| dc.description.abstract | The aims of this study are to find out the types of meaning,and explain the
ways of fast food advertisement slogans. This research is conducted by using
descriptive qualitative design. The data are analyze by using The seven types of
meaning is conducted by using Semantics (the study of meaning) theory by G.
Leech (1983). The data are divided into Seven Types of meaning,they are;
Conceptual meaning, Connotative meaning, Social meaning, Affective meaning,
Reflected meaning, Collocative meaning, and Thematic meaning. The conclussion
of data are taken 75 text data from 10 data Fast Food in Fast Food Advertisement
Slogans. There are found Seven Types of Meaning, There are found Seven Types
of Meaning,they are; Conceptual meaning, Connotative meaning, Social
meaning, Affective meaning , Reflected meaning, Collocative meaning and
Thematic meaning . The Dominant Types of Meaning in Fast Food Advertisement
Slogans is Conceptual Meaning. Based of Conceptual meaning is dominantly in
Fast Food Slogans beacause the meaning of conceptual meaning is refer to
logical, cognitive, or denotative content, focus the dictionary meaning which
indicates the concepts, primary is concerned with the word and thing denote. The
successful application of Leech‟s types of associative meanings because used The
types of meaning in language Advertisement Slogans to persussive the readers, it
is a major commodity in the world of advertisement. Most of the studies done by
contemporary authors, focus on marketing aspects of Advertisements Slogans. | en_US |
