Master Theses
Master Theses
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Pengaruh Digital Customer Experience dan Enjoyment terhadap E-Loyalty E-Wallet Flip Melalui E-Trust pada Generasi Milenial Kota Medan
(Universitas Sumatera Utara, 2023)The digital revolution has changed various business environments, including the financial services industry. At this time, financial services or financial technology has developed. The digital revolution can bring various ... -
Hubungan Economic Value Added (Eva) dan Kinerja Keuangan PT. LC Industry Indonesia Periode 2013-2017
(Universitas Sumatera Utara, 2019)Pengukuran kinerja keuangan adalah salah satu faktor penting bagi perusahaan , karena dengan pengukuran tersebut dapat digunakan sebagai dasar untuk menyusun sistem imbalan dalam perusahaan yang dapat mempengaruhi perilaku ... -
Pengaruh Insentif dan Kepuasan Kerja Terhadap Kinerja Pegawai Melalui Semangat Kerja Sebagai Variabel Intervening pada Badan Lingkungan Hidup Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2023)Organisasi pemerintahan sebagai salah satu bentuk pelayanan publik memiliki tujuan untuk mensejahterakan masyarakat melalui pelayanan-pelayanan yang diberikan kepada masyarakat. Untuk dapat memberikan pelayanan yang maksimal ... -
Pengaruh Komunikasi Efektif dan Pemanfaatan Teknologi Informasi Terhadap Kinerja Pegawai dengan Kepuasan Kerja sebagai Variabel Mediasi pada Kantor Walikota Medan
(Universitas Sumatera Utara, 2023)Human resource is an important aspect in an organization because the employee's productivity has a direct impact on the organization. Factors that can increase the employee pe,formance are effective communication and the ... -
Pengaruh Beban Kerja dan Kemampuan Beradaptasi Terhadap Kinerja Pegawai Melalui Kepuasan Kerja pada PT. Bank Sumut Regional 1 Medan
(Universitas Sumatera Utara, 2023)The objective of the research is to analyze whether workload, ability to adapt, ad job satisfaction affect employees' performance. The research employs quantitative method. The population is made up of the employees of PT ... -
Analisis Perbandingan Kinerja Portofolio Optimal yang Dibentuk dari Saham Indeks Lq45 dengan Portofolio Reksadana Mandiri Investa Equity Asean 5 Plus
(Universitas Sumatera Utara, 2017)The increase in the number of investors becomes a huge potential to increase the capacity of the capital market. Among the instruments of investment in the stock market, shares are the most frequently traded (Ichsan et ... -
Eksplorasi Consumer Ethnocentrism terhadap Brand Value, Brand Image, dan Niat Membeli Produk Fashion Lokal Indonesia pada Gen Z Kota Medan
(Universitas Sumatera Utara, 2023)This study aims to analyze how consumer ethnocentrism affects brand value, brand image, and the purchase intention local Indonesian fashion products among Gen Z in the city of Medan. The type of research conducted is ... -
Pengaruh Konflik Keluarga-Pekerjaan, Stres Kerja dan Well Being terhadap Perilaku Kewarganegaraan Organisasi Dimediasi Komitmen Organisasi pada PT. Bank Sumut
(Universitas Sumatera Utara, 2023)The importance of researching organizational citizenship behavior at PT Bank Sumut is because banking companies have intense competition so that there are many things that employees must do to work according to the target. ... -
Pengaruh eWOM dan Perception of Price terhadap Purchase Intention dengan Brand Image sebagai Variabel Intervening pada Produk Perawatan Kahf
(Universitas Sumatera Utara, 2023)The term "eWOM" refers to word-ofmouth marketing that utilizes electronic media, including reviews and recomrnendations. A consumer's evaluation of a value of product in relation to price is known as ... -
Pengaruh Brand Trust dan Perceived Quality terhadap Brand Loyalty di Mediasi Customer Satisfaction pada Konsumen Kopi Kenangan Sun Plaza di Kota Medan
(Universitas Sumatera Utara, 2023)In this study, we examined the influence of brand trust and perceived quality on brand loyalty through customer satisfaction at Kopi Kenangan Sun Plaza in Medan City. The increasing consumption of coffee in Indonesia has ... -
Pengaruh Beban Kerja dan Kemampuan Beradaptasi terhadap Kinerja Pegawai melalui Kepuasan Kerja pada PT. Bank Sumut Regional 1 Medan
(Universitas Sumatera Utara, 2023)The objective of the research is to analyze whether workload, ability to adapt, ad job satisfaction affect employees' performance. The research employs quantitative method. The population is made up of the employees ... -
Analisis Kebutuhan Sumber Daya Manusia untuk Posisi Jabatan Fungsional Pengelola Pengadaan Barang/Jasa di Lingkungan Kementerian Agraria dan Tata Ruang/ Badan Pertanahan Nasional
(Universitas Sumatera Utara, 2023)Human resource guarantees the sustainability of an organization company. Therefore, the human resources of an organization need to be planned so it can achieve its goal. The research aims to analyze the need for human ... -
Analisis Pengaruh Faktor Psikologis, Sosiodemografi, dan Literasi Keuangan terhadap Perencanaan Keuangan Dana Pendidikan Anak Keluarga Milenial Indonesia
(Universitas Sumatera Utara, 2023)Education is a crucial investment for children's future since it serves as the foundational skill set for producing qualified people. Therefore, it becomes a crucial responsibility of parents to ... -
Pengaruh Brand Image dan Customer Satisfaction terhadap Brand Loyalty melalui Brand Love sebagai Variabel Mediasi pada Starbucks Multatuli Medan
(Universitas Sumatera Utara, 2023)The growth in population and income levels have become a driving factor in increasing demand for non-consumption-based necessities which many have made as a way of life over time. The escalation in coffee shop business has ... -
Pengaruh Customer Experience dan Servicescape terhadap Loyalitas Pelanggan melalui Customer Satisfaction sebagai Variabel Interverning pada Me & Coffee Works Wahid Hasyim Medan
(Universitas Sumatera Utara, 2023)The history of this modern coffee shop comes from America, where the characteristics of service and delivery are fast. One of the coffee shops in Medan is Me & Coffee. Me & Coffee in the coffee world of Medan City. This ... -
Pengaruh Persepsi Konsumen Atas Produk dan Motivasi terhadap Keputusan Pembelian Canako Rice Box dengan Gaya Hidup sebagai Variabel Moderasi
(Universitas Sumatera Utara, 2023)Currently in the city of Medan many people open a rice box business. One of the rice box businesses in Medan City is Canako Rice Box. This study aims to determine and analyze the influence of consumer perceptions of the ... -
Pengaruh Perubahan Organisasi dan Budaya Organisasi terhadap Kinerja Pegawai melalui Kepuasan Kerja pada Karyawan Generasi Milenial PT Jasa Raharja Cabang Sumatera Utara
(Universitas Sumatera Utara, 2023)Demographic bonus in Indonesia today occurs because of the productive age (15- 64 years). Based on the census in 2021 which states that of the 70.72% of the population, 25.87% of them are millennial generation. One of the ... -
Pengaruh Motivasi Ekstrinsik dan Pelatihan terhadap Kinerja Pegawai melalui Pengembangan Karir sebagai Variabel Intervening di PT. Bank XYZ (Persero) Tbk Kantor Cabang Utama Medan
(Universitas Sumatera Utara, 2023)The decline in the performance of BANK XYZ KC Medan Employees, from the percentage of employee performance appraisal results for 2018-2021 which had unsatisfactory fluctuations. Employees still get ratings in the sufficient ... -
Pengaruh Promosi Sosial Media dan Word of Mouth terhadap Keputusan Pembelian melalui Minat Beli sebagai Variabel Intervening pada Coffee Shop Minum Kopi di Medan
(Universitas Sumatera Utara, 2023)The increase in coffee consumption in society recently has led to competition among coffee shops or cafe that sell coffee in order to serve mers for the needs of coffee. This phenomenon creates a new opportunity namely ... -
Pengaruh Lingkungan Kerja dan Kompetensi terhadap Kinerja Pegawai melalui Kepuasan Kerja pada Badan Riset dan Inovasi Daerah Kota Medan
(Universitas Sumatera Utara, 2023)Human resources are individuals who work as a driving force for an organization, both institutions and companies and function as an asset whose capabilities must be trained and developed so that they are able to provide ...
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