| dc.contributor.advisor | Husni, Chairul | |
| dc.contributor.advisor | Rangkuti, Rahmadsyah | |
| dc.contributor.author | Simanjuntak, Lenni | |
| dc.date.accessioned | 2021-06-25T04:08:13Z | |
| dc.date.available | 2021-06-25T04:08:13Z | |
| dc.date.issued | 2014 | |
| dc.identifier.uri | http://repositori.usu.ac.id/handle/123456789/33336 | |
| dc.description.abstract | The object of this study is the Non-literal meaning found in the Reader’s Digest
Magazines Advertisements. The objective of the study is to describe the types of non-literal
meaning and to expose the meanings of the non-literal meaning in the Reader’s Digest
Magazines Advertisement published on July-August 2012, October 2012 and February 2013.
The data were analyzed based on the theoretical concept by Leech (1981) and Palmer (1979)
which concerned about types and the meanings of non-literal meaning. The results of this
study seeing through the whole data were found types of the non-literal meaning, namely
personification, irony, simile, litotes, hyperbole and metaphor. | en_US |
| dc.description.abstract | Tujuan dari penelitian ini adalah menemukan arti non-literal yang terdapat pada iklan
majalah Reader Digest. Tujuan dari penelitian ini adalah untuk menggambarkan jenis makna
non-literal dan untuk mengungkapkan arti dari makna non-literal dalam iklan majalah Reader
Digest terbitan Juli-Agustus 2012, Oktober 2012 dan Februari 2013. Data dianalisis
berdasarkan konsep teoritis yang dipaparkan oleh Leech (1981) dan Palmer (1979) tentang
jenis dan makna makna non-literal. Hasil penelitian ini, setelah melihat seluruh data,
ditemukan jenis makna non-literal seperti personifikasi, ironi, simile, litotes, hiperbola dan
metapora. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Universitas Sumatera Utara | en_US |
| dc.subject | A human being is a social creature which needs another human being as a social creature. Human being cannot fully understand other without knowing their language. Language plays a great part in our life. It is undoubtedly a very significant instrument of communication for human being in their daily interaction. Bollinger (1975:14) cities that human language is a system of vocal-auditory communication, interacting with the experiences of its user, employing conventional signs composed of arbitrary pattered sounds units and assembled according to set rules. Human being in communication with others utilize language as maximum medium or a symbol of personal, racial, national or even religious identification. Usually human beings live in group and in that groups they need to share their feelings, interact to other human beings in their groups and make to contact to others. | en_US |
| dc.title | An Analysis Of Non-Literal Meaning Used In Reader Digest Magazines Advertisement | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nim | NIM110721007 | |
| dc.description.pages | 78 Halaman | en_US |
| dc.description.type | Tesis Magister | en_US |
