| dc.description.abstract | Linguistic Landscape (LL) is a study that focuses on the use of language in public
spaces, whether monolingual, bilingual, or multilingual. The growth of coffee
shops in the city of Medan is increasing due to the increasing development of
coffee consumption so that it appears around the Ringroad road which reflects its
uniqueness and various different racial backgrounds. This research deals with the
linguistic landscape and the use of certain languages on coffee shop signage. The
purpose of this study is to determine the use of language in language in public
spaces, to explain the characteristics use on coffee shop signage and the reasons
why shop owners chose a particular language in naming coffee shops. This
research method is qualitative by applying the data collection of coffee shop
signage. Methods of data collection used are observation, interviews and
document study. Model of data analysis used is interactive which applied process
of data collection, data condensation, data display and drawing conclusions. The
results shows that 12 languages found in this research, namely Acehnese, Batak,
and Javanese, Indonesian, English, Japanese, Italian, Arabic, French,
Vietnamese, Spanish, and Bugis. It was found that English and Indonesian
langauge are more dominant than other languages. The reasons for shop owners
in choosing a particular name are types of coffee, culture, place/location, easy to
remember and simple, family, reference, social time, ownership, promotion,
personal, hope, leadership, heredity, recklessness, uniqueness, love of coffee, art,
product, regional specialties, a preference for foreign languages. The reason for
displaying various languages are educating local people with foreign languages
and facilitating information for visitor from various regions | en_US |
