Undergraduate Theses
Undergraduate Theses
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Strategi Pengembangan Usaha Pada Jasa Warung Internet GINPI Perumnas Simalingkar Medan
(Universitas Sumatera Utara, 2014)Information technology ( IT ) is now developing very rapidly . At present , the world has known a technology called the Internet . Through the Internet , people can communicate with others who are in different parts of ... -
Strategi Pengembangan UKM Melalui Analisis SWOT pada Bengkel Firdana Service di Desa Tawar Sedenge, Kecamatan Bandar, Kabupaten Bener Meriah
(Universitas Sumatera Utara, 2015)In the middle of 1997. The state aconomy suffered a prolongled financial crisis. Realizing that, the small and medium enterprises (SME) was the best solution because SME can created jobs that can reduced the problemof ... -
Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Smartphone Samsung di Medan
(Universitas Sumatera Utara, 2015)The development of means of communication in Indonesia is relatively well and good dynamic for local products and international products. In addition, the level of competition in a variety of products as well as public ... -
Analisis Budaya Organisasi pada Kinerja Pegawai di Samsat Medan Utara
(Universitas Sumatera Utara, 2015)Organizational culture is a form of beliefs, values, ways that can be studied to overcome the problems in the organization and be taught or passed on to new members. Strong organizational culture is the most influential ... -
Analisis Saluran Pemasaran Penjualan Biji Kopi (Studi Pada Industri Biji Kopi di Kecamatan Pamatang Sidamanik, Kabupaten Simalungun, Sumatera Utara)
(Universitas Sumatera Utara, 2015)Perusahaan jarang bekerja sendiri dalam menciptakan nilai bagi pelanggan dan membangun hubungan pelanggan yang menguntungkan. Karena itu, keberhasilan perusahaan individual tidak hanya bergantung pada seberapa baik kinerja ... -
Pengaruh Kompensasi dan Motivasi terhadap Kinerja Karyawan pada PT Ivo Mas Tunggal Sei Rokan
(Universitas Sumatera Utara, 2015)Compensation and motivation is very important in improving the performance of employees. Compensation becomes urge someone unuk carry out an activity to get the best results, work motivation needs to be improved so ... -
Pengaruh Gaya Kepemimpinan dan Disiplin Kerja terhadap Kinerja Karyawan (Studi Pada PT. Ivo Mas Tunggal Sei Rokan)
(Universitas Sumatera Utara, 2015)Penelitian ini bertujuan untuk mengetahui bagaimana gaya kepemimpinan di PT. Ivo Mas Tunggal Sei Rokan, Mengetahui bagaimana disiplin kerja di PT. Ivo Mas Tunggal Sei Rokan dan untuk mengetahui seberapa besar pengaruh ... -
Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Pada Outlet Tivona International Fragrance Cabang Pasar Merah Medan
(Universitas Sumatera Utara, 2015)This research is motivated by the sale of perfumes at Tivona International Fragrance outlet still fluctuated despite of repairing efforts store atmospheres at these outlets has made. This study aims to determine the ... -
Pengaruh Green Marketing dan Brand Image Terhadap Keputusan Pembelian Pertamax Series (Studi pada SPBU Jl. Imam Bonjol, Polonia, Medan)
(Universitas Sumatera Utara, 2017)The research aims to identify and analyze the effects of green marketing and brand image on purchasing decision Pertamax Series (Studi On SPBU Jl.Imam Bonjol, Polonia, Medan). This research uses 100 respondents as ... -
Analisis Manajemen Risiko pada Usaha Peternakan Ayam (Studi pada Peternakan Ayam R. Sianturi di Kec. Hutabayu Raja Kab. Simalungun)
(Universitas Sumatera Utara, 2017)Penelitian ini dilatarbelakangi oleh risiko-risiko yang dihadapi oleh peternakan ayam broiler milik R.Sianturi yang dihadapi ketika menjalankan usaha peternakannya baik dalam risiko ekternal maupun risiko yang terjdadi ... -
Pengaruh Desain Kemasan terhadap Impulsive Buying pada Konsumen Chatime Hermes Place Polonia Medan.
(Universitas Sumatera Utara, 2017)Competition happens at this moment is not just about the price, but competition on packaging design. One of the indications towards the purchase of a product is the packaging design. Packaging design is a creative ... -
Pengaruh Corporate Social Responsibility (CSR), Terhadap Citra Perusahaan (Studi pada PT. Telekomunikasi Indonesia, Tbk Medan)
(Universitas Sumatera Utara, 2017)This research was conducted at PT. Telekomunikasi Indonesia, Tbk Medan Witel West Sumatra. The decline in the image of PT.Telkomunikasi Indonesia, Tbk Medan related community service performed unsatisfactory. The ... -
Pengaruh Word of Mouth Communication Terhadap Keputusan Pembelian (Studi pada Konsumen Richeese Factory Medan).
(Universitas Sumatera Utara, 2017)In this era of globalization has been a lot of cake shops that have sprung up in all countries, as in Indonesia, especially in Medan also has many scattered cake shops everywhere. The addition of new cake shop located ... -
Pengaruh Country of Origin Terhadap Minat Beli Smartphone OPPO dengan Perceived Quality Sebagai Variabel Intervening (Studi pada Pengunjung Plaza Millennium)
(Universitas Sumatera Utara, 2017)Country of origin effect (COOE) that the influence of the country of origin of products that the perception of consumers in their purchasing decisions. Some consumers decide their purchasing interests affected by the ... -
Analisis Strategi Bersaing (Studi pada Café Resep Nenek Moyangku Jalan Teuku Umar Medan)
(Universitas Sumatera Utara, 2017)Each run a business there is competition between the businesses with other businesses. Companies need the right competitive strategy to win the competition. One step to define the strategy is to analyze the factors ... -
Komunikasi Pemasaran Bisnis Online Melalui Aplikasi Media Sosial Instagram (Studi pada Bisnis Online “Parnasib_etnik”)
(Universitas Sumatera Utara, 2017)This study titled Online Marketing Communications Business through Social Media App Instagram (Study on Online Business Parnasib_Etnik). This research is motivated by the Internet is used to meet the needs of life ... -
Analisis Strategi Pemasaran Untuk Meningkatkan Daya Saing Penjualan Gluck Store Medan dengan Menggunakan Analisis SWOT.
(Universitas Sumatera Utara, 2017)In every line of business, the strategy is important because it is a series of decisions and actions aimed at achieving the company's goals. More than that, employers need a marketing strategy for the business. This ... -
Pengaruh harga, lokasi dan gaya hidup terhadap keputusan pembelian konsumen (studi pada Biji Hitam Coffe Berastagi)
(Universitas Sumatera Utara, 2017)Developments that occur in the current era of globalization, causing the growth of various businesses such as coffe shop. The changing behavior patterns of the community make coffee shop one of the promising business ... -
Pengaruh Green Marketing Terhadap Keputusan Pembelian Mobil Low Cost Green Car (LCGC) pada Konsumen Toyota Agya Di Kota Medan
(Universitas Sumatera Utara, 2017)The marketing system in influencing consumer purchasing decisions nowadays should be able to apply the marketing 3.0 concept that is value-driven marketing, Green marketing consisting of green product, green price, ... -
Analisis Kinerja Keuangan dengan Metode Rasio pada PT Bank Central Asia Tbk Periode 2006-2015
(Universitas Sumatera Utara, 2017)This research is meant to determine the company’s financial performance of PT Bank BCA Tbk during 2006-2015 periods by using liquidity and profitability ratio analysis. PT Bank BCA financial statement is necessary ...
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