Illocutionary Act In Selected English Car Slogan Advertisements

Abstract

Preparation of this paper is as one of the conditions to conditions to omplete the course in the Department of English Literature, Faculty of Cultural Studies, University of North Sumatra. The author chose the title “Illocutionary Act in Selected English Car Slogan Advertisements” because the author are aware of the importance of the impact of advertising and role of electronic mass media, and international networks that have a direct impact and long term impact for customers. In this paper, the author examines the qualitative methods that collect data related to advertising in the mass media, to review relevant literature, and wrote illocutionary speech act analysis and conclusions were brought. Therefore, through this review the author‟s hope to add insight and knowledge about the reader illocutionary speech acts embedded in advertisements, especially products that are advertised in English.