Undergraduate Theses
Undergraduate Theses
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Pengaruh Pelayanan Terhadap Kepuasan Konsumen (Studi pada PT. Siar Haramain International Wisata)
(Universitas Sumatera Utara, 2014)For entrepreneur focusing on travel solutions, service is a precious intangible main need to maintain the business. Because an optimum service is one of the means to achive customer satisfaction, on service aspect, ... -
Pengaruh Kompensasi dan Semangat terhadap Kinerja Karyawan (Studi pada Bank Danamon Kacab.Pembantu Unit Medan Deli)
(Universitas Sumatera Utara, 2015)This study aims to determine the effect of compensation and morale on the performance of employees at the Bank's Branch Office Unit Medan Deli. The variable in this study is comprised of variable performance and ... -
Pengaruh Promosi Terhadap Keputusan Pembelian Smartphone Merek Samsung Pada Mahasiswa di Ilmu Administrasi Niaga/Bisnis FISIP USU
(Universitas Sumatera Utara, 2015)This study aims to determine the promotion of Samsung Smartphone at Business Administration FISIP USU, to determine the purchasing decision of Samsung Smartphone at Business Administration FISIP USU, and determine how much ... -
Analisis SWOT untuk Penetapan Strategi Pemasaran pada SAS Printing House Medan
(Universitas Sumatera Utara, 2015)Marketing is one of the main activities of the company in an effort to maintain viability, to grow and make a profit. The company's success in achieving its objectives depends on the ability of the company's marketing. ... -
Pengaruh Kepemimpinan Terhadap Kinerja Karyawan Bank Syariah Mandiri Kantor Cabang Pembantu Graha Helvetia Medan
(Universitas Sumatera Utara, 2014)Leadership is one of the factors in improving employee performance as a leader can motivate a person to act and behave that can control and maintain activities and establishes the general direction to be taken. When ... -
Analisis Perputaran Modal Kerja Terhadap Profitabilitas pada CV. Grand Maximum Seafood Restaurant di Jalan Merak Jingga NO 2D Medan
(Universitas Sumatera Utara, 2014)Therestaurant business is a business that is highly sought after by the owners of capital, because owners of capital think that in business the cash turnover restaurant run smoothly. This business also gives services in ... -
Penerapan Strategi Pemasaran Pada UMKM Melalui Metode Analisis SWOT (Studi Pada Toko Pakaian Sukli Fashion di Pasar Petisah Medan)
(Universitas Sumatera Utara, 2016)Each business unit aims to maintain its viability and to develop, by maintaining and increasing the profit. These objectives can be achieved through marketing, by implementing marketing strategies by analyzing the internal ... -
Pengaruh Motivasi Kerja Terhadap Kinerja Karyawan Pada PT. Asa Karya Perkasa Medan
(Universitas Sumatera Utara, 2015)Today the business is greatly increased rapidly so that by itself increases the increasingly sharp competition among entrepreneurs This causes employers should increase the capacity of human resources , these resources ... -
Pengaruh Word of Mouth Communication Terhadap Keputusan Pembelian di Pasar Tradisional Pajak USU Medan
(Universitas Sumatera Utara, 2015)The rapid development of modern market in this country can reduce traditional market reputation in the community so that traditional markets should also improve the comfort and facilities that provide competitive prices ... -
Pengaruh Harga dan Kualitas Pelayanan Terhadap Kepuasan Pada Toko Asan Sepatu Sisingamangaraja
(Universitas Sumatera Utara, 2015)The world's fastest-growing businessesis a challengeanda threat tobusinessesin order towin the competitionandmaintainthe viability oftheir business. Customer satisfactionis paramountthatusedtoattractfuturecustomerstoda ... -
Pengaruh Premi Panen Terhadap Kinerja Karyawan Panen Unit Kebun Pada PT. Perkebunan Nusantara III (Persero) Medan Kebun Rambutan
(Universitas Sumatera Utara, 2016)Premi merupakan bayaran lebih yang diberikan perusahaan karena pegawai harus bekerja lebih keras untuk berbagai keadaan atau kondisi kerja yang kurang nyaman. Karyawan mendapat premi karena karyawan tersebut bekerja melebihi ... -
Pengaruh Pelatihan dan Disiplin Kerja terhadap Kinerja Karyawan pada BNI Cabang Kota Padangsidimpuan
(Universitas Sumatera Utara, 2015)Issues concerning human resources at the present time is still the center of attention and the main basis for companies wherever located, one of which is BNI Branch Padangsidimpuan engaged in banking. In order to achieve ... -
Analisis Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Mobil Toyota New Avanza (Studi Kasus Toyota Auto 2000 Sisimangaraja)
(Universitas Sumatera Utara, 2015)Brand equity consists of several elements, such as brand awareness is the ability of a potential buyer to recognize, recall a brand as part of a particular product category. The role of brand awareness in brand equity ... -
Pengaruh Promosi Jabatan dan Pemberian Insentif Terhadap Kinerja Karyawan (Studi Pada Bank Sumut Kantor Cabang Utama Medan)
(Universitas Sumatera Utara, 2015)Business activity in the services sector, the higher the growth rate. This affects competition between similar companies. One of which is visible is the rapid development of the banking industry. To increase can compete ... -
Pengaruh Kepemimpinan dan Budaya Organisasi terhadap Kinerja Karyawan pada PT. Soci Mas Deli Serdang
(Universitas Sumatera Utara, 2015)The development of today’s business world is advancing. One business that has experienced the development and improvement is a business in the industrial sector. PT Soci Mas is an industrial company that continues to ... -
Analisis Faktor-Faktor yang Mempengaruhi Ekuitas Merek Produk Sepatu Lari Nike (Studi Pada Pengguna Sepatu Lari Nike Di Lapangan Merdeka Medan)
(Universitas Sumatera Utara, 2013)The background of this study is due to one of the sport popular and easy to do by society is run. To be able to do the running, one of the most important equipment used is a running shoe. Thus, many companies decided to ... -
Strategi Pengembangan Bisnis Budidaya Ikan Lele Di Kolam Usaha Perikanan Rakyat
(Universitas Sumatera Utara, 2014)Indonesian’s fisheries sector from year to year has been progress rapidly. There are two potential fishery resources is wild fishery and aquaculture. However, growth in aquaculture production is more significant than the ... -
Analisis Faktor-Faktor yang Mempengaruhi Loyalitas Konsumen Terhadap Merek Coca-cola (Studi pada Restoran Sop Saudara Medan)
(Universitas Sumatera Utara, 2014)This study aims to determine the factors that influence consumer loyalty to the brand coca - cola at Soup Brothers Restaurant Medan . Where consumer loyalty is a manifestation and continuation of customer satisfaction ... -
Analisis Bauran Pemasaran dalam Persaingan Usaha (Studi Kasus pada Usaha Counter Handphone di Sekitaran Jalan Sisingamangaraja Kec. Sidikalang, Kab. Dairi)
(Universitas Sumatera Utara, 2016)This study aimed to identify, analyze comparative application of the marketing mix applied in the marketing of the competition by each business phone counter in Sisingamangaraja, Sidikalang, Dairi. The method used in ... -
Pengaruh Kualitas Pelayanan dan Harga Terhadap Keputusan Konsumen Menggunakan Jasa Go-Ride (Studi Perilaku Konsumen Go-Jek Khusus Layanan Go-Ride di Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2016)The higher business competition makes the businessman should be able to see and take advantage of market opportunities. This study discusses The Effect of Service Quality and Price on Consumer Purchase Decision of Go-Ride ...
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