Undergraduate Theses
Undergraduate Theses
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Pengaruh Affiliate Marketing dan Promo "Tanggal-Tanggal Istimewa" terhadap Keputusan Pembelian Pada E-Commerce Shopee (Studi pada Mahasiswa Kota Medan)
(Universitas Sumatera Utara, 2023)The high interest in online shopping in the community has made many new e-commerce pop up in Indonesia, one of which is Shopee. The Shopee Affiliate program helps consumers to get direct product reviews. The "special ... -
Pengaruh Brand Ambassador dan Electronic Word of Mouth terhadap Keputusan Pembelian (Studi pada Konsumen Mi Instan Lemonilo di Kota Medan)
(Universitas Sumatera Utara, 2023)The awareness of consuming healthy food is increasingly popular among the community, especially on Lemonilo Instant Noodles. The increase in purchasing decisions for Lemonilo Instant Noodles was heavily influenced by ... -
Pengaruh Person Job Fit dan Person Organization Fit terhadap Komitmen Organisasi (Studi pada Karyawan PT. Bina Media Perintis Medan)
(Universitas Sumatera Utara, 2023)The company will retain employees who are committed to the organization. This is because employees who have an organizational commitment will contribute and be actively engaged to advance the organization. Person job fit ... -
Pengaruh Pembelajaran Organisasi, Stres Kerja, dan Employee Recognition terhadap Kinerja Karyawan di PT. Socfindo Kebun Tanah Gambus
(Universitas Sumatera Utara, 2023)PT SOCFINDO Kebun Tanah Gambus is a company that produces palm oil which is processed into crude palm oil (CPO). The condition of employee performance at PT SOCFINDO Kebun Tanah Gambus has not shown good performance ... -
Analisis Two Main Perspective pada Human Capital Management dalam Pengembangan Bisnis UMKM Fashion (Studi pada Mix Outfit Medan)
(Universitas Sumatera Utara, 2023)The development of a business cannot be separated from human capitals, human capital are important for companies as valuable assets that cannot be easily replaced by other human capitals. Thus, if human capital governance ... -
Pengaruh Human Capital dan Total Quality Management terhadap Kinerja Manajerial dengan Sistem Reward Sebagai Variabel Moderasi pada PT Pegadaian Kantor Wilayah I Medan
(Universitas Sumatera Utara, 2023)In this era of ever-evolving knowledge, companies must recognize the importance of human capital and a quality management approach. A quality human capital and quality management approach can increase a company's ... -
Pengaruh Perceived Organizational Support dan Work Engagement terhadap Kinerja Karyawan (Studi pada Karyawan PT Bank Tabungan Negara Kantor Cabang Medan)
(Universitas Sumatera Utara, 2023)The success of an organization or company is influenced by the performance of individual employees, so that every organization seeks to manage its human resources. Employee performance can be said to be maximized if ... -
Pengaruh Literasi Keuangan, Locus of Control, dan Herding Behavior terhadap Keputusan Investasi Saham di Pasar Modal (Studi Pada Investor di Kota Medan)
(Universitas Sumatera Utara, 2023)Medan citizens are the fourth most populous in Indonesia with a fairly good and stable growth in the number of investors, which indicates that people have a high interest in investing. The high interest in investing ... -
Pengaruh Marketing Campaign #Waktuindonesiabelanja dan Brand Equity terhadap Keputusan Pembelian Pada Konsumen di Tokopedia (Studi pada Mahasiswa di Kota Medan)
(Universitas Sumatera Utara, 2023)Indonesia is a country with the highest number of e-commerce users in the world, with an estimated transaction value in 2022 was Rp 476.3 trillion. This has led to intense competition among e-commerce companies to lead ... -
Pengaruh Anxiety Traits dan The Big Five Personality Traits terhadap Keputusan Investasi Saham pada Generasi Z di Kota Medan
(Universitas Sumatera Utara, 2023)Generation Z is a digital generation that knows the intricacies of organized electronic communications. There is no doubt about Generation Z’s data-gathering abilities. Due to their ability, Generation Z have a higher ... -
Pengaruh Store Atmosphere dan Customer Value terhadap Kepuasan Pelanggan Mixue (Studi pada Mahasiswa di Kota Medan)
(Universitas Sumatera Utara, 2023)The phenomenon of many beverage businesses in Indonesia makes beverage entrepreneurs have to get the attention of the public because they have to compete with many similar companies. Store atmosphere is one example ... -
Pengaruh Brand Ambassador, Social Media Marketing, dan Advertising Campaign Produk Somethinc terhadap Purchase Intention pada Masyarakat Kota Medan
(Universitas Sumatera Utara, 2023)The community has become increasingly aware of the importance of taking care of their body, especially for the face, commonly known as skincare. The high demand for facial care among the community causes many new ... -
Pengaruh Electronic Word Of Mouth (E-Wom) dan Brand Awareness terhadap Keputusan Pembelian Mixue di Kota Medan (Studi Pada Mahasiswa di Kota Medan)
(Universitas Sumatera Utara, 2023)Mixue is a franchise company that sells ice cream with a very soft texture and tea drinks originating from China which has started its business expansion to Southeast Asia, one of which is in Indonesia. Mixue became ... -
Pengaruh Work Attitude, Kompetensi Karyawan dan Lingkungan Kerja terhadap Kinerja Karyawan (Studi Pada Pegawai PT Bank Tabungan Negara Kantor Cabang Medan Divisi Consumer Collection Recovery & Asset Sales Unit)
(Universitas Sumatera Utara, 2023)Employee performance is one aspect that must be considered by the company because if the employee's performance is not appropriate, it will affect the development and progress of the company. To improve the performance ... -
Pengaruh Penerapan Code Of Conduct dan Sistem Role And Play terhadap Kinerja Karyawan (Studi pada PT Bank Tabungan Negara KC Medan)
(Universitas Sumatera Utara, 2023)The banking industry is part of the national economy. Banks become partners in conducting financial transactions by almost all business sectors. Banking activity in Indonesia has dropped dramatically since the Covid-19 ... -
Pengaruh Modal Usaha dan Lingkungan Keluarga terhadap Keputusan Wirausahawan Membuka Usaha Gadai di Kota Medan
(Universitas Sumatera Utara, 2023)Pawn entrepreneurs are one aspect that contributes to the network of jobs spread across the city of Medan. The existence of private pawns in the city of Medan makes it easier for people to obtain fast funds without the ... -
Pengaruh Work-Life Balance dan Emotional Intelligence terhadap Kinerja Karyawan (Studi pada Karyawan PT Bank Tabungan Negara Kantor Cabang Medan Divisi Consumer Collection Recovery and Asset Sales Unit)
(Universitas Sumatera Utara, 2023)Employee performance can be said to be good if the results obtained are higher than work standards both in quantity and quality. Maximum employee performance will ultimately improve the company's overall performance. ... -
Pengaruh Content Marketing terhadap Customer Engagement dan Keputusan Pembelian Produk Avoskin Your Skin Bae Series di Tiktok Shop (Studi pada Konsumen di Kota Medan)
(Universitas Sumatera Utara, 2023)86% of Indonesians have shopped on social commerce with 46% of transactions made through TikTok Shop. TikTok Shop is in great demand because it is considered consumers to do online shopping activities easier while ... -
Pengaruh K3 (Keselamatan dan Kesehatan Kerja) dan Pelatihan Terhadap Kinerja Karyawan (Studi pada PT PLN (Persero) ULP Kotapinang)
(Universitas Sumatera Utara, 2023)The work of employees of PT PLN (Persero) ULP Kotapinang is one of the jobs that endanger injuries to the employee's body. As a result, companies need to pay attention to and manage these risks by implementing effective ... -
Pengaruh Perceived Organizational Support dan Beban Kerja terhadap Produktivitas Kerja Karyawan pada Perumda Tirtauli Kota Pematang Siantar
(Universitas Sumatera Utara, 2023)Every company certainly wants employees who have high productivity capabilities, the goal is to get profits that must be supported by the optimal ability of these employees. This is what makes employee productivity ...
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