Model Pengembangan Industri Kreatif Berbasis Rumah Tangga dan Kaitannya dengan Pengembangan Wilayah di Kabupaten Deli Serdang Sumatera Utara

Abstract

The development on industrial field existed on Deli Serdang District has not involved a creative industrial element home-based yet as the most important aspect in supporting the regional development as well as. The objective of this study are (1) to determine whether external factors (market, quality natural resources, quality human resources, a creative industrial attractive, local content innovation, the role of government, private and cooperative, cooperation of those activist in a creative industry with HKI and amount of businessman may influence to the development of creative industrial home-based in the region, (2) to analyze the influence of creative industrial home-based for the development of regional may refer to the local potency available sustainable for the district, and (3) according to point 1 and 2, is possible to arrange priority program on creative industrial home-based. This study is conducted on Deli Serdang District, taking place since April 2015 up to December 2016. The result with Structural Equivalent Model synthesis indicated that variable of Natural resources with quality, Human resources with quality, the attractive, local content innovation, the role of government, private and cooperative has been the best indicator in developing many creative industrial home-based on the region. Further, the result with SEM also indicated that Creative Industrial home-based-IKBRT (X) may influence at least 0.583 on the development of region (Z). With synthesis in Analytical Hierarchy Process (AHP) obtained a hierarchy coefficient rate on arranged of higher land, means found many priority program in place such as a cooperation program in HKI, still a local content innovation program, improvement amount in businessman and also the role of government, private and cooperative. Priority in development was arranged commencing in higher land, go to lower land, and further to beach shore.

Pembangunan bidang industri di Kabupaten Deli Serdang belum memasukkan unsur industri kreatif berbasis rumah tangga sebagai unsur terpenting dalam menopang pengembangan wilayah. Tujuan penelitian ini adalah untuk (1) Apakah faktor-faktor (pasar, SDA berkualitas, SDM berkualitas, daya tarik industri kreatif, inovasi muatan lokal, peran Pemerintah, swasta dan koperasi, kerjasama pelaku industri kreatif dalam HKI dan jumlah wira usaha berpengaruh terhadap pengembangan industri kreatif berbasis rumah tangga di Kabupaten Deli Serdang. (2). Menganalisis pengaruh industry kreatif berbasis rumah tangga untuk pengembangan daerah sesuai dengan potensi daerah secara berkelanjutan dari Deli Serdang. dan (3). Berdasarkan poin 1 sampai 2, dapat dibangun program prioritas industry kreatif berbasis rumah tangga. Penelitian ini dilaksanakan di Kabupaten Deli Serdang dari April 2015 hingga Desember tahun 2016.Hasil sitesis SEM menunjukkan bahwa variabel SDA berkualitas, SDM berkualitas, daya tarik, inovasi muatan lokal, peran Pemerintah, Swasta dan Koperasi merupakan indikator terbaik dalam pengembangan industri kreatif bebasis rumah tangga di Kabupaten Deli Serdang. Selanjutnya hasil analisa SEM juga menunjukan bahwa IKBRT (X) berpengaruh 0,583 terhadap pengembangan wilayah (Z). SintesisAnalytical Hierarchy Process (AHP) diperoleh nilai koefisien hirarki untuk dataran tinggi lebih besar, terdapat empat prioritas program yaitu program kerjasama HKI, disusul program inovasi muatan lokal, peningkatan jumlah wirausahawan dan peran pemerintah, swasta dan koperasi. Prioritas pengembangan yang dimulai dari dataran tinggi, dataran rendah dan pantai.