Undergraduate Theses
Undergraduate Theses
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Analisis Peran Employee Branding dalam Meningkatkan Komitmen Organisasional dan Retensi Karyawan pada Bank Sumut Cabang Panyabungan
(Universitas Sumatera Utara, 2024)The Bank Sumut Panyabungan Branch is confronted with significant challenges in maintaining organizational commitment and employee retention, which are pivotal elements in achieving long-term success. Employee ... -
Pengaruh Store Atmosphere, Display Produk dan Keragaman Produk terhadap Impulse Buying pada KKV Delipark Mall Medan
(Universitas Sumatera Utara, 2024)Impulse buying occurs when consumers suddenly feel tempted to buy goods without prior planning. This decision is often triggered by a deep attraction to the brand or product on display, as well as stimulus coming from the ... -
Pengaruh Job Insecurity dan Komitmen Organisasi terhadap Turnover Intention Karyawan pada PT Hilon Sumatera
(Universitas Sumatera Utara, 2024)Employees are important assets in achieving success, enabling a company to compete and reach its goals. Therefore, companies strive to address employee needs as much as possible to avoid employee turnover. However, this ... -
Pengaruh Penilaian Kerja, Reward dan Punishment terhadap Kinerja Karyawan (Studi pada Karyawan Bank BTN Kantor Cabang Medan)
(Universitas Sumatera Utara, 2024)The company's success is determined by employee performance so that the company takes various methods to improve the performance of its employees. Good employee performance will accelerate the achievement of a company's ... -
Pengaruh Electronic Word of Mouth, Brand Image, dan Perceived Price terhadap Buying Decision (Studi pada Pengguna Sepatu Compass di Kota Medan)
(Universitas Sumatera Utara, 2024)The development of fashion, especially shoes, is now not only used as footwear but also to increase self-confidence. Buying decisions of consumers for shoe products are supported by high electronic word of mouth on social ... -
Pengaruh Nostalgia Marketing dan Brand Image terhadap Willingness to Pay (Studi pada Pengguna Layanan Netflix di Kota Medan)
(Universitas Sumatera Utara, 2024)Nostalgia marketing refers to a marketing technique that leverages elements of the past. This strategy aims to evoke memories, triggering emotional responses that influence consumers' willingness to pay for a product. ... -
Pengaruh Stres Kerja, Perilaku Cyberloafing, dan Pengawasan terhadap Kinerja Karyawan (Studi pada Karyawan Auto 2000 Medan Marelan)
(Universitas Sumatera Utara, 2024)A new car is often seen as a sign of progress in life and can increase self-confidence. the hedonistic lifestyle of the current generation makes it mentally more stressful. the internet is growing which makes cyberlofing ... -
Pengaruh Flexible Work Arrangement dan Kepuasan Kerja terhadap Work Commitment Driver Grab Bike di Kota Medan
(Universitas Sumatera Utara, 2024)Grab is a service transportation technology company that aims to improve worker welfare. Problems encountered is commitment Work with flexible time and place , as well job satisfaction that does not match the wages earned ... -
Pengaruh Ethnocentrism, Brand Image dan Lifestyle terhadap Buying Decision Erigo (Studi pada Customer Erigo Kota Medan)
(Universitas Sumatera Utara, 2024)Globalization increases transparency and competition in the fashion industry. The phenomenon of "fashion statement" shows individual freedom in dressing. Medan City has potential as a fashion market that can influence ... -
Pengaruh Komitmen Organisasi dan Perilaku Cyberloafing terhadap Kinerja Karyawan (Studi pada PT Bank Sumut Cabang Koordinator Medan)
(Universitas Sumatera Utara, 2024)PT Bank Sumut is one of the largest banks in North Sumatra with an extensive network of branches. As a financial institution, PT Bank Sumut is required to be able to compete in improving the quality of service to the ... -
Pengaruh Work Environment, Financial Compensation, dan Career Development terhadap Organizational Citizenship Behavior (OCB) pada Karyawan RSU Wulan Windy
(Universitas Sumatera Utara, 2024)Employees are key to enabling a company to innovate and survive competition among businesses today. Companies must pay attention to the needs of their employees to improve performance through strengthening employees' ... -
Pengaruh Fear of Missing Out (FOMO) dan Promosi Digital terhadap Keputusan Pembelian Konsumen pada Produk Iphone (Studi pada Mahasiswa di Kota Medan)
(Universitas Sumatera Utara, 2024)The development of the internet and social media has become one of the important parts of daily life both in the business sector and other sectors. The advancement of the internet is used by business people to promote their ... -
Pengaruh Storytelling Marketing terhadap Brand Image dan Purchase Intention Produk HMNS (Studi pada Followers Instagram HMNS)
(Universitas Sumatera Utara, 2024)The perfume industry in Indonesia has experienced significant growth. This has led to the emergence of many perfume brands in Indonesia. HMNS is one of the perfume companies that has attracted attention in the perfume ... -
Pengaruh Keseimbangan Kehidupan Kerja dan Employee Break Room terhadap Kualitas Kerja Karyawan pada PT Torganda Kandir Medan
(Universitas Sumatera Utara, 2024)A good company is one that strives to enhance the potential of its human resources, as this is the main factor in improving employee work quality. Success in delivering quality and quantity services highly depends on the ... -
Analisis Efektivitas Organisasi dengan Pendekatan Model 7S McKinsey (Studi pada Bank Syariah Indonesia Medan)
(Universitas Sumatera Utara, 2024)Organizational change is an important issue in a company, change provides an opportunity for the organization to improve performance from the previous one. As a merged company, Bank Syariah has made many changes. After the ... -
Pengaruh Stres Kerja dan Locus of Control terhadap Kinerja Karyawan (Studi pada Karyawan PT Bank Tabungan Negara Kantor Cabang Medan)
(Universitas Sumatera Utara, 2024)Employee performance in a company/organization can increase, due to the employee's sense of confidence which influences their environment (locus of control). Locus of control itself is closely related to work stress and ... -
Pengaruh Work Attitude dan Job Satisfaction terhadap Kinerja Pegawai Dinas Pemberdayaan Perempuan dan Perlindungan Anak serta Pengendalian Penduduk dan Keluarga Berencana Kabupaten Deli Serdang
(Universitas Sumatera Utara, 2024)Employees are the key element in achieving the goals desired by a company or institution. These goals can be attained through improved employee performance, which is influenced by work attitude and job satisfaction. At the ... -
Pengaruh Lingkungan Kerja Fisik dan Nonfisik terhadap Produktivitas Kerja Karyawan (Studi pada PT Grahadura Leidong Prima Kabupaten Labuhanbatu Utara)
(Universitas Sumatera Utara, 2024)Employee productivity, as it pertains to Human Resources in a company, is the key to a company's success in facing competition, particularly at PT Grahadura Leidong Prima. Employee productivity will improve when the ... -
Pengaruh Employee Engagement dan Kompensasi sebagai Upaya Peningkatan Kerja (Pada Karyawan PT Bank BRI KCP Helvetia)
(Universitas Sumatera Utara, 2024)Employee performance improvement is the key to a company's success. This improvement is influenced by several factors, two of which are the provision of appropriate job descriptions as part of employee engagement and fair ... -
Pengaruh Kepemimpinan Transformasional dan Emotional Intellegence terhadap Organizational Citizhenship Behavior dengan Dimediasi Kepuasan Kerja pada PT Bank BTN (Persero) Cabang Medan
(Universitas Sumatera Utara, 2024)The purpose of this study was to determine and analyze several things, namely; the effect of transformational leadership on organizational citizenship behavior, the effect of transformational leadership on job satisfaction, ...
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