Undergraduate Theses
Undergraduate Theses
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Pengaruh Stres Kerja, Konflik Pekerjaan-Keluarga, dan Keseimbangan Pekerjaan-Kehidupan terhadap Kinerja Karyawan pada Bank BTN KC Medan
(Universitas Sumatera Utara, 2024)Employee performance greatly influences the sustainability of a company, especially in the BUMN sector, one of which is in the financial and banking sectors. This research aims to determine and analyze the influence of Job ... -
Pengaruh Pengetahuan Investasi, Literasi Keuangan dan Toleransi Risiko terhadap Minat Berinvestasi di Aplikasi Bibit (Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2024)The aim of this research is to find out and analyze whether investment knowledge, financial literacy and risk tolerance influence interest in investing in Bibit applications (case study: students at the Faculty of Economics ... -
Pengaruh Word of Mouth, Brand Image, dan Pengetahuan Pasien terhadap Keputusan Operasi Katarak di Rumah Sakit Mata Siantar
(Universitas Sumatera Utara, 2024)Mouth, Brand Image, and Product Knowledge on patient decisions. The population in the study were Siantar Eye Hospital patients. The sample used in this research was 87 respondents. The data collection technique in this ... -
Analisis Strategi Social Media Marketing 4C dalam Meningkatkan Brand Awareness (Studi Kasus Bisnis Fashion Baebee Joy)
(Universitas Sumatera Utara, 2024)This research aims to find out and analyse the 4C social media marketing strategy in increasing brand awareness in the case study of Baebee Joy's fahion business located in Bogor. This research uses design thinking method ... -
Pengaruh Green Marketing, Distribution Channel, dan Brand Image terhadap Purchase Decision Air Mineral Aqua (Studi Kasus pada Masyarakat di Kecamatan Medan Baru)
(Universitas Sumatera Utara, 2024)This research aims to determine how much influence green marketing, distribution channel, and brand image have both partially and simultaneously on purchase decision of Aqua mineral water in Medan Baru District. This ... -
Pengaruh Social Media Marketing, Celebrity Endorser, dan Kualitas Produk terhadap Keputusan Pembelian Konsumen pada Toko Roti Ketawa Siantar Waka Waka di Kota Pematangsiantar
(Universitas Sumatera Utara, 2024)Along with developments in the times that influence consumers' desires and needs, currently bread is starting to be popular at all levels of society, making business opportunities for this industry increasingly growing in ... -
Pengaruh Free Cash Flow, Sales Growth, Return on Asset dan Investment Opportunity Set terhadap Kebijakan Dividen pada Perusahaan Sektor Basic Material yang Terdaftar di Bursa Efek Indonesia Periode 2018-2022
(Universitas Sumatera Utara, 2024)This study aims to determine and analyze the effect of free cash flow, sales growth, return on asset, and investment opportunity set on dividend payout ratio in basic materials sector companies listed on the Indonesia Stock ... -
Analisis Faktor-Faktor yang Mempengaruhi Minat Penggunaan Ulang Uang Elektronik pada Mahasiswa S1 Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara (Studi Kasus Penggunaan Aplikasi Dana)
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the influence of perceived ease of use, perceived usefulness, perceived security, and social influence on interest in reusing electronic money among undergraduate students at ... -
Pengaruh Pengalaman Pengguna, Inovasi Produk dan Diferensiasi Produk terhadap Kepuasan Pengguna Aplikasi Kakao Webtoon pada Komunitas Dunia Anime 3
(Universitas Sumatera Utara, 2024)The purpose of this study was to determine and analyze the effect of user experience, product innovation and product differentiation on user satisfaction of the Kakao Webtoon application in the Dunia Anime 3 community. ... -
Analisis Faktor-Faktor yang Mempengaruhi Probabilitas Financial Distress pada Perusahaan Sektor Teknologi yang Terdaftar di Bursa Efek Indonesia Periode 2020-2022
(Universitas Sumatera Utara, 2024)This study aims to determine and analyze the effect of liquidity, leverage, profitability, company size, and activity ratio to financial distress probability on technology sector companies listed on the Indonesia Stock ... -
Pengaruh Servicescape, Service Quality, dan Instagram Marketing terhadap Keputusan Pembelian Konsumen di Cafe Ateku
(Universitas Sumatera Utara, 2024)The shift in the function of a cafe has given birth to a phenomenon in new social and cultural fields. In the current phenomenon, hanging out activities have become a current trend for some groups of society. Apart from ... -
Analisis Faktor-Faktor yang Mempengaruhi Probabilitas Financial Distress pada Perusahaan Manufaktur Sub Sektor Industri Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia Periode 2020-2022
(Universitas Sumatera Utara, 2024)This study aims to determine and analyze the effect of Sales Growth, Leverage, Profitability, Operating Capacity, Company Size, Operating Cash Flow on the Probability of Financial Distress in manufacturing companies in the ... -
Pengaruh Beban Kerja dan Komitmen Organisasi terhadap Turnover Intention Karyawan Generasi Milenial di Kecamatan Medan Petisah
(Universitas Sumatera Utara, 2024)The purpose of this study was to determine and analyse the effect of workload and organizational commitment on the turnover intention of millennial generation employees at Medan Petisah sub-district. This research is a ... -
Pengaruh Service Quality, Trust dan Price terhadap Customer Satisfaction pada Pengguna Maxim Bike (Studi pada Masyarakat Kecamatan Medan Selayang)
(Universitas Sumatera Utara, 2024)This research aims to determine the effect of Service Quality, Trust and Price on Customer Satisfaction on Maxim bike users in Medan Selayang District. This research is associative research and the type of data used is ... -
Pengaruh Quick Service dan Customer Experience terhadap Loyalitas Pelanggan (Studi pada Pelanggan Chatime Ruko S Parman Medan)
(Universitas Sumatera Utara, 2024)This study aims to determine the effect of Quick Service and Customer Experience on Customer Loyalty (Study on Chatime Customers S Parman Shophouse Medan). This research is associative research with the type of data used ... -
Pengaruh Brand Personality, Sales Promotion dan Harga terhadap Keputusan Pembelian Serum Skintific di Sociolla Sun Plaza Medan
(Universitas Sumatera Utara, 2024)Cosmetics are a phenomenon in the world of beauty, especially for young people. Cosmetics in Indonesia have developed very rapidly, currently cosmetic products have become a primary need for women who are the main target ... -
Pengaruh Citra Merek dan Kualitas Layanan terhadap Kepuasan Nasabah pada PT Pegadaian (Persero) Cabang Kampung Lalang
(Universitas Sumatera Utara, 2024)The current era of intense competition in the era of globalization requires every company to be able to meet the needs of its consumers by creating competitive advantages. Every company must be able to carefully understand ... -
Pengaruh Motivasi dan Kompensasi terhadap Employee Engagement Guru di Sekolah Taman Pendidikan Perdagangan dengan Kepuasan Kerja Sebagai Variabel Intervening
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the effect of Motivation and Compensation on Employee Engagement Teacher at the Taman Pendidikan Perdagangan School with Job Satisfaction as an intervening variable. This research ... -
Pengaruh Kualitas Produk dan Social Media Marketing di Instagram terhadap Keputusan Pembelian Hijab Tifa Scarf (Studi pada UMKM Siti Hijab di Pusat Pasar Medan Tahun 2018–2023)
(Universitas Sumatera Utara, 2024)This study aims to determine the effect of product quality and Instagram social media marketing on the purchase decision of Tifa Scarf hijabs. This type of research is quantitative. The data used in this study is primary ... -
Pengaruh Media Sosial Instagram, Celebrity Endorsement, dan Inovasi Produk terhadap Keberhasilan Usaha Kuliner Dessert di Kota Medan
(Universitas Sumatera Utara, 2024)This study aims to examine the influence of Instagram social media, celebrity endorsement, and product innovation on the success of dessert culinary businesses in Medan City. This type of research is associative with a ...
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