Undergraduate Theses
Undergraduate Theses
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Pengaruh Conformity Consumption Behavior dan Atribut Produk terhadap Keputusan Pembelian Produk Perawatan Kulit (Skincare) (Studi pada Mahasiswa/I Perguruan Tinggi Negeri di Kota Medan)
(Universitas Sumatera Utara, 2023)Conformity Consumption Behavior plays a role in the decision aspect of purchasing skincare products. This is because there are trends in skincare which lead discriminatory behavior when the facial skin is not smooth, ... -
Pengaruh Discount dan Kepercayaan Konsumen terhadap Keputusan Pembelian pada Pengguna Tiktok Shop di Kota Medan
(Universitas Sumatera Utara, 2023)With the development of technology, social media companies have begun to develop their business by innovating shopping features that are currently widely used by sellers and buyers. Creating consumer interest in ... -
Pengaruh Kompetensi dan Pemberian Reward terhadap Efektivitas Kinerja Karyawan (Studi pada PTPN III Medan bagian SDM)
(Universitas Sumatera Utara, 2023)Employee competence includes the knowledge, skills, and attitudes needed to carry out job duties properly. Employees who have competencies in accordance with job demands tend to be able to complete tasks effectively ... -
Analisis Pengaruh Kepuasan dan Brand Trust terhadap Minat Beli Ulang Produk Emina Cosmetic (Studi Pada Konsumen Emina Kosmetik di Kota Medan)
(Universitas Sumatera Utara, 2023)Cosmetic products are products that have a lot of potential in Indonesia. This is very evident from product registration through BPOM, which we know that cosmetic commodities have the highest percentage, namely 55.27% ... -
Pengaruh Fomo (Fear of Missing Out) Pada Consumer Behavior terhadap Purchase Decision Produk Apple (Studi pada Generasi Z di Universitas Pelita Harapan Medan)
(Universitas Sumatera Utara, 2023)Generation Z is recognized as the generation born in the digital era and the largest user of technology products today. FOMO (Fear of Missing Out) is one of the factors impacting Generation Z consumer behavior because ... -
Pengaruh Penggunaan Shopee Paylater dan Promo Harbolnas (Hari Belanja Online Nasional) Terhadap Impulse Buying Pengguna Shopee di Kota Medan
(Universitas Sumatera Utara, 2022)Impulse buying is behavior that stimulates consumer buying interest in a product. Tempting promos or price discounts can cause this stimulus because consumers feel that opportunities will not be obtained again. The ... -
Pengaruh Work-Life Balance dan Lingkungan Kerja Terhadap Kinerja Karyawan (Studi pada Karyawan Grand Inna Medan)
(Universitas Sumatera Utara, 2023)Performance is a standard result of an employee's work that has been achieved and contributes to the company. The level of success of a company can be measured through the performance given by employees to the company. ... -
Pengaruh Brand Image dan Harga terhadap Keputusan Pembelian Kosmetik Make Over (Studi pada Konsumen Kosmetik Make Over di Kota Medan)
(Universitas Sumatera Utara, 2023)The women's cosmetic industry is an industry that can be said to be quite dynamic, so with that many companies have new cosmetic brands that are interested in entering and developing their market in Indonesia, one of ... -
Pengaruh Kompensasi, Disiplin Kerja dan Lingkungan Kerja terhadap Produktivitas Kerja Karyawan pada Cu Sondang Nauli Kabanjahe
(Universitas Sumatera Utara, 2023)Human Resources (HR) is one of the determinants of the success of a company because without human resources, the company cannot achieve company goals. Good and optimal human resources will directly impact the company's ... -
Analisis Penerapan Kepemimpinan Transformasional dan Transformasi Digital dalam Keefektifan OrganisaSI (Studi pada PT. Pos Indonesia Kota Kisaran)
(Universitas Sumatera Utara, 2023)PT. Pos Indonesia is a governmental organization that facilitates the community with means of communication such as letters and goods delivery services. With the advancement of digital technology today, PT. Pos Indonesia not ... -
Pengaruh Diskon Harga dan Brand Image terhadap Keputusan Pembelian Impulsif Secara Online (Studi pada Pengguna Aplikasi Steam di Kota Medan)
(Universitas Sumatera Utara, 2023)From 2019 to 2021 it can be seen that there is an increase from year to year, whether it is an increase in users (steam application account owners) from year to year, this happens because one user can have or create ... -
Pengaruh Pengalaman Berbelanja, Kualitas Produk dan E-Service Quality terhadap Keputusan Membeli Ulang (Studi pada Konsumen Bukalapak di Kota Medan)
(Universitas Sumatera Utara, 2022)The high interest of the public to shop via e-commerce with the type of marketplace can be motivated by satisfaction with the first shopping experience. This experience encourages people to make repeat purchases. ... -
Pengaruh Budaya Kaizen dan Kompensasi terhadap Kinerja Karyawan (Studi pada Karywan Rumah Sakit Grand Medistra Lubuk Pakam)
(Universitas Sumatera Utara, 2023)Employee performance is inseparable from the company`s success, as the performance of a company is determined primarily by the performance of its employees. Therefore, in order to improve the company's performance, the ... -
Implementasi Corporate Culture Akhlak dalam Upaya Meningkatkan Kinerja Karyawan di Masa Pandemi Covid-19 (Studi pada PT Jasa Marga Belmera)
(Universitas Sumatera Utara, 2023)Corporate culture is defined as values or norms applied in an organization that are used as a guidance for behavior by its employees. BUMN are state-owned companies that must continue to maintain their existence so that ... -
Pengaruh Komitmen Organisasi dan Organizational Citizenship Behaviour (OCB) terhadap Kinerja Karyawan pada CU Sondang Nauli Kabanjahe
(Universitas Sumatera Utara, 2023)A company can upgrade and maximize employees performance when the employees have organizational commitment and good Organizational Citizenship Behaviour when they do their job. Improving commitment attitude and ... -
Pengaruh Persepsi Kemudahan Penggunaan dan Kemanfaatan terhadap Minat Penggunaan Aplikasi Dana di Kota Kabanjahe
(Universitas Sumatera Utara, 2023)Current development contributed to the development of information technology which has changed the payment system which is usually made in cash to a cashless payment system. DANA introduced payments through digital ... -
Pengaruh Word of Mouth, Dissatisfaction, dan Variety Seeking Terhadap Brand Switching Jasa Kurir J&T Express (Studi pada Pengguna Jasa Kurir Ekspedisi J&T Express di Kota Medan)
(Universitas Sumatera Utara, 2023)Brand switching is the activity of changing from buying one Brand to another and showing a reduction in Brand loyalty. Intense Brand competition in the expedition courier service sector makes some consumers choose to ... -
Pengaruh Brand Image, dan Online Customer Review terhadap Keputusan Pembelian (pada Konsumen Mie Gacoan Medan)
(Universitas Sumatera Utara, 2023)This research has a background related to the phenomenon of Mie Gacoan products which have recently been busy on social media as a fast food spicy food trend that is in demand by the public amid increasing competition ... -
Pengaruh Brand Image dan Harga terhadap Minat Beli Konsumen Belangganan Video On Demand Netflix di Kota Medan (Studi pada Mahasiswa Kota Medan)
(Universitas Sumatera Utara, 2023)In the era of the industrial revolution 4.0 as it is today, rapid developments have occurred in the field of technology in various countries, and Indonesia is no exception. Technological media such as digital streaming ... -
Pengaruh Self Esteem dan Emotional Stability terhadap Kinerja Karyawan (Studi Pada PT. Binanga Karya)
(Universitas Sumatera Utara, 2023)Employee performance is an important aspect in achieving company targets. Improving employee performance in the company is influenced by several factors including self-esteem and emotional stability. Realization of ...
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