| dc.contributor.advisor | Sinar, T. Silvana | |
| dc.contributor.author | Salsabilla, Putri Ananda | |
| dc.date.accessioned | 2022-04-08T03:10:40Z | |
| dc.date.available | 2022-04-08T03:10:40Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | https://repositori.usu.ac.id/handle/123456789/48373 | |
| dc.description.abstract | This research discussed about the multimodality in the Wardah Exclusive Matte Lip Cream advertisement and focused on the multimodal analysis of linguistic, visual, gestural, audio, and spatial data. The research aims were to discuss the elements of the multimodal system that appear in the WEMLC advertisement by linking the theory from Michelle Anstey and Geoff Bull (2010). This research data source was taken from the official YouTube account of Wardah in audio-visual form. The method used in conducting this research was a qualitative descriptive approach. The data collecting method in this thesis was done by selecting, focusing, simplifying, and abstracting the data. The results of this study indicated that the five aspects of a multimodal system had been integrated with advertisement data and they were realized in conveying the message to persuade and attract the attention of the audience to buy the products offer. | en_US |
| dc.description.abstract | Penelitian ini membahas tentang multimodalitas dalam iklan Wardah Exclusive Matte Lip Cream dan berfokus pada analisis multimodal data linguistik, visual, gestural, audio, dan spasial. Penelitian ini bertujuan untuk membahas elemen-elemen sistem multimodal yang muncul dalam iklan WEMLC dengan menghubungkan teori dari Michelle Anstey dan Geoff Bull (2010). Sumber data penelitian ini diambil dari akun YouTube resmi Wardah dalam bentuk audio visual. Metode yang digunakan dalam melakukan penelitian ini adalah pendekatan deskriptif kualitatif. Metode pengumpulan data dalam skripsi ini dilakukan dengan memilih, memfokuskan, menyederhanakan, dan mengabstraksi data. Hasil penelitian ini menunjukkan bahwa kelima aspek sistem multimodal telah terintegrasi dengan data iklan dan di wujudkan dalam penyampaian pesan untuk membujuk dan menarik perhatian khalayak untuk membeli produk yang ditawarkan. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Universitas Sumatera Utara | en_US |
| dc.subject | Advertisement | en_US |
| dc.subject | Multimodal Analysis | en_US |
| dc.subject | Verbal & Visual | en_US |
| dc.subject | Iklan | en_US |
| dc.subject | Analisis Multimodal | en_US |
| dc.subject | Verbal & Visual | en_US |
| dc.title | A Multimodal Analysis of Wardah Exclusive Matte Lip Cream Advertisement | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nim | NIM180705037 | |
| dc.description.pages | 66 Halaman | en_US |
| dc.description.type | Skripsi Sarjana | en_US |
