Analisis E-Marketing dalam Upaya Meningkatkan Jumlah Pemesanan Online Di PT. Coffindo Geladikarya

Abstract

Advances in technology, computers, and telecommunications support the development of Internet Technology (IT). Marketing on the Internet tends to break through various barriers, boundaries nation, and without standard rules. While conventional marketing, goods flow in large parties, through seaports, use containers, distributors, guarantee institutions, importers, and bank institutions.PT. Coffindo which is a company engaged in the export of commodities, especially coffee beans consisting of Arabica and Robusta coffee. In this case also market its products PT. Coffindo through the website www.coffindo.com which has been operating since 2004. However, in its marketing through E-Marketing it has not been considered optimal, where the target customer has not been achieved. Some of the factors that are most considered supportive in marketing Coffee at PT. Coffindo is among others, building brand awareness and loyalty, direct response promotion, market education, public relations and service and support. From the results of the analysis obtained a recommendation, among others, PT. Coffindo is expected to be able to instill a sense of security and trust in customers, trying to continue to instill in consumers' memories regarding the logo of PT. Coffindo, on the website should display information that suits your needs, aggressively promote either through the internet or directly, create a website display and create an interactive website

Kemajuan di bidang teknologi, komputer, dan telekomunikasi mendukung perkembangan Teknologi Internet (IT). Pemasaran di Internet cederung menembus berbagai rintangan, batas bangsa, dan tanpa aturan-aturan yang baku. Sedangkan pemasaran konvensional, barang mengalir dalam partai-partai besar, melalui pelabuhan laut, pakaikontainer, distributor, lembaga penjamin, importir, dan lembaga bank.PT. Coffindo yang merupakan perusahaan yang bergerak dibidang eksporkomoditi, terutama biji kopi yang terdiri dari kopi Arabica dan Robusta. Dalam hal ini juga memasarkan produknya PT. Coffindo melalui situs www.coffindo.com yang beroperasi sejak tahun 2004. Akan tetapi didalam pemasarannya yang melalui E-Marketing belum dianggap maksimal, dimana belum tercapainya target pemesan. Beberapa faktor yang paling dianggap mendukung dalam pemasaran Kopi di PT. Coffindo adalah antara lain, membangun kesadaran dan kesetiaanmerek, promosi respon langsung, edukasi pasar, hubungan masyarakat dan layanan dan dukungan. Dari hasil analisis diperoleh sebuah rekomendasi antara lain, PT. Coffindo diharapkan mampu menanamkan rasa aman dan percaya kepada pelanggan, berusaha terus menanamkan pada ingatan konsumen terkait logo PT. Coffindo, pada website hendaknya menampilkan informasi yang sesuai dengan kebutuhan, gencar dalam melakukan promosi baik melalui internet ataupun langsung,membuat tampilan website dan menciptakan website yang interaktif.