Undergraduate Theses
Undergraduate Theses
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Pengaruh Kepemimpinan Transaksional, Motivasi Kerja, dan Employee Engagement terhadap Kepuasan Kerja Karyawan (Studi pada Happy Day Organizer)
(Universitas Sumatera Utara, 2023)At present, many people choose a practical life in supporting their life activities. One of the needs for community lifestyle matters in helping make the desired event without the need to think about all the needs needed, ... -
Pengaruh Gaya Kepemimpinan, Motivasi dan Lingkungan Kerja terhadap Kinerja Karyawan pada PT Bank SUMUT Cabang USU
(Universitas Sumatera Utara, 2023)Human resources are the main assets in the operation of every company. Therefore, it is necessary to provide maximum attention to employees. The background of this research arises from various factors that affect employee ... -
Pengaruh Perceived Organizational Support dan Komunikasi Interpersonal terhadap Kinerja Karyawan (Studi pada PERUMDA Tirta Terubuk Kabupaten Bengkalis)
(Universitas Sumatera Utara, 2023)Human resources are a factor that plays a major role in maintaining the sustainability of a company. For this reason, companies need to optimize support for employees so that employees have the perception that the company ... -
Pengaruh Brand Reputation dan Brand Image terhadap Brand Loyalty Apple (Studi pada Konsumen Brand Apple di Kota Medan)
(Universitas Sumatera Utara, 2023)In an era of globalization like today, a company is required to have an identity that can represent its vision and mission, this identity can be called branding. Branding is one of the most influential strategies in ... -
Pengaruh Viral Marketing di Tiktok dan Harga Tiket terhadap Keputusan Berkunjung Wisatawan ke Istana Maimun di Kota Medan
(Universitas Sumatera Utara, 2023)Tourism has become a socio-economic activity, and also on a large scale the industry has produced economic growth. This growth can be seen from tourism activities that involve transportation and accommodation economically ... -
Pengaruh Kepemimpinan Transformasional dan Motivasi Kerja terhadap Kinerja Karyawan pada Perusahaan Umum Daerah (PERUMDA) Air Minum Tirtauli Kota Pematang Siantar
(Universitas Sumatera Utara, 2023)Increasingly competitive competition makes companies must be able to increase their competitiveness to maintain the survival of the company. One of the efforts that can be made is to improve employee performance. The success ... -
Pengaruh Online Customer Review, Harga dan Online Customer Ratting terhadap Keputusan Pembelian melalui Tokopedia (Studi pada Konsumen Toko Online Ventela Store Official di Kota Medan)
(Universitas Sumatera Utara, 2023)In increasing sales of certain products in a business or business, of course, you must pay attention to several things that influence buying decisions from consumers. The things that must be considered by business people ... -
Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Scarlett pada Masyarakat di Kota Medan
(Universitas Sumatera Utara, 2023)The currently beauty products have become one of the primary needs, apart from being used to enhance appearance to make them look more beautiful and attractive, the use of beauty products has also become a lifestyle which ... -
Efektivitas Penerapan Digital Marketing dalam Upaya Meningkatkan Pendapatan UMKM Kuliner di Lubuk Pakam
(Universitas Sumatera Utara, 2023)The implementation of digital marketing has become an integral part of marketing and promotion strategies for micro, small, and medium-sized enterprises (MSMEs). The purpose of digital marketing implementation is to leverage ... -
Pengaruh Financial Knowledge dan Internal Locus Of Control terhadap Personal Financial Management Behavior ( Studi Pada Pelaku UMKM di Jalan STM Kota Medan )
(Universitas Sumatera Utara, 2023)The growth of young entrepreneurs in Indonesia has experienced a significant reminder with the demand to be able to survive and develop for the continuity of entrepreneurship. The existence of small, micro and medium ... -
Pengaruh Penggunaan Teknologi Informasi dan Pengembangan SDM terhadap Kinerja Karyawan pada CV. Prenada Media Group Medan
(Universitas Sumatera Utara, 2023)The use of information technology, access to the company's business processes can be done quickly so that it is easier and more accurate in the end the goals of the organization are achieved. In this case HR development ... -
Pengaruh Shopping Lifestyle, Online Customer Review dan Price Discount terhadap Impulse Buying (Studi pada Pengguna Tiktok di Kota Medan)
(Universitas Sumatera Utara, 2023)Internet technology is currently experiencing rapid development. The human need to access something can now be made easier by searching for internet based information. This situation is in accordance with the human desire ... -
Pengaruh Transformasional Leadership dan Compensation terhadap Turnover Intention Karyawan (Studi pada Karywan Bagian SDM PT Bank Rakyat Indonesia Kantor Cabang Medan)
(Universitas Sumatera Utara, 2023)Turnover intention is an employee's tendency to leave the company, and turnover in the company can have negative consequences. One important factor in reducing turnover rates is transformational leadership and compensation. ... -
Pengaruh Self-Efficacy dan Tolerance For Risk Terhadap Minat Entreprenership Mahasiswa di Kota Medan
(2023)Self-efficacy and tolerance for risk are important factors that influence students' interest in entrepreneurship. Individuals with high self-efficacy will also have a high intention to advance themselves through entrepreneurship. ... -
Pengaruh Social Media Marketing, Brand Image, dan Brand Awareness Terhadap Keputusan Pembelian Scarlett Whitening
(Universitas Sumatera Utara, 2023)In the midst of increasing competition in the beauty and skin care business, businesses engaged in this field are required to continue to improve their marketing performance in order to continue to compete and increase ... -
Pengaruh Store Image dan Store Atmosphere terhadap Impulse Buying pada Konsumen Metro Pasar Swalayan Medan (Studi pada Konsumen Metro Pasar Swalayan Medan)
(Universitas Sumatera Utara, 2023)The current era of globalization and technological development has led to in creasingly fierce competition in the business industry. companies are competing to gain market share. Of course, a special strategy is needed to ... -
Implementasi Budaya Organisasi BUMN “Akhlak” dalam Meningkatkan Kinerja Karyawan di PT. Surveyor Indonesia (Persero) Cabang Medan
(Universitas Sumatera Utara, 2023)Organizational culture as a pattern of basic assumptions in the form of values, attitudes and behaviors that are applied to employees in a company to influence the behavior, thoughts, speech, and daily performance of ... -
Pengaruh Gaya Kepemimpinan Otokratis, Loyalitas dan Pelatihan Terhadap Kinerja Karyawan (Studi pada Restoran Mie Aceh Titi Bobrok)
(Universitas Sumatera Utara, 2023)On industrialization era at this time, requires every business person to be able to compete strictly to expand their market share. The level of success of a company can be measured through the performance given by employees ... -
Pengaruh Human Capital dan Budaya Organisasi terhadap Kinerja Karyawan di PT. Hutahaean Pabrik Tapioka (Studi pada PT. Hutahaean Pabrik Tapioka di Desa Pintu Bosi Kecamatan Laguboti)
(Universitas Sumatera Utara, 2023)Employee performance is said to be good if the work results obtained are higher than work standards. Performance conditions of PT. Hutahaean Tapioka Factory Pintu Bosi Village, Laguboti Distric has not shown superior ... -
Pengaruh Etos Kerja dan Komitmen Organisasi terhadap Kinerja Karyawan Pada PT. BTN (Persero) Kantor Cabang Medan
(Universitas Sumatera Utara, 2023)In the current era of globalization, there is intense competition in the banking world. So it requires employees who can compete, which is one of the factors that affect the success of a company in achieving its goals. ...
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