Undergraduate Theses
Undergraduate Theses
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Pengaruh Self Service Technology dan Perceived Enjoyment terhadap Minat Menggunakan Ulang Self-Ordering Kiosk (Studi Pada Pelanggan Gen-Z Mcdonald’s di Kota Medan)
(Universitas Sumatera Utara, 2023)Technological developments in the food and beverage industry sector spurred by the Covid-19 pandemic have been presented by McDonalds. The importance of self-ordering kiosks as an effort by McDonalds to break down the ... -
Analisis Human Capital Management Menggunakan Practice-Based Approach untuk Pengembangan Bisnis pada PT. Grab Teknologi Indonesia Cabang Medan (Studi pada Karyawan PT. Grab Teknologi Indonesia Cabang Medan)
(Universitas Sumatera Utara, 2023)Human Capital Management is a concept of human resources which explains that humans in an organization are very important assets with all the capabilities they have to contribute to business development in the company. ... -
Pengaruh Hard Skill, Soft Skill dan Pengalaman Kerja terhadap Kinerja Karyawan (Studi pada Toko The Athlete’s Foot SUN Plaza dan Delipark Medan)
(Universitas Sumatera Utara, 2023)In the current era of globalitation, every company is required to be ready to face thistype of competition in the business world and companie must be able to improve performance, one of which is employee performance. ... -
Pengaruh Knowledge Sharing terhadap Kinerja Karyawan (Studi pada PT Angkasa Pura II Bandara Internasional Kualanamu)
(Universitas Sumatera Utara, 2023)In the current era of disruption, the organization is a dynamic entity in an ever-changing world that seeks to fulfill its mission through short, medium and long term programs and objectives. Amid the Covid-19 Pandemic ... -
Pengaruh Harga dan E-Service Quality terhadap Kepuasan Pelanggan Traveloka (Studi pada Konsumen Traveloka di Kota Medan)
(Universitas Sumatera Utara, 2023)The success of a company is influenced by how the company provides satisfaction to its customers. If customers are satisfied, then consumers will tend to be loyal and invite others to use the products and services of ... -
Peran Pondok Pesantren dalam Meningkatkan Jiwa Kewirausahaan Santri (Studi Pada Pondok Pesantren Ar-Raudhatul Hasanah Medan)
(Universitas Sumatera Utara, 2023)The low interest in entrepreneurship is still a concern in various circles, as a result it has not been able to support economic prosperity in Indonesia. Growing interest in entrepreneurship from an early age is a ... -
Pengaruh Iklim Organisasi, Budaya Organisasi dan Lingkungan Kerja terhadap Produktivitas Karyawan (Studi Pada PT Perkebunan Nusantara III Bagian Operasional SDM Medan)
(Universitas Sumatera Utara, 2023)Currently, palm oil companies are one of the contributors to the country's foreign exchange earnings and are also the main cog in the business world. Plantations play a very important role in the development and economic ... -
Pengaruh Green Marketing dan Brand Awareness terhadap Loyalitas Konsumen (Studi pada Konsumen The Body Shop di Kota Medan)
(Universitas Sumatera Utara, 2023)The environmental crisis that has worsened to the detriment of society has made business owners implement green marketing, green marketing is a business activity that is run with an environmentally friendly concept. Green ... -
Pengaruh Motivasi, Budaya Organisasi dan Turnover Intention terhadap Produktivitas Kerja Karyawan (Studi pada Karyawan PT Bank Sumut Kantor Pusat Medan Divisi Sumber Daya Manusia)
(Universitas Sumatera Utara, 2023)Human resource management is an important basis in the world of work to obtain employees who have superior value and high productivity. The decrease in productivity is caused by lack of motivation and organizational culture ... -
Pengaruh Harga, Lokasi dan Digital Marketing terhadap Keputusan Pembelian pada Pelanggan Cafe In Out
(Universitas Sumatera Utara, 2023)In the development of the current era of globalization, it causes increasingly dynamic technological developments, this makes consumers able to quickly find out information about the existence of a product. Business actors ... -
Pengaruh Self Efficacy, Kepuasan Kerja dan Perceived Organizational Support terhadap Kinerja Karyawan (Studi Kasus Divisi Business, Government dan Enterprise Services PT Telkom Witel Medan)
(Universitas Sumatera Utara, 2023)The development of globalization makes many companies compete for the market share. Companies improve each other to have readiness to survive in change supported by the readiness of their employees. In this case, the ... -
Pengaruh Lingkungan Kerja Fisik, Lingkungan Kerja Non Fisik dan Beban Kerja terhadap Kepuasan Kerja Karyawan pada PT. United Rope Medan
(Universitas Sumatera Utara, 2023)Human Resources is the key that determines the development of the company in achieving the company's organizational goals, one of the supporting factors is by giving employees a sense of job satisfaction. The condition ... -
Pengaruh Word of Mouth, NCT Dream sebagai Brand Ambassador dan Bonus Pack terhadap Minat Beli Produk Mie Lemonilo (Studi pada Konsumen Produk Mie Lemonilo di Kota Medan)
(Universitas Sumatera Utara, 2023)Currently, the growth of the business sector, especially in the food business, is increasingly emerging and this also makes entrepreneurs from the sector required to have different marketing strategies with the aim of ... -
Analisis Pengaruh Kualitas Produk, Harga dan Celebrity Endorser terhadap Keputusan Pembelian Skincare MS Glow (Studi pada Pengguna MS Glow di Kota Binjai)
(Universitas Sumatera Utara, 2023)One of the rapidly growing industries today is beauty products, including skincare products that can increase the confidence of its users. This trend is accelerating the growth of the beauty industry, especially skincare, ... -
Pengaruh Job Stress dan Job Insecurity terhadap Turnover Intention pada PT. Pelindo Multi Terminal
(Universitas Sumatera Utara, 2023)Human resources are those who drive and manage the production factors of an organization or company. It is impossible for an organization or business to achieve its goals without qualified human resources. In order for ... -
Pengaruh Social Media Marketing, Diskon, dan Gaya Hidup terhadap Impulse Buying (Studi pada Pengguna Shopee di Kota Medan)
(Universitas Sumatera Utara, 2023)Impulse buying is the action of buyers to make transactions that are desired but not needed. Shopee must understand the phenomenon and study the causative factors so as to maximize it, to attract consumers to do impulse ... -
Pengaruh Employee Engagemnt dan Self Efficacy pada Kinerja Karyawan PDAM Tirtauli Pematangsiantar
(Universitas Sumatera Utara, 2023)PDAM Tirtauli Pematangsiantar is a company in charge of providing clean water and serving customer complaints regarding clean water disturbances. However, in the last few months there has been a decline in service that can ... -
Pengaruh Self Efficacy Dan Locus of Control terhadap Produktivitas Kerja Karyawan (Studi pada PT Perkebunan Nusantara IV Adolina)
(Universitas Sumatera Utara, 2023)PTPN IV Adolina company needs a better assessment of employee work productivity so that the company can run better too. Assessment of work productivity can be done by analyzing the factorsthat influence employeework ... -
Pengaruh Social Media Marketing, Online Consumer Review dan Harga terhadap Keputusan Pembelian Produk Somethinc (Studi pada Mahasiswa di Kota Medan)
(Universitas Sumatera Utara, 2023)As the times progressed, the internet grew rapidly and became one of the sources of information accessible whenever and wherever, resulting in the flow of consumers in fulfilling lifestyles changing their shopping styles ... -
Pengaruh Human Relation, Disiplin Kerja, dan Lingkungan Kerja terhadap Kinerja Karyawan pada PT Bank Syariah Indonesia TBK (BSI) Area Medan Raya
(Universitas Sumatera Utara, 2023)Human resources in the company must be managed as well as possible, to create a balance between employee needs and organizational capabilities within the company. Many factors can affect employee performance, one of which ...
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