Undergraduate Theses
Undergraduate Theses
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Analisis Pengaruh Intellectual Capital, Managerial Ownership, Dan Institutional Ownership Terhadap Kinerja Keuangan pada Perusahaan BUMN yang Terdaftar di BEI Periode 2018-2022
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the effect of Intellectual Capital, Managerial Ownership, and Institutional Ownership on Financial Performance in BUMN Companies listed on the Indonesia Stock Exchange for the ... -
Pengaruh Leverage, Ukuran Dewan Direksi, Komite Audit, Kepemilikan Manajerial, dan Kepemilikan Institusional Terhadap Agency Cost pada Perusahaan Properti dan Real Estate yang Terdaftar di Bursa Efek Indonesia Periode 2018 – 2022
(Universitas Sumatera Utara, 2024)This study aims to determine and analyze the effect of leverage, board of director size, audit committee, managerial ownership, and institutional ownership on agency cost in property and real estate companies listed on ... -
Pengaruh Financial Distress, Growth Opportunity, Firm Size, dan Managerial Ownership Terhadap Keputusan Hedging pada Perusahaan Bumn Nonkeuangan di Bursa Efek Indonesia Periode 2017-2022
(Universitas Sumatera Utara, 2024)This study aims to determine the influence of financial distress, growth opportunity, firm size, and managerial ownership on hedging decisions in non-financial BUMN companies listed on the Indonesia Stock Exchange. This ... -
Pengaruh Saluran Integrasi (Omnichannel), Content Marketing, dan Customer Experience Terhadap Customer Path Uniqlo Kota Medan
(Universitas Sumatera Utara, 2024)This study aims to determine and analyze the influence of channel integration (omnichannel), content marketing, and customer experience on the customer path of Uniqlo in Medan City. This study is associative research and ... -
Analisis Pengaruh Internet Financial Reporting (IFR), Ukuran Perusahaan, dan Kebijakan Dividen Terhadap Nilai Perusahaan pada Perusahaan Sektor Transportasi yang Terdaftar di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2024)The transportation industry has become one of the main needs in daily life, along with urban growth and increasing human mobility. Transportation companies are one of the investment alternatives that investors are interested ... -
Pengaruh Online Customer Review, Online Customer Rating dan Promosi Terhadap Keputusan Pembelian pada Produk Kopi Janji Jiwa Pematang Siantar
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the influence of online customer reviews, online customer ratings and promotions on purchasing decisions for Janji Jiwa Pematang Siantar coffee. The population in this study is ... -
Pengaruh Social Media Marketing, Faktor Sosial, dan Persepsi Manfaat Terhadap Keputusan Menggunakan Qris pada Generasi Z Kota Medan Kecamatan Medan Baru
(Universitas Sumatera Utara, 2024)This study aims to determine the effect of Social Media Marketing, Social Factors, and Perceived Benefits on the Decision to Use Qris Digital Payment QRIS (Quick Response Indonesia Standard) in Generation Z Medan City, ... -
Analisis Perilaku Keuangan Generasi Z : Perbandingan antara Mahasiswa Fakultas Ekonomi dan Bisnis dan Fakultas Kesehatan Masyarakat Universitas Sumatera Utara
(Universitas Sumatera Utara, 2024)This research belongs to quantitative research with the aim of knowing the effect of financial literacy, lifestyle, financial technology, locus of control, and faculty on generation Z's financial behavior. Generation Z ... -
Pengaruh Self Control, Peer Influence, Financial Attitude, dan Financial Inclusion Terhadap Saving Behavior pada Generasi Z di Kecamatan Medan Marelan
(Universitas Sumatera Utara, 2024)This study aims to determine and analyze the effect of Self Control, Peer Influence, Financial Attitude, and Financial Inclusion on Saving Behavior in generation Z in Medan Marelan Sub-District. This research is associative ... -
Analisis Pengaruh Intensitas Aset Tetap, Likuiditas dan Leverage Terhadap Tax Avoidance pada Perusahaan Sub Sektor Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia Periode 2018-2023
(Universitas Sumatera Utara, 2024)This study aims to determine and analyze the effect of fixed asset intensity variables, liquidity and leverage on tax avoidance. This research is an associative research using secondary data obtained from financial reports ... -
Pengaruh Social Media Marketing dan Sales Promotion Terhadap Minat Beli pada Indihome di Kota Medan
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the influence of social media marketing and sales promotion on purchasing interest at IndiHome in Medan City. This type of research is associative research and the type of data ... -
Pengaruh Kualitas Produk, Harga, dan Word of Mouth Terhadap Keputusan Pembelian Keripik Singkong pada UMKM Keripik Cap Rumah Adat Minang UD Rezeki Baru
(Universitas Sumatera Utara, 2024)Rapid developments in the business sector are creating increasingly fierce competition in the market, requiring businesses to optimize their business and find a competitive advantage. MSMEs have an important role in the ... -
Pengaruh Collateral Assets, Profitabilitas, dan Investment Opportunity Set terhadap Kebijakan Dividen pada Perusahaan Properti dan Real Estate yang Terdaftar di Bursa Efek Indonesia Periode 2019-2022
(Universitas Sumatera Utara, 2024)This study aims to determine and analyze the effect of Collateral Assets, Profitability, and Investment Opportunity Set on Dividend Policy in Property and Real Estate Companies Listed on the Indonesia Stock Exchange for ... -
Analisis Komparatif Capital Asset Pricing Model dan Arbitrage Pricing Theory dalam Memprediksi Keakuratan Return Saham pada Perusahaan Sub-Sektor Perbankan di Bursa Efek Indonesia Tahun 2018-2022
(Universitas Sumatera Utara, 2024)There are two models that investors can use to predict company stock returns, namely the Capital Asset Pricing Model (CAPM) and Arbitrage Pricing Theory (APT). There is still debate between these two models as to which ... -
Pengaruh Harga, Pembayaran Digital, dan Kualitas Layanan terhadap Keputusan Pembelian pada Konsumen Common Folks di Pos Bloc Medan
(Universitas Sumatera Utara, 2024)This study aims to determine and analyze the influence of price, digital payment, and service quality on purchase decisions on Common Folks consumers in Pos Bloc Medan. This type of research is associative research and the ... -
Pengaruh Paylater Feature, Shopping Lifestyle, dan Shopping Enjoyment Terhadap Impulse Buying Pelanggan Shopee (Studi Kasus pada Mahasiswa S1 FEB USU)
(Universitas Sumatera Utara, 2024)The purpose of this research is to determine and analyze the influence of paylater features, shopping lifestyle and shopping enjoyment simultaneously or partially on impulse buying and what variables are most dominant in ... -
Analisis Determinan Nilai Perusahaan pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Periode 2018-2022
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the influence of Profitability, Company Size, Dividend Policy and Intellectual Capital on Firm Value in Manufacturing Companies Listed on the Indonesian Stock Exchange for the ... -
Pengaruh User Experience , Kemanfaatan Pengguna dan Keamanan Transaksi terhadap Keputusan Penggunaan terhadap OVO E-Wallet (Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis di Sumatera Utara)
(Universitas Sumatera Utara, 2024)E-wallet is a form of financial technology (fintech) which is used as an alternative payment using the internet. This research aims to determine and analyze the influence of User Experience, User Benefits and Transaction ... -
Pengaruh Perceived Usefulness, Perceived Ease of Use, Dan Perceived Security Terhadap Minat Menggunakan Digital Payment Systems Pada UMKM di Kecamatan Babalan
(Universitas Sumatera Utara, 2024)This study aims to determine and analyze the effect of Perceived Usefulness, Perceived Ease of Use, and Perceived Security on Interest to using digital payment systems in MSMEs in Babalan District. This research is associative ... -
Pengaruh Perceived Organizational Support (Pos) dan Pelatihan Kerja Terhadap Kinerja Pegawai dengan Efikasi Diri Sebagai Variabel Intervening pada Pegawai Bidang Akuntansi dan Keuangan PPTN III
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the influence of perceived organizational support and job training on employee performance with selfefficacy as an intervening variable. This type of research is associative ...
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