Undergraduate Theses
Undergraduate Theses
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Pengaruh Faktor Lokasi, Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Konsumen pada UMKM Sunthai Tea Stabat
(Universitas Sumatera Utara, 2022)As Indonesia's culinary industry and a growing number of new entrepreneurs continue, competition for beverage products will increase as well as the quality of its service. The high competition against the beverage products ... -
Pengaruh Hard Skill, Soft Skill, dan Pengalaman Kerja terhadap Kinerja Karyawan (Studi pada PT Langkat Nusantara Kepong)
(Universitas Sumatera Utara, 2023)Employee performance is the achievement of results and the level of success of an individual in the workplace. Performance is considered good and successful if the desired objectives are met. Performance can be influenced ... -
Pengaruh Brand Ambasador dan Brand Personality terhadap Purchase Intention Produk Fashion Erigo pada Mahasiswa di Kota Medan
(Universitas Sumatera Utara, 2023)The development of technology and the acceleration of the flow of information increase business competition which demands to bring out the advantages of its products, especially Erigo fashion products. These fashion products ... -
Pengaruh Kepuasan Kerja, dan Loyalitas Kerja terhadap Organizational Citizenship Behavior (OCB) pada PT. Mitra Agung Sawita Sejati (MASS)
(Universitas Sumatera Utara, 2024)In the current era of globalization, technological advances and competition are increasing and developing rapidly in the field of industrialization and innovation. One of the company's success factors lies in its human ... -
Analisa Pengaruh Program Kesejahteraan terhadap Semangat Kerja Karyawan pada Kantor Badan Pusat Statistik Medan
(Universitas Sumatera Utara, 2024)In the competitive business world, having a clear vision, mission, and goals is crucial to a company's success. These elements not only provide direction but also help maximize the company's potential. Human resources, as ... -
Pengaruh Persepsi Customer Satisfaction dan Kepercayaan Konsumen terhadap Intensitas Minat Menggunakan Layanan Dompet Digital (Shopeepay) pada Masyarakat di Kota Medan
(Universitas Sumatera Utara, 2024)Advances in digital technology has changed the lifestyle of the people of Medan city. Life people's lives are now highly dependent on smartphones and the internet. This has encouraged the development of financial services ... -
Pengaruh Lingkungan Kerja dan Job Burnout terhadap Produktivitas Kerja Karyawan pada PT. Indojaya Agrinusa Medan
(Universitas Sumatera Utara, 2024)Work Productivity is a measure of the efficiency and effectiveness of an individual in an organization to produce certain outputs or results using a certain amount of effort in a certain period of time. Productivity can ... -
Pengaruh Program Kesejahteraan dan Komunikasi Organisasi terhadap Semangat Kerja Karyawan (Studi pada PT. Permata Hijau Sawit Medan)
(Universitas Sumatera Utara, 2024)The company will retain employees who have high work morale. This is because employees who have work enthusiasm will contribute and be actively involved in advancing the company. Welfare programs and organizational ... -
Pengaruh Online Customer Review dan Perceived Risk terhadap Keputusan Pembelian (Studi pada Konsumen Sociolla Kota Medan)
(Universitas Sumatera Utara, 2024)Currently, beauty care has a large sales growth, but in 2022, the number of monthly web visits on Sociolla decreased. This shows that there is a decrease in consumer interest in shopping online at Sociolla. This decline ... -
Pengaruh Islamic Branding dan Personal Selling terhadap Buying Decision pada Produk HNI-HPAI (Studi pada Konsumen Produk HNI-HPAI di Kota Medan)
(Universitas Sumatera Utara, 2024)Indonesia is a country with the largest Muslim majority population in Southeast Asia, making it a potential market for halal health products. This is supported by the high demand for health products in Indonesia, the ... -
Pengaruh Work Conflict dan Job Insecurity terhadap Kepuasan Kerja Karyawan PT Indosat Ooredoo Hutchison (Studi pada Group Sales Planning and Automation)
(Universitas Sumatera Utara, 2023)The role of human resources in the company is very important because it is the main driver of all company activities. Therefore, effective human resource management is needed in an organization. If human resources experience ... -
Pengaruh Electronic Word of Mouth (E-WOM), Harga dan Lokasi terhadap Minat Beli Konsumen (Studi pada Toko Awan Pancake Strawberry Berastagi)
(Universitas Sumatera Utara, 2022)This research has a background related to the phenomenon of the culinary industry which continues to grow in Berastagi with various types of preparations and existing natural resources. These natural resources are an ... -
Pengaruh Digital Marketing dan Word of Mouth terhadap Keputusan Berkunjung (Studi pada Air Terjun Sikulikap)
(Universitas Sumatera Utara, 2023)The decision to visit tourists is an important factor in tourism development. Nowadays, nature tourism is often the goal of people when they want to travel. To increase visiting decisions, tourist attraction managers can ... -
Pengaruh Beban Kerja dan Stres Kerja terhadap Turnover Intention (Studi pada Karyawan Divisi Penjualan PT. Astra International,Tbk – Toyota Auto 2000 Cabang Gatot Subroto Medan)
(Universitas Sumatera Utara, 2024)Turnover intention is an employee's desire to leave the company. Factors that can affect turnover intention such as workload and work stress. The lack of companies in understanding the level of turnover intention can ... -
Pengaruh Discount dan Store Atmosphere terhadap Impulse Buying pada Konsumen Uniqlo di Kota Medan
(Universitas Sumatera Utara, 2023)Impulse buying is the act of buyers to make desired but unnecessary transactions without prior planning. Uniqlo must understand the phenomenon and study the factors that cause it so that it can maximize it, to attract ... -
Pengaruh Kompensasi dan Job Embeddedness terhadap Turnover Intention pada Karyawan (Studi pada PT.Bank Rakyat Indonesia Cabang Iskandar Muda Medan)
(Universitas Sumatera Utara, 2023)Turnover intention is one of the problems that arises among employees in a company. Turnover intention is a form of behavior carried out by employees as a result of the company's failure to manage its human resources. There ... -
Pengaruh Bauran Pemasaran terhadap Kualitas Layanan dengan Keputusan Konsumen Memiliki Kartu Kredit sebagai Variabel Moderating (Studi pada Konsumen Bank BRI Kota Medan)
(Universitas Sumatera Utara, 2023)The Marketing Mix is marketing elements that are interrelated, mixed and used by consumers appropriately so that the company can reach the target market effectively and satisfy the needs and desires of these consumers. ... -
Pengaruh Financial Knowledge dan Internal Locus of Control terhadap Personal Financial Management Behaviour Mahasiswa (Studi pada Mahasiswa/i di Kota Medan)
(Universitas Sumatera Utara, 2023)Students are a part of society that is involved in the use finance to be used for daily consumption levels. The consumptive and instantaneous lifestyle make students often spend money to buy anything they don't really need. ... -
Pengaruh Harga, Fasilitas, dan Kualitas Pelayanan terhadap Kepuasan Pelanggan (Studi pada Pengguna Jasa Bioskop Cinema XXI di Centre Point Kota Medan)
(Universitas Sumatera Utara, 2023)Watching movies is an alternative entertainment that is often chosen when feeling tired or bored with all the routines and ways to relieve stress from daily work. Among the many companies providing cinema services, it is ... -
Pengaruh Price Discount, Bonus Pack dan In-Store Display terhadap Impulse Buying pada Konsumen Indomaret Kota Medan
(Universitas Sumatera Utara, 2023)Competition in the retail business today is very tight. Currently, most Indonesian people like promotional activities that provide direct benefits to consumers, especially promotional activities in stores. Some of the ...
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