Undergraduate Theses
Undergraduate Theses
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Pengaruh Brand Positioning dan Brand Awareness terhadap Keputusan Pembelian (Studi pada Konsumen Oi! Coffee and Pastry di Kota Serang, Banten)
(Universitas Sumatera Utara, 2024)In the current era, the Micro, Small, and Medium Enterprises (MSME) industry, particularly coffee shops, is increasingly thriving in urban areas. Consumers can easily access product information and innovations, which are ... -
Pengaruh Burnout dan Lingkungan Kerja terhadap Job Satisfaction pada Karyawan Bagian Teknik dan Pengolahan PTPN IV Medan
(Universitas Sumatera Utara, 2024)Job satisfaction is an assessment, feeling or attitude of a person or employee towards their work and relationships with the work environment, type of work, compensation, relationships between co-workers, social relationships ... -
Pengaruh Efisiensi Transaksi dan Persepsi Manfaat terhadap Keputusan Menggunakan QRIS oleh UMKM (Studi pada UMKM Kota Medan)
(Universitas Sumatera Utara, 2024)Technology development is changing the overall behavior of modern humans including consumers’ behavior that utilizes product based on efficiency and benefits when engaging activities such as digital transactions. ... -
Analisis Pengaruh Implementasi Artificial Intelligence (AI) terhadap Efesiensi Operasional, Kinerja SDM, dan Keunggulan Bersaing pada Telkomsel Smart Office Jakarta
(Universitas Sumatera Utara, 2024)Technological developments are driving companies to innovate in order to remain competitive. The use of Artificial intelligence (AI) is becoming increasingly popular due to its ability to improve operational efficiency ... -
Pengaruh Daya Tarik Wisata dan Destination Image terhadap Revisit Intention Setelah Diselenggarakannya Event Dunia F1 Powerboat di Danau Toba
(Universitas Sumatera Utara, 2024)The development of tourism through international sports events such as F1 Powerboat, requires a deep understanding of the factors that influence the desire of tourists to return. In the context of sport tourism, Revisit ... -
Pengaruh Locus of Control dan Reward terhadap Produktivitas Kerja Karyawan PT. Bank Sumut Kantor Pusat Medan
(Universitas Sumatera Utara, 2024)PT. Bank Sumut Head Office Medan needs a better assessment of employee productivity to improve the company's performance. Employee productivity assessment can be conducted by analyzing factors influencing employee productivity ... -
Pengaruh Kepemimpinan dan Pelatihan Kerja terhadap Penerapan Knowledge Management pada PT Central Proteina Prima
(Universitas Sumatera Utara, 2024)Increasing competitive advantage in an organization requires knowledge management on how an organization can effectively operate by applying its knowledge assets. The success of implementing knowledge management ... -
Pengaruh Product Assortment, Store Atmosphere, dan Harga Terhadap Keputusan Pembelian (Studi pada Konsumen Guardian di Kota Medan)
(Universitas Sumatera Utara, 2024)In the context of modern globalization, business competition is getting tougher, especially in retail industries such as pharmacies. In Medan City, which is one of the largest cities in Indonesia, social, economic, and ... -
Pengaruh Supply Chain Management terhadap Keunggulan Kompetitif dan Kinerja Perusahaan Konstruksi pada PT Mitra Rasa Teknik Karya
(Universitas Sumatera Utara, 2024)An effective Supply Chain Management (SCM) affects various operational and financial aspects of construction companies, and enables the achievement of competitive advantage and improves company performance. Competitive ... -
Pengaruh Brand Loyalty dan Strategi Iklan Seasonal terhadap Keputusan Pembelian (Studi Konsumen Marjan di Kota Medan)
(Universitas Sumatera Utara, 2024)The innovations that companies can apply today to improve purchasing decisions are brand loyalty and seasonal advertising strategies. Brand loyalty is the level of loyalty that companies must show to consumers first. ... -
Pengaruh Motivasi Kerja dan Kepuasan Kerja terhadap Organizational Citizenship Behavior pada Karyawan PT. BPR Nusantara Bona Pasogit 17
(Universitas Sumatera Utara, 2024)In today's increasingly competitive digital business era, the foundation of product innovation so that companies can continue to grow lies in human resources. In realizing its goals, the company needs qualified employees, ... -
Pengaruh Leadership Transformational dan Keadilan Prosedural terhadap Organizational Citizenship Behavior pada Karyawan Rumah Sakit Umum Delia Kabupaten Langkat
(Universitas Sumatera Utara, 2024)The healthcare industry has undergone many changes, such as increased demand for healthcare services, stricter regulatory demands, and a shift towards more engagement. Organizational Citizenship Behavior is a form of ... -
Pengaruh Keterampilan Wirausaha dan Motivasi Berwirausaha terhadap Keberhasilan Usaha (Studi pada UMKM di Kota Medan)
(Universitas Sumatera Utara, 2024)MSME entrepreneurship is one aspect of local economic development as well as contributing to the employment network in the city of Medan. The existence of MSMEs provides the ability to contribute to regional economic ... -
Pengaruh Discount Promo dan Customer Experience terhadap Customer Loyalty (Studi pada Mahasiswa Kota Medan Pengguna Grab)
(Universitas Sumatera Utara, 2024)The development of technology has transformed the manner in which humans interact and conduct transactions, particularly in the context of online transportation services in Indonesia, especially in a larger city. While ... -
Pengaruh Total Quality Management (TQM) dan Self Efficacy terhadap Kinerja Karyawan PT. Bakrie Sumatera Plantations Tbk Kisaran
(Universitas Sumatera Utara, 2024)The progress of a company or organization is supported by the quality of human resource performance. Human resources refer to all the potential that each individual has to be able to face competition in the era of increasingly ... -
Pengaruh Brand Community dan Brand Image terhadap Customer Engagement Emina Cosmetics (Studi pada Konsumen Emina Cosmetics di Kota Medan)
(Universitas Sumatera Utara, 2024)Cosmetics are now considered a secondary need for modern society to improve appearance and self-confidence, especially for teenagers. This is supported by the increasing number of cosmetic products that compete in the ... -
Analisis Strategi Bauran Pemasaran dan Pemanfaatan Instagram sebagai Media Komunikasi Pemasaran Online untuk Branding Usaha Wedang Coffee Sidikalang
(Universitas Sumatera Utara, 2024)The development of the culinary industry remains a compelling topic for research. The highly competitive business environment today demands that business players understand the existing competition and develop appropriate ... -
Pengaruh Social Marketing Campaign dan Brand Image terhadap Customer Satisfaction (Studi pada Pengguna Aplikasi DANA di Kota Medan)
(Universitas Sumatera Utara, 2024)DANA application is a e-wallet service that still exists today. The increase in DANA application users is currently found in many communities whose lives are difficult apart from technology and who have a high response to ... -
Pengaruh Kemudahan Penggunaan dan Persepsi Keamanan terhadap Minat Penggunaan Berulang Transaksi Livin (Studi pada Masyarakat Kota Medan)
(Universitas Sumatera Utara, 2024)Livin by Mandiri is one of the financial transaction services that is currently developing. Livin by Mandiri financial transaction services are currently experiencing significant development. With so many mobile banking ... -
Pengaruh Green Product dan Green Brand terhadap Keputusan Pembelian (Studi pada Konsumen Skincare Avoskin di Kota Medan)
(Universitas Sumatera Utara, 2024)Environmental problems that have occurred in the past few years have become a growing issue in the world community. The beauty industry annually produces around 120 Billion pieces of packaging, many of which cannot be ...
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