Undergraduate Theses
Undergraduate Theses
Recently added
Now showing items 421-440 of 4616
-
Pengaruh Media Sosial Instagram, Celebrity Endorsement, dan Inovasi Produk terhadap Keberhasilan Usaha Kuliner Dessert di Kota Medan
(Universitas Sumatera Utara, 2024)This study aims to examine the influence of Instagram social media, celebrity endorsement, and product innovation on the success of dessert culinary businesses in Medan City. This type of research is associative with a ... -
Pengaruh Gaya Hidup, E-Service Quality, dan E-Trust terhadap E-Loyalty pada Pengguna Aplikasi Dana (Studi pada Mahasiswa S-1 Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2024)This research aims to analyze and determine how much the influence of Lifestyle, E-Service Quality, and E-Trust on E-Loyalty of DANA application users (Study on Undergraduate Student of Faculty of Economics and Business ... -
Analisis Pengaruh Faktor Fundamental terhadap Harga Saham pada Perusahaan Pertambangan Subsektor Energi yang Terdaftar di Bursa Efek Indonesia Periode 2017-2022
(Universitas Sumatera Utara, 2024)The purpose of this research is to identify and analyze the influence fundamental factors on the share prices of mining companies in the energy subsector listed on the Indonesia Stock Exchange for the 2017-2022 period. The ... -
Pengaruh Design Produk, dan Kualitas Produk terhadap Keputusan Pembelian Baju Fashion Muslimah di Cattleya Boutique Medan
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the influence of product design and product quality on purchasing decisions for Muslim women's fashion clothes at Cattleya Boutique Medan. This research is associative research ... -
Pengaruh Harga, Kualitas Produk, dan Advertising melalui Sosial Media Facebook terhadap Keputusan Pembelian Kecambah Kelapa Sawit Pusat Penelitian Kelapa Sawit (PPKS)
(Universitas Sumatera Utara, 2024)This research was conducted at the Palm Oil Research Center (PPKS). This study aims to determine and analyze the effect of price, product quality, and advertising on purchasing decisions for oil palm sprouts at the Palm ... -
Pengaruh Harga, Kualitas Produk, Kepuasan Pelanggan terhadap Pembelian Ulang Ice Cream Mixue (Cabang Dr.Mansyur di Kota Medan)
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the influence of price, product quality and customer satisfaction on repeat purchases at Ice Cream Mixue Dr. Mansyur Branch in Medan City. This research is associative research ... -
Pengaruh Work-Family Conflict, Lingkungan Kerja, dan Beban Kerja terhadap Kinerja Pegawai Sekretariat Daerah Kabupaten Karo
(Universitas Sumatera Utara, 2024)The Indonesian government has issued Law Number 23 of 2014 concerning Regional Government which grants autonomous authority to regions to manage and advance their territories. However, changes in the external environment ... -
Pengaruh Budaya Organisasi, Gaya Kepemimpinan dan Pengembangan Karier terhadap Kinerja Karyawan di PTPN 3 Rantau Prapat
(Universitas Sumatera Utara, 2024)In the era of globalization of organizational culture, leadership styles and career development are needed. Employees with a high understanding of organizational culture can increase work enthusiasm and solve problems in ... -
Pengaruh Budaya Organisasi, Disiplin Kerja, dan Kepemimpinan terhadap Kinerja Karyawan pada PT. Suriatama Mahkota Kencana (SUZUYA) Pematang Siantar
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the influence of organizational culture, work discipline and leadership on employee performance at PT. Suriatama Mahkota Kencana (Suzuya) Pematang Siantar. This research is ... -
Pengaruh Disiplin Kerja dan Person Organizational-Fit terhadap Kinerja Karyawan Kantor Direksi PTPN IV Medan
(Universitas Sumatera Utara, 2024)This research was motivated by the discovery of several problems that occurred in employee performance at PTPN IV Office of the Board of Directors. Many employees whose performance is considered still not good and satisfactory, ... -
Pengaruh Profitabilitas, Likuiditas dan Leverage terhadap Nilai Perusahaan (Studi pada Bank yang Terdaftar di Bursa Efek Indonesia Tahun 2018-2022)
(Universitas Sumatera Utara, 2023)This research aims to analyze the influence of profitability, liquidity and leverage on company value (study of banks listed on the Indonesia Stock Exchange in 2018-2022). This research uses research objects on banks listed ... -
Pengaruh Keputusan Investasi, Kebijakan Hutang, dan Kebijakan Dividen terhadap Nilai Perusahaan pada Perusahaan Sektor Properti dan Real Estate yang Terdaftar di Bursa Efek Indonesia Periode 2018-2022
(Universitas Sumatera Utara, 2024)The purpose of this research is to determine and analyze the influence of Investment Decisions, Debt Policy and Dividend Policy on Company Value in property and real estate sector companies listed on the Indonesia Stock ... -
Pengaruh Disiplin Kerja dan Semangat Kerja terhadap Kinerja Pengemudi Gojek di Wilayah Kota Medan
(Universitas Sumatera Utara, 2023)Today's increasingly advanced technological developments greatly influence aspects of human life, especially Indonesian society. Transportation and communication facilities are now increasingly easy to make human activities ... -
Pengaruh Viral Marketing, Online Customer Review, dan Harga terhadap Keputusan Pembelian pada Shopee Indonesia (Studi Kasus pada Generasi Z Pengguna Shopee di Kecamatan Medan Baru)
(Universitas Sumatera Utara, 2024)This study seeks to explore and assess "The Impact of Viral Marketing, Online Customer Reviews, and Price on Purchase Decisions (A Case Study of Generation Z Shopee Users in the Medan Baru District)." The research ... -
Pengaruh E-Service Quality, E-Satisfaction dan Brand Experience terhadap E-Loyalty pada Game Online Mobile Legends Bang Bang (Studi Kasus pada Pemain Mobile Legends di Kecamatan Medan Selayang)
(Universitas Sumatera Utara, 2024)video games are games that can be played thanks to audiovisual devices and that can be based on a story. As time goes by, video games can be played together with other people at the same time in different locations. One ... -
Pengaruh Penggunaan Social Media, Self Efficacy dan Kreatifitas terhadap Minat Berwirausaha (Studi Kasus pada Mahasiswa Manajemen Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the influence of Social Media, Self Efficacy and Creativity on Entrepreneurial Interest. Population in this study is students and female students of the Management study program ... -
Pengaruh Viral Marketing, Online Customer Review, dan Brand Image terhadap Keputusan Pembelian Mixue Ice Cream & Tea di Wilayah Kota Medan
(Universitas Sumatera Utara, 2024)The rapid growth of information and technology at this time, of course, also influences the way people make purchasing decisions. Companies are required to always follow technological developments in marketing their products ... -
Pengaruh Electronic Word of Mouth (E-Wom), Customer Trust, dan Customer Loyalty terhadap Re-Purchase Intention pada Percetakan Thunders Digital Printing Advertising
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the influence of Electronic Word of Mouth (E-WOM), Customer Trust, and Customer Loyalty on Re-purchase Intention at Thunders Digital Printing Advertising in Medan. This research ... -
Pengaruh Penerapan Gamifikasi, Customer Experience, dan Customer Engagement di Industri Edtech terhadap Customer Loyalty pada Generasi Z (Studi Kasus: Duolingo)
(Universitas Sumatera Utara, 2024)This research aims to determine the effect of gamification, customer experience, and customer engagement in the education technology industry on customer loyalty in generation Z. This research is an associative research ... -
Pengaruh Budaya Inovatif, Manajemen Talenta, dan Disiplin Kerja terhadap Kinerja Aparatur Sipil Negara pada Sekretariat Dewan Perwakilan Rakyat Daerah Kota Medan
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the influence of Innovative Culture, Talent Management, and Work Discipline on the Performance of State Civil Apparatus at the Secretariat of the Regional People's Representative ...
RSS 1.0