Undergraduate Theses
Undergraduate Theses
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Analisis Strategi Pemasaran pada Usaha Jasa Bersama Furniture Jalan Setia Budi Medan
(Universitas Sumatera Utara, 2014)A thesis is called “Analysis of the strategy marketing Usaha Jasa Bersama Furniture.” Thebackground of this research is the development of business furniture currently, fueled by rising consumption needs as well as the ... -
Analisis Kebijakan Bisnis dalam Upaya Meningkatkan Volume Penjualan Usaha Mikro Kecil Menengah UD.Rezeki Baru
(Universitas Sumatera Utara, 2014)Success in establishing and implementing business Policies come from a good strategic management process. An increase in the volume of sales is the expected end result of any business in terms of whether the business ... -
Analisis Strenght Weakness Opportunity Threats (SWOT) pada Usaha Peternakan Ayam Broiler Pak Lagan Di Lubuk Sakat, Pekanbaru
(Universitas Sumatera Utara, 2014)Broiler chicken farm is an agribusiness business in fowl field farm that can be found in some region in Indonesia. Pak Lagan's broiler chicken farm is a commercial chicken farm business that located in Lubuk Sakat, ... -
Analisis Strategi Pengembangan Usaha Kecil (Studi pada Kripik Ubi Mak Atik)
(Universitas Sumatera Utara, 2014)Businesses potato chips is one of the business undertaken by Mak Atik in earning to meet everyday needs.This effort has been six years survived by producing and selling snacks potato chips. This research was conducted ... -
Strategi Pengembangan pada USAHA KUE IBU SRI WARNI Jalan Pattimura No. 21S, Binjai
(Universitas Sumatera Utara, 2014)The number of UMKM in Indonesia continues to increase every year. One of industry sector on UMKM that will continue to increase is food and beverage industry. Among the many type of business in food and beverage industry, ... -
Analisis Pengaruh Experiential Marketing terhadap Kepuasan Pelanggan pada Hotel Soechi Internasional Medan
(Universitas Sumatera Utara, 2015)The hospitality industry today has a lot of standing and growing in Medan. To overcome the hospitality business competition increasingly competitive today, the hoteliers and marketing managers implement ideas to attract ... -
Pengaruh Labelisasi Halal Terhadap Keputusan Pembelian Produk Kosmetik Wardah Pada Perempuan Muslim di Kota Medan
(Universitas Sumatera Utara, 2013)Women are the potential market segmentation because they are have many needs, and one of the need is to look beautiful by using cosmetic. In Indonesia, majority of the women population are Moslem. It makes the certainty ... -
Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Konsumen Chirurgie Cafe and Books Medan
(Universitas Sumatera Utara, 2016)The aim of this research is to analyze the atmosphere in the Chirurgie Cafe and Books Medan and analyze the effect of store atmosphere on consumer purchasing decisions. This research uses the associative method with ... -
Analisis Marketing Mix dalam Meningkatkan Penjualan Pada Produk Mirai Ocha
(Universitas Sumatera Utara, 2015)The success of a company in achieving its objectives determined by the success of the marketing strategy does. One type of strategy that is common to many companies that marketing mix strategy, which has been conducted ... -
Analisis Strategi Pemasaran Berdaya Saing Produk Ayam Kampung Organik (Studi Pada Lembaga Pusat Pelatihan Pengembangan Masyarakat Huria Kristen Indonesia)
(Universitas Sumatera Utara, 2015)Intense competition in the business world requires employers to use the right strategy approach in marketing the product to ensure continuity and business development. Formulation and implementation of marketing strategies ... -
Peran Kebijakan Bisnis dalam Meningkatkan Kepuasan Pelanggan pada Kopi Baba Medan (Studi Kasus pada Kopi Baba Jl. Dr. Mansyur No.47 Medan)
(Universitas Sumatera Utara, 2013)Success in implementing and conducting business policy derives from a good strategic management. Perceived saticfaction of customers is an end result expected by every business and also a way to decide if a customer will ... -
Pengaruh Atribut Produk Terhadap Terbentuknya Citra Merek (Brand Image) pada Usaha Konveksi Rok Sekolah (Studi Pada Konveksi Rok Sekolah Bapak Leman Daerah Kecamatan Medan Denai)
(Universitas Sumatera Utara, 2014)Product attributes is the development of a product or service involves the determination of the benefits to be provided. Specify product attributes are product quality, product characteristics, and design products that ... -
Pengaruh Experiential Marketing dan Perceived Value terhadap Loyalitas Pelanggan The Mind Cafe di Jl. Dr. Mansyur Medan
(Universitas Sumatera Utara, 2016)Cafe is one of various restaurants which is often visited by middle class in Indonesia. The numbers of cafe outlet keeps on increasing every year in Indonesia. In marketing cafe, traditional marketing is not effective ... -
Analisis SWOT dalam Upaya Pengembangan Bisnis Meubel di BM. Suka Piring Medan
(Universitas Sumatera Utara, 2014)Along with the development of global and local situations that are less profitable for the business world, companies today are required to be more innovative and creative in competing, including furniture businesses BM. ... -
Analisis Variabel-Variabel yang Mempengaruhi Penyerapan Tenaga Kerja pada Beberapa Industri Konveksi di Kota Medan
(Universitas Sumatera Utara, 2016)Problems welfare of residents in the city of Medan is still a problem that has not been resolved. One reason is that labor problems. The high rate of labor force growth is not matched by the growth of economic sectors ... -
Keputusan Pemberian Kredit pada Pegadaian KanWil I Cabang Medan Utama (Studi Eksploratif)
(Universitas Sumatera Utara, 2016)Giving credit to the UMKM is one of the government’s way to promote the ability of the enterpreiner in the developing of their enterpreiner. In 2015, the member of UMKM in Indonesia reached 57,9 million enterpreiner with ... -
Strategi Pemasaran Melalui Media Sosial “Instagram” dalam Meningkatkan Jumlah Konsumen (Studi Kasus Pada Home Industry “96 Bakery”)
(Universitas Sumatera Utara, 2014)Home Industry is one of the trade activities on a small scale that is owned by an individual or group, in which the production of products that will be generated based on the home of the business owner. Along with the ... -
Pengaruh Motivasi Kerja Terhadap Produktivitas Kerja Karyawan (Studi Pada PT. Bismaniaga Lestari Medan)
(Universitas Sumatera Utara, 2014)Rules applied to establish discipline. Meekly obedient and employees in implementing regulations based on the motivation that they get. Provision of employee motivation can increase morale, thus also increasing labor ... -
Strategi Pengembangan Usaha pada Butik Keika (Studi pada Butik Keika Jl. Tb Simatupang Ruko Komplek Palm Mas No. 119 Ii Medan)
(Universitas Sumatera Utara, 2014)Having a strategy in running a business is the right way to achieve business goals . Fashion business is a business that is hailed by many employers , especially in women fashion . Business fashion for women is growing ... -
Pengaruh Pelayanan Terhadap Kepuasan Konsumen (Studi pada PT. Siar Haramain International Wisata)
(Universitas Sumatera Utara, 2014)For entrepreneur focusing on travel solutions, service is a precious intangible main need to maintain the business. Because an optimum service is one of the means to achive customer satisfaction, on service aspect, ...
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