| dc.description.abstract | In this research, this thesis will discuss multimodal analysis where there
are visual and verbal, therefore the authors took this study from one of the most
well-known health organizations around the world or what we often call "WHO".
This thesis will discuss in-depth the delivery of language using images by linking
the theory of Kress and Van Leeuwen (2006) as well as visual and verbal which
are taken from the point of view of the theory of Cheong (2004). This study aims
to see changes in the visual function of the WHO banner itself which is conveyed
through objects that are following the objectives themselves. In this study, the
authors also used a qualitative descriptive approach where all data were analyzed
with the theory of Kress and Van Leeuwen (2006). The results of this study only
focus on the safety of the surrounding community, as we see the WHO banner
shows how much public health cares and is very ambitious in preventing Covid-
19 today, as well as supporting verbal attributes as an understanding for the
observer when viewing the banner. So, we can see that the visual process that
occurs on this banner is very important to show a very important goal. | en_US |
