Pengaruh Iklan terhadap Keputusan Pembelian Pasta Gigi Pepsodent pada Mahasiswa Administrasi Bisnis Fisip USU

Abstract

One of the factors that influence purchase decisions by consumers is advertising a product that is owned by Pepsodent Tooth Paste, which Pepsodent products have positive ads that attract customers and making a decision to buy it. This study aims to determine how much influence ads Decision To Purchase At Pepsodent Toothpaste Among Business Administration Fisip USU students. This research forms the associative method with a quantitative approach with a view to find how much influence the variable X to variable Y which ads are making purchasing decisions. With this method the authors are expected to explain the phenomenon that is based on the data and information obtained from the research. From simple regression correlation calculations, the obtained results of the count r of 0,544 indicates that there is a relationship between two variables and entered into the Medium category. To see how big the influence of advertising on purchase decisions used the formula derived by the results of determination of 29.6%. Means to achieve a purchase decision is influenced by the advertising of a product by 29.6%.