Semiotik Pada Trailer Film Avengers: Infinity War dan End Game

Abstract

This thesis aims is to determine and describe meaning based on theory pioneered by Charles Sanders Peirce. This is descriptive qualitative research method based on Cresswell’s theory. There are five steps in analyzing data, (1) collecting the data; (2) categorizing the data; (3) labelling the data with code; (4) chronology of the data; (5) analyzing the data. Data source of the research is the trailer of the movie of the Avengers: Infinity War and End Game which is gained from YouTube account of Marvel Entertainment which is downloaded via savefromnet.com and collected using document studies. This research include visual and verbal data using semiotic signs, qualisign, sinsign, legisign, icon, index,symbol rheme, decisign and argument elements. Visual data are generally found in finction movie.The research results indicate that there are (55) data that can be analyzed. Visual data consists of (45)data, while verbal data consist of (10) data. One data can consist of several semiotic elements. There are (29) Qualisign Semiotic elements, (1) sinsign (2) legisign, (22) icons, (3) indexes, (18) symbols. There are 37 element semiotics rheme, decisign, argument is contained in analyzed data. In this case qualisign element is more dominant which proves that the trailer has quality images, videos and visuals.