Undergraduate Theses
Undergraduate Theses
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Pengaruh Gaya Hidup Hedonisme, Visual Merchandising, dan Diskon Harga Terhadap Pembelian Impulsif di MR. DIY Plaza Medan Fair
(Universitas Sumatera Utara, 2024)Developments in the world of retail business require companies to have good marketing strategies to face competition. Impulse buying is a consumer behavior that must be considered when marketing products. MR. DIY is a ... -
Pengaruh Work Life Balance dan Job Burnout terhadap Produktivitas Kerja Karyawan pada PT. Dunia Mas Indopratama
(Universitas Sumatera Utara, 2024)Human Resource Management (HRM) is an understanding of the management of people who work in an organization in the form of a relationship between work and workers (employer-employee), and especially as an effort to achieve ... -
Pengaruh Organizational Support, Komitmen Organisasi dan Organizational Citizenship Behavior (OCB) terhadap Peningkatan Kinerja Karyawan (Studi pada PT Berkat Karunia Phala Kabupaten Mandailing Natal)
(Universitas Sumatera Utara, 2024)Human Resource Management (HRM) is a very important component in an organization because it is directly involved in the running of organizational activities and plays a role in achieving organizational goals. In a company, ... -
Pengaruh Pelaksanaan Program Keselamatan dan Kesehatan Kerja serta Disiplin Kerja terhadap Produktivitas Kerja Karyawan pada Perumda Tirtanadi Kantor Pusat
(Universitas Sumatera Utara, 2024)As a Regional Owned Enterprise of North Sumatra Province which operates in the field of facilities, infrastructure and management of clean water for the community with the aim of improving community welfare which ... -
Pengaruh Kepemimpinan Transformasional dan Sistem Pengendalian Internal terhadap Kinerja Karyawan pada PT. Asia Raya Foundry
(Universitas Sumatera Utara, 2024)Employee performance performance is a process or work produced by employees through several aspects that must be passed and has stages to achieve it and aims to improve the performance of employees themselves. Therefore, ... -
Pengaruh Customer Bonding dan Event Marketing terhadap Repurchase Intention pada Konsumen Vapormania di Kota Medan
(Universitas Sumatera Utara, 2024)The strategy of creating awareness for consumers is an important step to ensure consumption activity and repurchase intention for a product. Companies or business actors must also be able to bind or maintain consumers with ... -
Pengaruh Celebrity Endorser (Sehun), Brand Trust, dan Viral Marketing terhadap Keputusan Pembelian Produk WHITELAB (Studi Pemasaran Produk Whitelab pada Followers Instagram @whitelab.id)
(Universitas Sumatera Utara, 2024)The use of social media is currently growing very rapidly. Social media has opened up phenomenal business opportunities, with many people connected, buying and selling activities become more dynamic and touch a wider ... -
Pengaruh Human Capital dan Iklim Organisasi terhadap Produktivitas Kerja Karyawan (Studi pada Rumah Sakit Islam Malahayati Medan)
(Universitas Sumatera Utara, 2024)Efficient management and qualified human resources are crucial for improving the productivity of Malahayati Medan Islamic Hospital. The hospital's efficiency in providing optimal services is affected by the decrease in ... -
Pengaruh Brand Image, Sales Promotion, dan Store Atmosphere terhadap Impulse Buying (Studi pada Toko Mixue Ice Cream dan Tea di Kota Medan)
(Universitas Sumatera Utara, 2024)The development of the Food & Beverage (F&B) industry in Indonesia after the Covid-19 pandemic shows fantastic numbers. This can be seen from many aspects such as real income which continues to increase again until ... -
Pengaruh Neuromarketing dan User Interface terhadap Consumer Satisfaction dalam Transaksi E-Commerce (Studi pada Mahasiswa USU Pengguna Platform Shopee di Medan)
(Universitas Sumatera Utara, 2024)The rapid development of technology has transformed the way trade is conducted, particularly with the emergence of e-commerce, which is predominantly seen in Indonesia through platforms like Shopee. In the fiercely competitive ... -
Pengaruh Komitmen, Work Family Conflict dan Citra Perusahaan terhadap Turnover Intention Karyawan di CU. Sondang Nauli Kabanjahe
(Universitas Sumatera Utara, 2024)Employees are the most important part of a company, employees are also the key to the success of a company or as an asset in the future. This study aims to determine how the influence of commitment, Work Family Conflict ... -
Pengaruh Work Family Conflict dan Dukungan Organisasi terhadap Kepuasan Kerja Karyawan Bagian Sekretariat Perusahaan pada PTPN IV Medan
(Universitas Sumatera Utara, 2024)Job satisfaction is an employee's positive attitude towards their work. Factors that can influence job satisfaction include work family conflict and organizational support. Companies that do not understand the level of job ... -
Pengaruh Human Capital dan Talent Management terhadap Peningkatan Kinerja Karyawan pada PT. Telkom (Witel Medan)
(Universitas Sumatera Utara, 2024)Human resources in the organization have an important role in that all the potential that exists in human resources can be utilized as an effort to be able to achieve success in achieving goals both individually and in the ... -
Pengaruh Environmental Awareness dan Green Product Promotion terhadap Purchase Decision (Studi Kasus The Body Shop Medan)
(Universitas Sumatera Utara, 2024)Purchase Decision is the final decision taken by consumers to buy a product or service after considering various factors and alternatives. Factors that can influence Purchase Decision such as Environmental Awareness and ... -
Analisis Pengaruh Kecerdasan Emosional, Kecerdasan Intelektual dan Budaya Organisasi terhadap Produktivitas Karyawan pada Perusahaan JNE Cabang Medan Amplas
(Universitas Sumatera Utara, 2024)Productivity is the ability to generate work in accordance with predetermined plans. Factors that can influence productivity include emotional intelligence, intellectual intelligence, and organizational culture. If ... -
Pengaruh Online Customer Review dan Tagline “Gratis Ongkir” terhadap Keputusan Pembelian (Studi pada Generasi Z Pengguna Shopee di Kota Medan)
(Universitas Sumatera Utara, 2024)In this digital era, the development of internet technology has greatly influenced people's lifestyles, especially in shopping which nowadays can easily be done online. Shopee is an e-commerce company that continues to ... -
Pengaruh Job Crafting dan Tuntutan Kerja terhadap Kepuasan Kerja Karyawan (Studi pada PT. Infiniti International Logistic)
(Universitas Sumatera Utara, 2024)The development in the business world necessitates companies to have high- quality human resources (HR) to face changes and competition. The importance of job satisfaction among employees of PT. Infiniti International ... -
Analisis Manfaat Knowledge Sharing dan Relasi Bisnis dalam Pengembangan Usaha Anggota BPD HIPMI SUMUT
(Universitas Sumatera Utara, 2024)In an era where the development of the world is rapid, and competition between people is also getting tighter, it requires someone who wants to start a business to be able to take advantage of the environment, knowledge, ... -
Pengaruh Cyberloafing dan Employee Empowerment terhadap Job Satisfaction (Studi pada PT Inti Indosawit Subur)
(Universitas Sumatera Utara, 2024)In the digital era, the use of technology has become an inseparable part of daily life. Companies find it challenging to regulate employee activities during working hours. In this regard, it was found that employees of ... -
Pengaruh Perceived Organizational Support dan Work Life Balance terhadap Loyalitas Kerja Karyawan pada PT. Alamjaya Wirasentosa
(Universitas Sumatera Utara, 2024)Human resources are a supporting factor in achieving organizational goals and also the most valuable asset in the organization. Good human resource management will have a positive impact on the company. Human resources ...
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