| dc.description.abstract | This research aims to identify and analyze the respondents' perception of
the marketing mix (product, price, location, promotion, people, process, and
customer service) and decision using of Kredit Umum Pedesaan in BRI Unit Setia
Budi Medan. And also to determine the correlation of the marketing mix and
decisions using of Kredit Umum Pedesaan in BRI Unit Setia Budi Medan.
The analytical method used is descriptive analysis with a quantitative
approach that consists of multiple correlation (R), Adjusted R-Square, F-test and
probability of error. Tests carried out using SPSS for windows version 18,00. The
data used are primary and secondary data. Data collection techniques used were
interviews and questionnaires and used 50 respondents as the sample.
The results of this research showed that the majority of respondents gave a
positive response to the marketing mix (product, price, place, promotion, people,
processes and customer service) that they feel at BRI Unit Setia Budi Medan.
Also, respondents felt that the decision of using Kredit Umum Pedesaan in BRI
Unit Setia Budi Medan was right. Simultaneously variable product, price, place,
promotion, people, processes and customer service has a significant correlation to
the customer's decision to using decision of using Kredit Umum Pedesaan in BRI
Unit Setia Budi Medan. It can be seen from the results of the F test with a value of
36.991 with a significant value of 0.000 <0.05. | en_US |
