Undergraduate Theses
Undergraduate Theses
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Pengaruh Servicescape dan Customer Experience terhadap Customer Satisfaction di Seis Cafe & Public Space Medan
(Universitas Sumatera Utara, 2024)This research was conducted at Seis Cafe & Public Space Medan. The study aimed to determine and analyze the influence of servicescape and customer experience on customer satisfaction at Seis Cafe & Public Space Medan. ... -
Pengaruh Kepemilikan Institusional, Leverage, dan Likuiditas terhadap Effective Tax Rate pada Perusahaan Properti dan Real Estate yang Terdaftar di Bursa Efek Indonesia Periode 2018 – 2022
(Universitas Sumatera Utara, 2025)This study aims to examine the effect of institutional ownership, leverage, and liquidity on effective tax rate in property and real estate companies. The population in this study are property and real estate companies ... -
Pengaruh Variasi Produk, Kualitas Produk dan Harga terhadap Keputusan Pembelian Aksesoris Wanita di MR.DIY Plaza Medan Fair
(Universitas Sumatera Utara, 2025)This research was conducted to determine the effect of product variety, product quality and price on purchasing decisions for women's accessories at MR.DIY Plaza Medan Fair. This study aimed to determine and analyze how ... -
Pengaruh Persepsi Harga, Atribut Produk Wisata dan Sosial Media Marketing Terhadap Keputusan Berkunjung di Pantai Kenangan Tigaras
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze the influence of price perceptions, tourism product attributes and social media marketing on the decision to visit Kenangan Beach Tigaras. This research is associative research ... -
Pengaruh Keseimbangan Kehidupan-Kerja (Work-Life Balance), Komunikasi Interpersonal, dan Efikasi Diri (Self-Efficacy) Terhadap Kepuasan Kerja Guru Wanita Di SMA Negeri 1 Pangururan Kabupaten Samosir
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of Work-Life Balance, Interpersonal Communication, and Self-Efficacy Towards Work Satisfaction of Female Teachers at SMA Negeri 1 Pangururan Kabupaten Samosir. This research is an ... -
Pengaruh Perputaran Kas, Perputaran Piutang, Perputaran Persediaan dan Pertumbuhan Penjualan terhadap Profitabilitas pada Perusahaan Sub Sektor Food and Beverages yang Terdaftar di Bursa Efek Indonesia Periode 2018-2022
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the effect of cash turnover, receivables turnover, inventory turnover, and sales growth on profitability in food and beverages sub-sector companies listed on the Indonesia Stock ... -
Analisis Pengaruh Budaya Keuangan dan Inklusi Keuangan Terhadap Kinerja Keuangan UMKM Sektor Perdagangan di Kecamatan Langsa Baro
(Universitas Sumatera Utara, 2024)Financial performance is a measure used to assess the effectiveness of financial resource management in achieving business objectives. MSMEs play a crucial role in the local economy but often experience a decline in financial ... -
Pengaruh Kualitas Pelayanan, Harga, dan Keamanan terhadap Minat Menggunakan Ulang Jasa Transportasi Online Indrive di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the influence of service quality, price and safety on interest in reusing indrive online transportation services in the city of Medan. This research is a type of associative research ... -
Pengaruh Penggunaan E–Wallet, Flash Sale, dan Literasi Keuangan terhadap Perilaku Konsumtif pada Pembelian Produk Virtual dalam Game Online Mobile Legends (Studi Kasus pada Generasi Z Pemain Mobile Legends)
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the effect of using e–wallets, flash sales, and financial literacy on consumptive behavior in purchasing virtual products in the Mobile Legends online game. Along with the increasing ... -
Pengaruh Green Marketing, Citra Merek, dan Kualitas Produk Terhadap Keputusan Pembelian Pada Produk Skincare Avoskin (Studi Kasus Pada Konsumen di Store Underprice Jamin Ginting Medan)
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze the influence of green marketing, brand image and product quality on purchasing decisions for Avoskin skincare products. This research is associative research and the type of ... -
Pengaruh Brand Image, Product Quality dan Product Innovation terhadap Keputusan Pembelian Produk BB Cream Wardah (Studi Kasus Konsumen Matahari Departement Store Medan)
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze the influence of brand image, product quality, and product innovation on purchasing decisions for Wardah BB Cream products. This research is associative, and the type of data ... -
Pengaruh Academic Achievement, Locus of Control, dan Self Efficacy terhadap Kematangan Karier pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2024)This study aims to determine the effect of Academic Achievement, Centre of Control, and Self-Efficacy on Career Maturity in students at the Faculty of Economics and Business, Universitas Sumatera Utara. This research is ... -
Pengaruh Social Media Marketing, Electronic Word of Mouth (E-Wom) dan Harga Terhadap Keputusan Pembelian pada Underprice Skincare Medan
(Universitas Sumatera Utara, 2024)Underprice Skincare is a business that operates in the field of selling affordable and quality skin care products located in the Medan area, North Sumatra. Over the last 6 months, the number of Underprice Skincare consumers ... -
Pengaruh Mobile Banking, Kualitas Aset, Efisiensi Operasional, Likuditas dan Ukuran Perusahaan Terhadap Kinerja Keuangan Sektor Perbankan yang Terdaftar di Bursa Efek Indonesia Periode 2018-2022
(Universitas Sumatera Utara, 2024)This study aims to determine the effect of Mobile Banking, Asset Quality, Operational Efficiency, Liquidity, and Company Size on the Financial Performance of banks listed on the Indonesia Stock Exchange. Mobile Banking ... -
Pengaruh Lingkungan Kerja, Efikasi Diri, dan Disiplin Kerja terhadap Kinerja Pegawai Non-ASN Dinas Pendidikan Kabupaten Langkat
(Universitas Sumatera Utara, 2024)A government organization is required to prioritize the quality of service to the community through increased effectiveness, efficiency, professionalism, and government accountability. In realizing this, both ASN employees ... -
Kinerja Kepemimpinan Transformasional dan Keterlibatan Karyawan di Era Digital pada PTPN 4 Regional 1 Medan
(Universitas Sumatera Utara, 2024)This study aims to determine the performance of transformational leadership and employee engagement in the digital era at PTPN 4 Regional I Medan. This type of research is descriptive using a quantitative approach with a ... -
Pengaruh Beban Kerja, Servant Leadership, dan Suksesi Kepemimpinan terhadap Kinerja Karyawan PT Perkebunan Nusantara (Studi Kasus PTPN 4 Kota Medan)
(Universitas Sumatera Utara, 2025)This research aims to determine the influence of Workload, Servant Leadership, and leadership succession on the performance of PT Perkebunan Nusantara 4 employees. This research is associative research and the type of data ... -
Pengaruh Beban Kerja dan Kejenuhan Kerja terhadap Turnover Intention dengan Stres Kerja sebagai Variabel Intervening pada Perawat Rumah Sakit Mitra Sejati Medan
(Universitas Sumatera Utara, 2022)Nurses who decide to do turnover is a serious problem for hospitals. Hospitals need to know what factors influence nurses so that they intend to leave the hospital to be able to prevent this from happening. This study aims ... -
Pengaruh Atribut Produk, Harga, dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Produk Daihatsu Sigra (Studi pada PT. Daya Adicipta Wihaya Medan)
(Universitas Sumatera Utara, 2024)This research aims to determine the influence of product attributes, price and service quality on customer satisfaction for Daihatsu Sigra products (Study at PT. Daya Adicipta Wihaya Medan). This research is associative ... -
Pengaruh Kualitas Pelayanan, Harga, dan Fasilitas terhadap Kepuasan Pelanggan (Studi Kasus pada Bus Trans Metro Deli Rute Lapangan Merdeka – Tuntungan)
(Universitas Sumatera Utara, 2024)This research aims to analyze the influence of service quality, price, and facilities on customer satisfaction on the Trans Metro Deli Bus Route from Merdeka Field to Tuntungan. This research is of an associative type with ...
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