| dc.description.abstract | This research aims to determine the factors that influence consumer
purchasing decisions which consists ease of payment, confidence, advantages
online shopping, quality of information, and web aesthetics on online stores
lazada.co.id.
The method used in this study was descriptive quantitative research
methods. The population in this study were all internet users in medan city. Data
collection techniques, namely the questionnaire and documentation. The sampling
technique used in this study is non-probability sampling using 100 respondents
who live and stay in medan city and perform at least as much as one-time online
transactions as the study sample. Data analysis methods used are validity and
reliability, the classic assumption test, multiple regression analysis, hypothesis
testing via the coefficient of determination (R2), the F test and t test. Tests carried
out by using SPSS 16.0 for Windows.
The results showed that the analysis of the data by the method of multiple
linear regression showed that the variables of ease of payment and information
quality positive and significant impact on consumer purchasing decisions at the
online store lazada.co.id. It can be seen from simultaneous multiple analysis
methods (test F) where F count of greater than 48,846 and 1,985 Ftable Sig.0.000
probability value <0.05a (sig for 0.000 is smaller than α of 0.05), then H0 is
rejected, which means that there is joint influence significantly between the five
independent variables on the creation of a purchase decision. Based on the
partial test (t test) from the five independent variables, the most dominant factor is
the ease of payment variable (X1) tcount 7.124. Analysis of the coefficient of
determination (R2) seen from the value of R Square of 0.722 (72%) which means
that the dependent variable is the purchase decision can be explained by using the
independent variable factors which consist of ease of payment, trust, advantages
of online shopping, quality of information, and web aesthetics while the remaining
27.8% is influenced by other variables not included in the study | en_US |
