| dc.description.abstract | Purchasing decisions is one of the actions undertaken consumers to
memebeli a pruduk. Consumer decision is unbelievably influential in earnings or
sales and the achievement of the ultimate goal of the company. Therefore
prusahaan must know what factors affect consumers in the decision to buy the
product.
Formulation of the problem in this research is: What are the factors
purchasing decisions consisting of budanya, social, personal and pisikologis
influencing consumer decision in purchasing organic vegetables in Medan Pasar
Simpang Lemonade and what factors are more influential in making purchasing
decisions.The pur poseof thi sresearch is: The purpose of this study was to analyze
the influence of factors budanya, social, personal and pisikologis influence the
purchase decisions of vegetables in Medan Pasar Simpang Lemonade and
Knowing what factors are more influential in making purchasing decisions.
This research forms used in this research is a form of descriptive research
with a qualitative approach. Methods of data collection using kuesoner, study and
documentation decision. Researchers take a sample of 100 respondents. Using a
formula that is: test. Validity, relibilita test, test. Multiple analysis, t-test and testf,
R-square and hypothesis testing. The results showed bahwasannaya independent
variable factor of cultural, social, personal, pisikologis, has pengaruhtrhadap the
dependent variable purchase decision. That is unbelievably influential factor in the
decision is a personal factor with a value of 0.005 (0.490> 0.05) whereas
pisikologi factor with a value of 0.005 (0.750> 0.005). This proves that the
personal and pisikologis influential factor greater than cultural factors and social
factors in decision making organic vegetables at the market intersection lemonade
cityfield. | en_US |
