Undergraduate Theses
Undergraduate Theses
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Pengaruh Indirect Compensation dan Work Environment terhadap Employee Performance (Studi pada PKS Aek Torop di Labuhanbatu Selatan)
(Universitas Sumatera Utara, 2024)In a company, the key factor determining the long-term success and health of the company is employee performance. High-quality employees not only complete their tasks well but also contribute to the overall growth and ... -
Hubungan antara Beban Kerja dan Work-Life Balance terhadap Produktivitas Karyawan PT. Pratama Makmur Jaya
(Universitas Sumatera Utara, 2024)Human resource management is one way that can be done to maximize human resources in the productivity of work in an organization or company. Productivity itself is important for a company because it can affect the company's ... -
Pengaruh Fashion Involvement, Brand Credibility & Kualitas Produk terhadap Minat Beli Sepatu Vans di Wilayah Kota Medan
(Universitas Sumatera Utara, 2024)The fashion industry plays a role in creating designs and overseeing the production process of various products, including clothing, jewelry, bags, shoes, and more. One of the fashion sectors, particularly in shoes, that ... -
Pengaruh Motivasi Kerja dan Kepuasan Kerja terhadap Organizational Citizenship Behavior (Studi pada Divisi Sumber Daya Manusia PT Bank Sumut Kantor Pusat Medan)
(Universitas Sumatera Utara, 2024)Human resources are required to have a competitive advantage in an effort to support the continuity of optimal company performance. The behavior that is demanded by the company today is not only in-role behavior or work ... -
Pengaruh Rotasi Kerja dan Career Development terhadap Motivasi Kerja Karyawan Perintis Perkasa Toyota Cabang Adam Malik Medan
(Universitas Sumatera Utara, 2024)Work motivation within an individual or a group of employees, as a key component of human resources, is crucial to a company's success through the performance of these employees. Increasing employee motivation can be ... -
Pengaruh Electronic Word of Mouth (E-WOM) dan Brand Image terhadap Keputusan Pembelian (Studi pada Konsumen Skintific di Kota Medan)
(Universitas Sumatera Utara, 2024)Strategies that companies can implement in today's digital era to enhance purchasing decisions are through electronic word of mouth and brand image. Electronic word of mouth refers to comments or reviews about products or ... -
Peran Manajemen Sumber Daya Manusia dalam Menciptakan Keunggulan Kompetitif Perusahaan pada Brastagi Supermarket Gatot Subroto Medan
(Universitas Sumatera Utara, 2021)The degree of business competitiveness in the world is currently increasing, particularly since the breakout of COVID-19 has delayed practically all corporate activities, forcing business owners to employ a variety ways ... -
Pelaksanaan Corporate Social Responsibility (CSR) sebagai Upaya dalam Meningkatkan Citra Perusahaan (Studi pada PT. Darmasindo Inti Karet Tebing Tinggi)
(Universitas Sumatera Utara, 2021)Corporate social Responsibility (CSR) is a hot issue already for businesses. One of the advantages of CSR is that it improves the corporate image. One of an organization's most valuable assets is its corporate image. The ... -
Pengaruh Green Marketing dan Customer Value terhadap Repurchase Intention (Studi pada Konsumen Innisfree di Kota Medan)
(Universitas Sumatera Utara, 2024)The global cosmetics industry has experienced rapid growth, with consumers becoming increasingly aware of environmental issues and seeking eco-friendly products. Innisfree, a South Korean cosmetics brand renowned for its ... -
Pengaruh Pelatihan Digital dan Kompetensi Sumber Daya Manusia terhadap Produktivitas Kerja Karyawan pada PT Wilmar Nabati Kota Medan
(Universitas Sumatera Utara, 2024)Human resources (HR) is a very crucial factor in achieving company goals and development. The development and goals of the company can be achieved if the company succeeds in increasing employee productivity, one of which ... -
Pengaruh Destination Image terhadap Kepuasan Wisatawan serta Dampaknya pada Minat Berkunjung Ulang Wisatawan Siosar Kabupaten Karo
(Universitas Sumatera Utara, 2024)Business competition conditions, especially in the field of tourism, are growing very rapidly in the current global era. One of the natural tourist destinations in North Sumatra that is currently busy is Siosar. Siosar is ... -
Pengaruh Work Life Balance dan Motivasi Kerja terhadap Organizational Citizenship Behavior Karyawan PT Bank Sumut Medan Divisi Sumber Daya Manusia
(Universitas Sumatera Utara, 2024)Increasing the productivity of an organization can be achieved through compliance, commitment in the form of loyalty, and participation of employees formed by organizational citizenship behavior (OCB). The successful ... -
Pengaruh Relevant Content dan Value Proposition terhadap Keputusan Menggunakan Layanan Transportasi Online Indriver di Kota Medan
(Universitas Sumatera Utara, 2024)The main problem faced by ride-hailing service providers such as InDriver in Medan City is how to attract and retain users in a competitive market. To achieve this goal, it is important to understand the factors that ... -
Pengaruh Citra Perusahaan dan Kualitas Layanan M-Banking terhadap Tingkat Kepuasan Nasabah Bank BRI (Studi pada Pengguna BRImo di Kota Medan)
(Universitas Sumatera Utara, 2024)Nowadays in everyday life humans are inseparable from transaction activities so that banks are required to update various things to suit the needs of the community. Bank BRI, which utilizes the development of information ... -
Pengaruh Work Ethic dan Monotonitas Kerja terhadap Performance Karyawan (Studi pada Bank Mandiri KCP Medan Ahmad Yani)
(Universitas Sumatera Utara, 2024)Employees have an important role in the sustainability of every company. However, if the work ethic applied in the company is not balanced, work monotony will occur which will make every employee feel bored with the ... -
Pengaruh Work-Life Balance dan Job Burnout terhadap Produktivitas Kerja Karyawan (Studi pada PT Bank Tabungan Negara Kantor Cabang Medan)
(Universitas Sumatera Utara, 2024)In the current era of globalization, companies face various obstacles in achieving rapid progress. Intense competition and advances in science and technology are external factors that hinder the company's progress. To ... -
Pengaruh Service Quality, Promotion dan Level of Loyality terhadap Customer Satisfaction Transportasi Online (Studi pada Pelanggan Gojek di Kota Medan)
(Universitas Sumatera Utara, 2024)Customer Satisfaction is one of the important factors in the success of a transportation service online, one of which is Gojek. However, there are more and more competitors in transportation servicesonline Others that ... -
Pengaruh Work Attitude, Komitmen Organisasi dan Kepuasan Kerja terhadap Kinerja Karyawan pada Karyawan PT Bank BTN KC Medan
(Universitas Sumatera Utara, 2024)Employee performance is one aspect that must be considered by the company because if the employee's performance is not appropriate, it will affect the development and progress of the company. To improve the performance of ... -
Pengaruh Psychological Capital dan Stres Kerja terhadap Turnover Intention (Studi pada Tenaga Kerja Generasi Millenial PT PLN (Persero) UP3 Medan)
(Universitas Sumatera Utara, 2024)The millennial generation is one of the workforce positions that continues to increase in number. This generation will change jobs on average twenty times during their lifetime, compared with traditionalists who work for ... -
Pengaruh Guerrilla Marketing dan Product Innovation terhadap Keputusan Pembelian Tehbotol Sosro (Survei pada Konsumen Tehbotol Sosro Medan)
(Universitas Sumatera Utara, 2024)Business competition nowadays is becoming increasingly fierce, especially in the packaged beverage industry. One of the industries with a large market share is Tehbotol Sosro. Therefore, business players are becoming more ...
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