Master Theses
Master Theses
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Pengaruh Brand Image dan Brand Love terhadap Customer Loyalty dengan Customer Engagement sebagai Variabel Intervening pada Konsumen Somethinc Brand di Delipark Mall Medan
(Universitas Sumatera Utara, 2025)The decline in market share experienced by the Something brand during 2022-2023 was attributed to increasing competition in the beauty industry, with numerous brands offering high-quality skincare products and employing ... -
Analisis Teknikal Moving Average Convergence Divergence, Stochastic Oscillator, Relative Strength Index dan Money Flow Index terhadap Harga Saham perusahaan yang terdaftar pada Indeks IDX30 di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2025)The number of investors in Indonesia is growing rapidly every year. In order to decrease any loss, they need strategies in investment. One of them is by using Technical Analysis. The objective of the research is to analyze ... -
Pengaruh Self Efficacy, Kondisi Pekerjaan dan Retensi Karyawan terhadap Kinerja Karyawan Kebun Melalui Disiplin Kerja di PT Socfindo Labuhanbatu Utara
(Universitas Sumatera Utara, 2025)The performance of plantation employees is crucial to examine in today's modern and digital era, as current and future interest among younger generations in working in the plantation sector particularly in lower-level roles ... -
Pengaruh Keselamatan dan Kesehatan Kerja serta Penerapan Kepemimpinan Transaksional terhadap Kinerja Karyawan Melalui Disiplin Kerja pada PT Wira Duta Fiberglass Deli Serdang
(Universitas Sumatera Utara, 2025)The manufacturing industry often involves work with a high risk of occupational accidents, and employees tend to act as followers who merely comply with leadership directives and standard operating procedures established ... -
Pengaruh Work Life Balance, Kreativitas dan Stres Kerja Terhadap Kinerja Pegawai PT. Bank Mandiri (Persero), Tbk Unit Collection & Recovery Center West Region I Sumatera 1 Dengan Problem Solving Sebagai Variabel Intervening
(Universitas Sumatera Utara, 2025)In carrying out its operational activities, a company strives to maximize efforts in achieving its established goals, which requires careful attention to its human resources. Each employee is expected to work according to ... -
Pengaruh Penggunaan Sistem Omnichannel dan Pengalaman Konsumen terhadap Loyalitas Konsumen melalui Kepuasan Konsumen Sociolla di Sun Plaza Kota Medan
(Universitas Sumatera Utara, 2025)The beauty industry has experienced significant and massive growth in recent years. However, this trend has not been accompanied by increased revenue at Sociolla, which has instead shown fluctuations and a tendency to ... -
Strategi Pemasaran Paket Wisata pada PT Yuk Kita Tour
(Universitas Sumatera Utara, 2024)The purpose of writing is to find out the marketing strategy at the PT. Yuk Kita Tour Travel Bureau in marketing and selling its tour package products to consumers and the inhibiting factors in the marketing carried out. ... -
Pengaruh Pengalaman Komunitas dan Persepsi Manfaat Komunitas terhadap Loyalitas Merek melalui Keterlibatan Komunitas Merek sebagai Variabel Intervening pada Sampoerna Retail Community Area Medan 2
(Universitas Sumatera Utara, 2024)This research aims to analyze community experiences and Perceived community benefits towards brand loyalty through brand community engagement at Sampoerna Retail Community Area Medan 2. This research uses associative ... -
Pengaruh User Experience, System Quality, dan Product Quality terhadap Repurchase Intention dengan User Satisfaction sebagai Variabel Intervening pada Pengguna Aplikasi Uniqlo
(Universitas Sumatera Utara, 2024)The impact of imformation technology on marketing is very significant, especially with the transformation of consumer behavior that is now more comfortable shopping online. The dynamic development of e-commerce is not only ... -
Pengaruh Beban Kerja, Kompetensi dan Teknologi Informasi terhadap Kinerja Pelaksana Gugus Kendali Mutu Melalui Kepuasan Kerja sebagai Variabel Mediasi pada Program Studi di Universitas Sumatera Utara
(Universitas Sumatera Utara, 2024)Universitas Sumatera Utara is a PTN-BH (legal entity state university) established by the government and has the status of autonomous legal entity. A university is required to provide quality control in its study programs ... -
Pengaruh Social Media Content dan Mental Health Condition terhadap Purchase Intention dengan Customer Engagement sebagai Variabel Moderasi pada Shopee (Studi Kasus : Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2024)This research aims to analyze and determine the influence of Social Media Content and Mental Health Condition on Purchase Intention on the Shopee E- Commerce Platform with Customer Engagement as a moderating variable. The ... -
Analisis Pengaruh Penempatan Kerja dan Promosi Internal terhadap Kinerja Karyawan PT. Cargill Indonesia Cabang Tanjung Morawa dengan Loyalitas sebagai Variabel Mediasi
(Universitas Sumatera Utara, 2022)PT. Cargill Indonesia Tanjung Morawa Branch have problems with declining of employee performance throughout 2018 to 2019. This was allegedly due to the ineffective Job Placement and Internal Promotion program. This condition ... -
Pengaruh Financial Technology dan Kualitas Pelayanan terhadap Loyalitas Melalui Kepuasan Konsumen Pengguna Aplikasi Grab pada Karyawan Bank CIMB Niaga Cabang Bukit Barisan
(Universitas Sumatera Utara, 2022)The development of information technology and telecommunications will make it easier for business people to run their business. One of the information and telecommunications technologies that support these needs is fintech. ... -
Strategi Peningkatan Current Account (Rekening Giro) PT Bank Central Asia TBK KCU Medan
(Universitas Sumatera Utara, 2025)Current Account is an important indicator in the banking industry because it offers a stable source of cheap funds for banks, which will increase the profitability of the Bank. Current Account in banks is a checking account. ... -
Pengaruh Stres Kerja dan Konflik Peran Ganda Terhadap Turnover Intention pada Karyawan Wanita di BPJS Ketenagakerjaan dengan Dukungan Organisasi Sebagai Variabel Moderating
(Universitas Sumatera Utara, 2025)Human resource management plays a crucial role in addressing turnover intention challenges. High turnover rates can reduce productivity and morale, necessitating effective management strategies to mitigate them. This study ... -
Analisis Kinerja Karyawan Ayam Pecak XYZ Medan Berdasarkan Deskriptif Eksploratif
(Universitas Sumatera Utara, 2025)This study aims to examine employee performance, the physical and non-physical work environment, and the causes of turnover intention at Ayam Pecak XYZ, Gatot Subroto Branch, Medan City. The research involved 11 informants, ... -
Pengaruh Servicescape dan Customer Experience terhadap Customer Engagement melalui Kepuasaan Pelanggan Brastagi Cottage
(Universitas Sumatera Utara, 2025)The research aims to find out and analyze the effects of servicescape and customer experience on customer engagement through customer satisfaction at brastagi cottage. This associative research uses quantitative data. The ... -
Pengaruh Manajemen Talenta, Komitmen Kerja dan Kesiapan Berubah terhadap Kinerja Aparatur Sipil Negara pada Kantor Pertanahan Kabupaten Deli Serdang dengan Stres Kerja sebagai Variabel Intervening
(Universitas Sumatera Utara, 2024)Negative practices in talent acquisition and appointment to key positions, prolonged vacancies in critical roles, the lack of organizational efforts to develop individual competencies, and civil servants 'uncertainty ... -
Pengukuran Kepuasan Pengguna Layanan Sistem Informasi Pelaporan Peserta di Badan Penyelenggara Jaminan Sosial Ketenagakerjaan Cabang Tanjung Morawa
(Universitas Sumater Utara, 2025)This research aims to determine and analyze the level of satisfaction of users of the Participant Reporting Information System (SIPP) service using the End User Computing Satisfaction (EUCS) method. The phenomenon that is ... -
Pengaruh Servicescape dan Brand Image terhadap Repurchase Intention melalui Customer Satisfaction pada Customer Maxx Coffee
(Universitas Sumatera Utara, 2025)Currently, competition between cafes that provide coffee drinks is very rapid. One way to win the competition is to understand consumer behavior. Such as paying attention to the servicescape of their place of business, ...
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