillside, East Java. This type of research is associative ... -
Pengaruh Kualitas Pelayanan dan Brand Image Terhadap Kepuasan Konsumen pada Maskapai Penerbangan Lion Air (Studi di Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the influence of service quality and brand image on consumer satisfaction at Lion Air at the Faculty of Economics and Business, University of North Sumatra. This type of research ... -
Pengaruh Experienced Regret, Risk Tolerance, Illusion of Control, dan Literasi Keuangan Terhadap Keputusan Investasi Cryptocurrency Masyarakat Milenial di Kota Medan
(2024)This research aims to determine the influence of Experience Regret, Risk Tolerance, Illusion Of Control, and Financial Literacy on cryptocurrency investment decisions among millennials in the city of Medan. This type of ... -
Pengaruh Profitabilitas, Leverage, Kepemilikan Manajerial, dan Ukuran Perusahaan Terhadap Internet Financial Reporting (IFR) pada Perusahaan Transportasi dan Logistik yang Terdaftar di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2024)The aim of this research is to determine and analyze the influence of profitability, leverage, managerial ownership, and company size on internet financial reporting (IFR) in Transportation and Logistics Companies listed ...
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