Master Theses
Master Theses
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Pengaruh Keterikatan Karyawan dan Efikasi Diri terhadap Kinerja Karyawan melalui Perilaku Kerja Inovatif pada PT Asam Jawa Medan
(Universitas Sumatera Utara, 2024)An employee's success in their performance will be known if she/he has employee engagement and self-efficacy which is also supported by innovative work behavior. This research aims to analyze the effect of employee engagement ... -
Pengaruh Social Media Marketing, Electronic Word of Mouth dan Lifestyle terhadap Keputusan Pembelian Jasa melalui Minat Beli pada Diyos Shoes Cleaning di Kota Medan
(Universitas Sumatera Utara, 2024)Indonesia is in National economy recovery phase due to the Covid-19 pandemic. The industry of MSMEs is a leading sector in the National economic recovery process. However, the problem encountered by MSMEs is the low level ... -
Pengaruh Pelatihan dan Mentoring terhadap Kinerja Guru dengan Kompensasi sebagai Variabel Moderasi di Sekolah Mitra Program Pintar Tanoto Foundation Kabupaten Batu Bara
(Universitas Sumatera Utara, 2024)Realizing quality learning is an urgent need in Indonesia. Achieving good teacher performance is the main key to creating an effective teaching and learning process. This research aims to analyze the effect of training and ... -
Pengaruh Keterikatan Kerja dan Kesiapan Pegawai untuk Berubah terhadap Perubahan Organisasi dengan Dukungan Organisasi sebagai Variabel Moderasi pada Unit Usaha Syariah PT Bank Sumut
(Universitas Sumatera Utara, 2024)The dynamics in the financial industry require banking actors to prepare themselves to change as quickly as possible in the midst amidst of changes in achieving performance results. The human resource factors is one of the ... -
Analisis Pengaruh Manajemen Laba dan Leverage terhadap Nilai Perusahaan dengan Komisaris Independen sebagai Variabel Moderasi pada Emiten LQ45 Bursa Efek Indonesia
(Universitas Sumatera Utara, 2024)This research aims lo determine the effects of Profit Management and Leverage on Company Value with an independent Commissioner as a moderating variable in Lq45 issuer of the Indonesia Stock &change. This is causal ... -
Peran Pemasaran Digital dalam Meningkatkan Kunjungan Wisatawan ke Objek Wisata Trekking di Bukit Lawang
(Universitas Sumatera Utara, 2024)Technological advancements have played a significant role in changing how people plan, access, and experience travel. While the number of tourist visitors to North Sumatra in 2023 experienced a decline, possibly due to ... -
Pengaruh Content Marketing terhadap Customer Advocacy dengan Brand Trust dan Customer Engagement sebagai Variabel Intervening pada Aplikasi Tiktok di Kota Medan
(Universitas Sumatera Utara, 2024)Currently, the use of Tiktok becomes a phenomenon that significantly affects the lifestyle of society following the social media trend. The existence of content marketing indicates a strong interest in the platform, which ... -
Pengaruh Work Life Balance dan Budaya Organisasi terhadap Kinerja Pegawai Dimediasi Kepuasan Kerja pada Fakultas Kedokteran Universitas Sumatera Utara
(Universitas Sumatera Utara, 2024)It is essential to analyze the employees' performance at the faculty of Medicine, Universitas Sumatera Utara because academic service has the big portion in campus which is mostly directly concerned with students. In ... -
Pengaruh E-Service Quality dan Perceived Ease of Use terhadap E-Customer Loyalty dengan E-Customer Satisfaction dan E-Trust sebagai Variabel Intervening pada Digital Payment Dana di Kota Medan
(Universitas Sumatera Utara, 2024)The cashless phenomenon is shown by the presence of various types of e-wallets in Indonesia. E-wallet is an application to be used for a digital payment, where someone can save money and purchasing online and offline ... -
Pengaruh Dining Service Quality dan Social Media Marketing terhadap Minat Berkunjung Kembali dengan Customer Satisfaction sebagai Variabel Intervening di In Out Cafe Medan
(Universitas Sumatera Utara, 2024)The objective of the research is motivated by the phenomena that occur related to the quality of service and cafe facilities that have an impact on customer satisfaction and interest in visiting In Out Cafe Medan, and the ... -
Pengaruh Efikasi Diri, Berbagi Pengetahuan, dan Perilaku Loyalitas terhadap Kinerja Pegawai Aparatur Sipil Negara di Sekretariat Daerah Provinsi Sumatera Utara dengan Kepuasan Kerja sebagai Variabel Interverning
(Universitas Sumatera Utara, 2024)Employee performance is a measure of an organization's success in developing human resources, as initiators, providers of energy, creativity. It results the quality improvement of an organization at the Regional Secretariat ... -
Analisis Pengaruh Financial Literacy terhadap Kinerja Keuangan Usaha Kecil Menengah dengan Mediasi Rational Financing Decision dan Financial Capital di Kabupaten Deli Serdang Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2024)This research aims to analyze the influence of financial literacy on the financial performance of small and medium enterprises with the mediation of rational financing decisions and financial capital in Deli Serdang Regency ... -
Pengaruh Social Influence dan Habit terhadap Use Behaviour dengan Behavioural Intention sebagai Variabel Intervening pada Pengguna Aplikasi Gojek di Wilayah Kecamatan Medan Helvetia
(Universitas Sumatera Utara, 2024)Penelitian ini bertujuan untuk mengetahui Pengaruh Social Influence dan Habit terhadap Use Behaviour dengan Behavioural Intention sebagai Variabel Intervening pada Pengguna Aplikasi Gojek diwilayah Kecamatan Medan Helvetia. ... -
Pengaruh Corporate Branding terhadap Brand Loyalty dengan Emotional Attachment sebagai Variabel Intervening pada Millennial Consumer di Clinic MS Glow Medan
(Universitas Sumatera Utara, 2024)The objective of this research is to reveal effects of Corporate Branding on Brand Loyalty using Emotional Attachment as an Intervening Variable in the Millennial Consumer at Ms Glau., Clinic Medan. This is an associative ... -
Pengaruh Citra Instansi dan Kualitas Layanan terhadap Kepuasan dengan Kepercayaan Sebagai Variabel Intervening pada Klien UPTD PPA Kota Langsa
(Universitas Sumatera Utara, 2024)This research is based on the phenomenon of insufficient outrIUIch and counseling conducted by UPTD PPA in langsa and the clients' satisfaction and trust to do accompanying and fostering families and children. Consequently, ... -
Pengaruh Customer Review, Brand Experience dan Customer Satisfaction terhadap Repurchase Intention pada Produk Perawatan MS. Glow di Kota Medan
(Universitas Sumatera Utara, 2024)MS. Glow is oneof the skincare brands available in Medan City. Recently, there has been a decline in sales of MS. Glow skincare products, which is suspected to be due to the decreasing interest of the Medan community in ... -
Pengaruh Content Marketing terhadap Loyalitas Merek Melalui Keterlibatan Pelanggan dan Kepercayaan Merek Sebagai Variabel Mediasi Pada Smartphone iPhone
(Universitas Sumatera Utara, 2024)The development of information technology and technology in Indonesia is demonstrated through Marketing 4.0 as digital marketing. Currently, technological advances in the digital era cannot be avoided. Due to the ability ... -
Analisis Pengaruh Kecerdasan Emosional dan Beban Kerja terhadap Kinerja Karyawan Melalui Kepuasan Kerja pada PT. Telkom Indonesia Regional 1 Sumatera
(Universitas Sumatera Utara, 2024)This study is motivated by the phenomenon of company transformation towards a leaner structure, where employees are required to be more agile in adapting to higher workloads and tighter deadlines. Additionally, the suboptimal ... -
Pengaruh Gamification dan Live Streaming Shopping terhadap Purchase Decision dengan Purchase Intention sebagai Variabel Intervening pada Marketplace Shopee di Kota Medan
(Universitas Sumatera Utara, 2024)The competition in e-commerce in Indonesia makes e-commerce companies increasingly competitive to issue innovations by developing attractive strategies for customers. According to the results of an iPrice Indonesia survey, ... -
Pengaruh Kompetensi dan Penilaian Prestasi Kerja terhadap Kinerja Guru melalui Insentif Sertifikasi sebagai Variabel Intervening pada Guru Yayasan Taman Pendidikan Islam Medan
(Universitas Sumatera Utara, 2024)The research conducted at the Taman Pendidikan Islam Medan was research that aimed to look at the phenomenon of decreasing teacher performance that occurred in elementary, middle and high school teachers due to low competence ...
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