Master Theses
Master Theses
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Pengaruh Entertainment Factor dan Relatability pada Konten Pemasaran Media Sosial Milik Brand di Industri Fashion terhadap Consumer Interaction dengan Personal Emotion sebagai Variabel Intervening pada Gen Z dan Millennial di Kota Medan
(Universitas Sumatera Utara, 2024)The fashion industry is undergoing rapid development and intense competitiveness in today’s digital era. Rapid consumer interaction on social media can attract high attention for a company so that the company can remain ... -
Pengaruh Kualitas Pelayanan dan Kepercayaan terhadap Loyalitas Pelanggan dengan Kepuasan sebagai Variabel Intervening pada Mandiri Supermarket Medan
(Universitas Sumatera Utara, 2023)This study aims fo determine and analyze the effects of service quality and trust on customer loyalty with satisfaction as an intervening variable, in Mandiri Supermarket, Griya Medan. Nowadays, tight business competition ... -
Pengaruh Inovasi Layanan dan Self Service Technology terhadap E-Loyalty dalam Menggunakan Cash Management BNI melalui E-Satisfaction pada PT Bank Negara Indonesia (Persero) Tbk Kantor Cabang Medan
(Universitas Sumatera Utara, 2024)PT Bank Negara Indonesia (Persero) Tbk presents Cash Management financial services with various flagship features such as account information, transfer management, mass management, liquidity management and various other ... -
Pengaruh Pemasaran Media Sosial Instagram, e-Wom dan Citra Merek terhadap Keputusan Mendaftar melalui Kepercayaan Merek sebagai Variabel Mediasi pada Mahasiswa Politeknik Cendana Medan
(Universitas Sumatera Utara, 2024)This study aims to analyze social media marketing E-WOM and brand image on the decision to register through brand trust in Cendana Polytechnic students. The type of research used in this study is associative research. ... -
Pengaruh Dining Service Quality dan Persuasion terhadap Minat Berkunjung Kembali dengan Lifestyle sebagai Variabel Moderating pada Konsumen Alessa Public House Cafe di Kota Binjai
(Universitas Sumatera Utara, 2024)This research is motivated by the phenomenon of inadequate facilities, making cunsomers feel uncomfortable, and the lack of promotion provided by Alessa Public House Cafe, resulting in consumers having no interest in ... -
Pengaruh Self Efficacy, Leadership dan Pengalaman Berusaha terhadap Kinerja Wirausaha dengan Prilaku Inovatif sebagai Variabel Intervening pada Anggota Badan Pengurus Cabang Himpunan Pengusaha Muda Indonesia (HIPMI) Kota Medan
(Universitas Sumatera Utara, 2023)Most young entrepreneurs experience a decline in performance in running their businesses, such as young entrepreneurs who are members of HIPMI Medan City. Young entrepreneurs in HIPMI Medan City do not have confidence (Self ... -
Pengaruh Gaya Kepemimpinan dan Konflik Kerja terhadap Kinerja di Bidang Kedokteran dan Kesehatan POLDA Sumatera Utara melalui Kepuasan Kerja
(Universitas Sumatera Utara, 2024)This study aims to analyze the influence of leadership style and work conflict on performance with job satisfaction as the intervening variable in the North Sumatra Police Medical and Health Sector Unit. Data was collected ... -
Pengaruh User Experience, User Interface dan Price Fairness terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan Layanan Streaming Digital di Kota Medan
(Universitas Sumatera Utara, 2023)This research aims to determine and analyze the effect of user experience, user interface, and price fairness on customer loyalty through digital streaming service customer satisfaction. This is an associative research, ... -
Pengaruh Intellectual Capital, Non Performing Loan dan Inflasi terhadap Nilai Perusahaan dengan Kinerja Keuangan sebagai Variabel Intervening pada Perbankan di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2024)In the context of financial management, the objective of establishing a company includes a short term goal such as maximizing earnings by using the available resources and a long term goal such as increasing firm value ... -
Pengaruh Komitmen Kerja, Perampingan, Ambiguitas Peran terhadap Kinerja Pegawai dengan Dimoderasi Keterlibatan Digital pada Perwakilan BKKBN Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2023)This research was motivated by the conditions that occurred at the BKKBN Representative of North Sumatra Province after downsizing as a result of the merger of agencies within the local government. Employee performance has ... -
Pengaruh Customer Experience dan Service Quality terhadap Customer Loyalty dengan Customer Satisfaction sebagai Variabel Interverning pada ACE Hardware Juanda Medan
(Universitas Sumatera Utara, 2023)One retail company that is popular with consumers in the field of household equipment and furniture is Ace Hardware. This research aims to determine and analyze the influence of customer experience and service quality on ... -
Pengaruh Kompetensi Kewirausahaan, Orientasi Kewirausahaan dan Pemanfaatan Teknologi Informasi terhadap Kinerja Usaha Melalui Keunggulan Bersaing pada Usaha Handicraft Binaan Dinas Koperasi UKM, Perindustrian dan Perdagangan Kota Medan
(Universitas Sumatera Utara, 2023)Small to Medium-sized Enterprise (SME) is one of 1he main s11pp<>rts of economic development. it plays the role III providing job vacancies. a11d becoming Lite source of economic growt!t mrd distrib11tio11 of Ilic increase ... -
Pengaruh Kualitas Pelayanan dan Kualitas Produk BSI Griya terhadap Loyalitas Nasabah Melalui Kepuasan Nasabah Bank Syariah Indonesia Capem Iskandar Muda di Kota Medan
(Universitas Sumatera Utara, 2023)This study aims to determine and analyze the direct effect of service quality and product quality of BSI Griya on customer satisfaction and customer loyalty; customer satisfaction on customer loyalty; the effect of service ... -
Analisis Pengaruh Green Product, Green Advertising dan Green Brand terhadap Keputusan Pembelian Melalui Kepercayaan Konsumen Produk Tupperware di SMPN Beureunuen
(Universitas Sumatera Utara, 2023)The emergence of various threats to the environment, making companies need to apply a new business concept by applying issues regarding the environment or called green marketing. Green marketing is a concept that covers ... -
Pengaruh E-Service Quality terhadap Customer Loyalty dengan Customer Satisfaction sebagai Variabel Intervening pada Pengguna Jasa Grab di Kota Medan
(Universitas Sumatera Utara, 2023)Online-based transportation services are a solution for urban communities, especially in big cities. Online transportation provides services to consumers by combining the real benefits of technology and taxis. Where ... -
Pengaruh Omni-Channel Strategy Dan Customer Experience Terhadap Minat Membeli Ulang melalui Kepuasan Konsumen Pada Produk Somethinc Sun Plaza Medan
(Universitas Sumatera Utara, 2023)This study aims to see the effect of omnichannel strategy and customer experience on repurchasing intentions through customer satisfaction with Something products at Sun Plaza Medan. This type of research used is quantitative ... -
Pengaruh Omni-Channel Integration Quality dan Omni Channel Perceived Value terhadap Customer Loyalty melalui Customer Satisfaction pada Kopi Kenangan Cabang OCBC Ringroad Medan
(Universitas Sumatera Utara, 2023)The objective of this research is to analyze the effects of Omni-channel integration quality and Omni-channel perceived value on customer loyalty through customer satisfaction at Kopi Kenangan, OCBC Ring road. The research ... -
Pengaruh Kemampuan Kerja, Hubungan antara Atasan dan Bawahan dan Situasi Kerja terhadap Prestasi Kerja dengan Melalui Kepuasan Kerja sebagai Variabel Intervening pada Bank Syariah Indonesia, Area Medan Raya
(Universitas Sumatera Utara, 2022)This research finds that employees do not optimally complete their task an time. They do not respond to the instructions and are not able to solve any work problems. The objective of the research is to find out the effect ... -
Strategi Peningkatan Investasi Asing di Kota Medan
(Universitas Sumatera Utara, 2023)Fraileconomicgrowthandlowf;oreigniavestmentcomingintoMedanintheperiod Of 2018-2022 are the basis f tor selecting an ef f iecrfue strategy to be inplemerited in Medan. This research aims to idetttify and analyze the ... -
Determinan Corporate Turnaround dengan Assets Retrenchment sebagai Variabel Moderasi pada Perusahaan Manufaktur di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2021)This study aims to see the determinants of Corporate Turnaround with Assets Retrenchment as a moderating variable in manufacturing companies on the Indonesia Stock Exchange. The independent variables in this study are ...
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