Master Theses
Master Theses
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Pengaruh Kepuasan Kerja dan Komitmen Organisasi terhadap Kinerja Karyawan melalui Organizational Citizenship Behaviour (OCB) sebagai Variabel Intervening pada PT. Bank Rakyat Indonesia (Persero) Cabang Iskandar Muda
(Universitas Sumatera Utara, 2025)The performance of employees at PT. Bank Rakyat Indonesia, Iskandar Muda branch office, has not achieved optimal results in recent years. This can be seenfrom several employees who have not been able to meet the targets ... -
Pengaruh Kepemimpinan Transformasional, Motivasi Kerja Dan Lingkungan Kerja Fisik Terhadap Kinerja Pegawai Dengan Kepuasan Kerja Sebagai Variabel Intervening Pada PT. Pelindo Regional 1 (Persero) Cabang Belawan
(Universitas Sumatera Utara, 2025)Transformational leadership, work motivation and the physical work environment are important factors that influence employee performance. High performance given by an employee will encourage employee job satisfaction. The ... -
Pengaruh Citra Merek dan Kualitas Pelayanan terhadap Keputusan Pembelian Ulang dengan Gaya Hidup Berbelanja sebagai Variabel Moderasi pada Konsumen Produk Hilon di Kota Medan
(Universitas Sumatera Utara, 2024)Repurchasing usually indicates that a certain product has fulfilled consumers' approval so that they are willing to use it again in great number. As a repurchasing activity. it is done by a consumer for a product with the ... -
Pengaruh Konflik Kerja, Lingungan Kerja Dan Kesadaran Diri Terhadap Kinerja Pegawai Dengan Kepuasan Kerja Sebagai Variabel Mediasi Pada Pegawai RS Prof Dr Chairudin Panusunan Lubis
(Universitas Sumatera Utara, 2025)Hospitals are vital organization or healthcare facilities that play a crucialrole in improving public health. To provide comprehensive healthcare service, it is necessary to evaluate employee performance and job satisfaction ... -
Pengaruh Harga dan Celebrity Endorser terhadap Purchase Decision dengan Citra Merek sebagai Variabel Intervening pada Produk Skincare MS. Glow
(Universitas Sumatera Utara, 2025)The beauty industry has been experiencing continuous growth over the years. In Indonesia, several well-known skincare brands have emerged, one of which is Ms Glow. Ms Glow have received the Indonesia Top Corporate Social ... -
Pengaruh Service Quality dan Citra Institusi terhadap Loyalitas Mahasiswa melalui Kepuasan sebagai Variabel Intervening pada Universitas Battuta
(Universitas Sumatera Utara, 2025)Universities play an important role as the main pillar in driving national transformation, both in terms of economy, social, and culture. In the era of globalization and revolution 4.0, the role of universities is becoming ... -
Peran Emotional Marketing Dan Destination Image Terhadap Positive Electronic Word Of Mouth Melalui Tourist Satisfaction Sebagai Variabel Mediasi Pada Wisata Siantar Zoo
(Universitas Sumatera Utara, 2025)This study aims to analyze and determine the influence of Emotional Marketing and Destination Image on Positive Electronic Word of Mouth through Tourist Satisfaction as a mediating variable in Siantar Zoo tourism. The ... -
Pengaruh Customer Experience Quality terhadap Revisit Intention pada Pelanggan Hotel OYO di Kota Medan
(Universitas Sumatera Utara, 2024)The rapid development of information technology has contributed to various industries, including the tourism industry. With technological advancements, hotels can increse sales through digital marketing. OYO is a Virtual ... -
Pengaruh Kualitas Pelayanan Digital (BRImo) Terhadap Loyalitas Nasabah Melalui Kepercayaan dan Kepuasan Nasabah pada Situasi Covid 19 (PT Bank Rakyat Indonesia Kantor Wilayah Medan)
(Universitas Sumatera Utara, 2021)BRImo is the latest application from BRI Mobile that combines the functions of mobile banking, internet banking, and electronic money or Tbank into one application with a more complete and attractive transaction menu, using ... -
Pengaruh Perceived Value dan Destination Brand Experience terhadap Minat Berkunjung Kembali melalui Kepuasan Wisatawan sebagai Variabel Intervening pada Ekowisata Bukit Lawang
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of perceived value and destination brand experience on revisit intention through tourist satisfaction as an intervening variable at the Bukit Lawang ecotourism destination. This ... -
Pengaruh Kesiapan Berubah Pegawai dan Organizational Citizenship Behavior terhadap Kinerja Pegawai melalui Stres Kerja pada UPT Perlindungan Tanaman Pangan dan Hortikultura Sumatera Utara
(Universitas Sumatera Utara, 2021)The Unit of Food and Horticultural Crops Protection (UPT PTPH) of North Sumatera is a government agency responsible for assisting the Head of Service in carrying out the administration and/or technical tasks of plant ... -
Pengaruh Gaya Kepemimpinan, Self Efficacy dan Kompensasi terhadap Kinerja Pegawai dengan Kepuasan Kerja sebagai Variabel Intervening pada Dinas Pekerjaan Umum Kota Medan
(Universitas Sumatera Utara, 2024)An institution's progress is influenced by both internal and external environmental factors. The extent to which the institution's goals have been achieved can be seen from how much it meets the environmental demands. ... -
Pengaruh Green Marketing dan Citra Merek terhadap Keputusan Pembelian dengan Minat Beli sebagai Variabel Intervening pada Konsumen Starbucks Coffee Multatuli Medan
(Universitas Sumatera Utara, 2024)Starbucks Coffee is a company that pays attention to its brand image in the eyes of consumers by focusing its marketing strategy on environmental issues. In the Top Brand Index, Starbucks Coffee has experienced a decline ... -
Pengaruh Service Quality of E-Ticketing Technique terhadap Word of Mouth dan Repurchase Intention dengan Customer Satisfaction Sebagai Variabel Intervening pada Jasa Layanan Online Traveloka di Kota Binjai
(Universitas Sumatera Utara, 2022)The development of technology is expected to give significant· benefits to the competitive business world. E-commerce is a new paradigm that becomes important when society experience changes in behavior, namely when they ... -
Pengaruh Pemasaran Online terhadap Keputusan Pembelian Produk Sepatu Merek Converse pada Siswa/I Sma Yayasan Pendidikan Harapan 1 Medan
(Universitas Sumatera Utara, 2020)The research aims to discover the effects of online marketing on purchase decision of converse shoes in the students at Harapan 1 Education Foundation Medan. The population of this research is made up of all Senior High ... -
Analisis Pengaruh Gaya Kepemimpinan Transaksional, Kompensasi dan Motivasi Kerja terhadap Prestasi Kerja Pegawai Operator PT. Pelabuhan Indonesia I (Persero) Cabang Belawan International Container Terminal (BICT)
(Universitas Sumatera Utara, 2024)Work Performance of Operator that is calculated in the Electronic Performance Management (MKE) Application experiences a decline in 2013 to 2015. The result of the pre-survey Leadership Style of General Managers of PT ... -
Komparasi Determinan Struktur Modal Perusahaan Lippo Group dan Bakrie Group yang Terdaftar di Bursa Efek Indonesia (Pendekatan Partial Adjustment Model)
(Universitas Sumatera Utara, 2024)This research aims to compare the caplial structure determinants of Lippe Group and Batrie Group both of which are listed on Joukomenta Stock Exchange using partial adjustment model approach. The capital structure (leverage) ... -
Pengaruh Pengalaman Pelanggan, Citra Merek,Persepsi Harga terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Gojek di Universitas Sumatera Utara
(Universitas Sumatera Utara, 2024)The advancement of digital technology has brought significant changes and progress to human life One frequently wed deptal techology is online applications In today's modern era, marsportation plays a crucial role in daily ... -
Pengaruh Work-Life Balance dan Employee Engagement terhadap Kinerja Karyawan Kantor Cabang Tipe A dan B PT Asabri (Persero) Melalui Kepuasan Kerja
(Universitas Sumatera Utara, 2024)This study identifies an imbalance perceived by employees between their work and personal lives, where employees are less satisfied with their jobs due to unmet expectations, leading to a decline in their engagement with ... -
Pengaruh Kecerdasan Emosional, Rekan Kerja dan Self Efficacy terhadap Turnover Intention Karyawan Melalui Kepuasan Kerja pada PT AXA Mandiri Financial Service Region 1
(Universitas Sumatera Utara, 2024)PT AXA Mandiri Financial Services, harainafter referred to as AXA Mandiri, initially operated on October 28, 1991 under the name PT Azuruns! Jhoot Saan Raharjo, becoming the forerunner of PT AXA Mandiri Financial Services. ...
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